{"id":13559,"date":"2023-02-12T12:23:58","date_gmt":"2023-02-12T12:23:58","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=13559"},"modified":"2025-10-24T11:26:56","modified_gmt":"2025-10-24T11:26:56","slug":"packaging-design-love-illustrations-sweets-brand","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/packaging-design-love-illustrations-sweets-brand\/","title":{"rendered":"Case Study: SwitLuv. Theme Packaging Design About Love for Sweets Brand"},"content":{"rendered":"<p>Let us give you a glance at the recent graphic design projects filled with the vibes of love, romance, and affection. Welcome to check the bright and romantic case study on the packaging design with original illustrations for the brand of sweets, chocolates, and desserts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13568\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/valentine-chocolates-packaging-tubikarts.jpg\" alt=\"valentine chocolates packaging tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/valentine-chocolates-packaging-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/valentine-chocolates-packaging-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/valentine-chocolates-packaging-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/valentine-chocolates-packaging-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/valentine-chocolates-packaging-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The project was accomplished by tubik designers Maryna Solomennykova and Yaroslav Manzheliy, with art direction by Sergii Valiukh.<\/p>\n<p>The design process for the concept included the following creative tasks:<\/p>\n<ul>\n<li>development of the visual storytelling idea and general style approach<\/li>\n<li>creating a consistent set of custom brand illustrations reflecting the theme of love and romance<\/li>\n<li>packaging design<\/li>\n<\/ul>\n<p>The major idea of visual storytelling and the vibe the brand wanted to share was built around the diversity of love and appreciation for the beloved people. The objective was to make a box of sweets look like a perfect gift to share sweet love with someone. The idea had a marketing design basis and was set for the special edition of chocolate boxes for St Valentine&#8217;s Day.<\/p>\n<p>So, the set of bright and cheerful illustrations featuring loving couples was created to reflect the idea. Keeping the same consistent style, the illustrations together created a story of seeing affectionate couples spending time together and caring about each other, and on the boxes, they are presented in a way as if you see them through the window, which adds cozy, homey, and cheerful emotional appeal to the packaging design.<\/p>\n<p>The contrasting color palette and neat typography, together with heart shapes integrated unobtrusively into the box design, supported the atmosphere and mood, wrapping the love stories shared via the illustration into an elegant and sophisticated product image.<\/p>\n<p>Below, you can see the outcome of the creative process.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13563\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-romantic-sweets-tubikarts-illustrations.jpg\" alt=\"love romantic sweets tubikarts illustrations\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-romantic-sweets-tubikarts-illustrations.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-romantic-sweets-tubikarts-illustrations-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-romantic-sweets-tubikarts-illustrations-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-romantic-sweets-tubikarts-illustrations-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-romantic-sweets-tubikarts-illustrations-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13565\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-tubik-arts.jpg\" alt=\"love sweets packaging tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13566\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-illustration-tubikarts.jpg\" alt=\"romantic sweets box design illustration tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-illustration-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-illustration-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-illustration-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-illustration-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-illustration-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13567\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-tubikarts.jpg\" alt=\"romantic sweets box design tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/romantic-sweets-box-design-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13564\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-illustration-tubikarts.jpg\" alt=\"love sweets packaging illustration tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-illustration-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-illustration-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-illustration-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-illustration-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/love-sweets-packaging-illustration-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>And here&#8217;s a glance at the templates of small greeting cards that could be put into the box or used for other marketing goals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13562\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-templates-tubikarts-romantic-sweets.jpg\" alt=\"cards templates tubikarts romantic sweets\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-templates-tubikarts-romantic-sweets.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-templates-tubikarts-romantic-sweets-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-templates-tubikarts-romantic-sweets-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-templates-tubikarts-romantic-sweets-1024x682.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-templates-tubikarts-romantic-sweets-150x100.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13561\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-romantic-branding-tubikarts.jpg\" alt=\"cards romantic branding tubikarts\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-romantic-branding-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-romantic-branding-tubikarts-300x200.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-romantic-branding-tubikarts-768x512.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-romantic-branding-tubikarts-1024x682.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/cards-romantic-branding-tubikarts-150x100.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>New\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/category\/case_study\/\">design case studies<\/a>\u00a0from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-packaging-design-garden-center\/\">Garden Gates. Identity and Packaging Design for Garden Center<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-website-minecraft-models-resource\/\">BlockStock. Brand Identity and Website for Minecraft Models Resource<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/illustrations-web-design-3pls-marketplace\/\">Fulfill. Illustrations and Web Design for 3PLs Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-design-illustrations-educational-app\/\">Roebuck. Mobile Design and Illustrations for Educational App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/world-humanitarian-day-illustrations-video\/\">World Humanitarian Day. Illustrations and Video for United Nations<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-design-illustrations-biking-service\/\">Bikker. Identity Design and Illustrations for Biking Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/christmas-cookies-packaging-design\/\">Albert\u2019s. Christmas Cookies Packaging Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-product-design-food-marketplace\/\">Kaiten. Identity and Product Design for Food Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/delivery-app-branding-ux-design\/\">Glup. Delivery App Branding and UX Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-food-product-ecommerce\/\">BEGG. Brand Packaging and Web Design for Food Product Ecommerce<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-ux-design-fintech\/\">Crezco. Brand Identity and UI\/UX Design for Fintech Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-web-design-agriculture\/\">FarmSense. Identity and Web Design for Agricultural Technology<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-delivery-service\/\">Carricare. Identity and UX Design for Safe Delivery Service<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check bright and romantic case study on the theme packaging design with original illustrations for the special Valentine&#8217;s Day edition of the sweets brand.<\/p>\n","protected":false},"author":3,"featured_media":13568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,6],"tags":[239,248,299,311,440,447,569,44,580,47,596,57,608,100,611,123,613,127,138,147,212],"coauthors":[],"class_list":["post-13559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-case_study","category-illustration","tag-identity-design","tag-illustration","tag-logo-design","tag-marketing","tag-tubik","tag-tubik-studio","tag-2d-illustration","tag-brand-identity","tag-tubik-arts","tag-branding","tag-packaging-design","tag-case-study","tag-packaging","tag-design","tag-marketing-design","tag-design-for-business","tag-business-illustration","tag-design-for-marketing","tag-design-process","tag-design-studio","tag-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: SwitLuv. Theme Packaging Design About Love for Sweets Brand<\/title>\n<meta name=\"description\" content=\"Bright and romantic case study on the theme packaging design with original illustrations by tubik designers for the brand of sweets, chocolates, and desserts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/packaging-design-love-illustrations-sweets-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: SwitLuv. Theme Packaging Design About Love for Sweets Brand\" \/>\n<meta property=\"og:description\" content=\"Bright and romantic case study on the theme packaging design with original illustrations by tubik designers for the brand of sweets, chocolates, and desserts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/packaging-design-love-illustrations-sweets-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-12T12:23:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T11:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/02\/valentine-chocolates-packaging-tubikarts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/packaging-design-love-illustrations-sweets-brand\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/packaging-design-love-illustrations-sweets-brand\/\",\"name\":\"Case Study: SwitLuv. 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