In this brand identity design concept, the team strived to combine dynamics and openness, making it solid and vibrant simultaneously to transfer the essence and nature of cycling, the activity combining balance and motion. So, the color choice fell upon the contrastive combination of deep dark Coarse Wool color with a set of earthy pastel colors, energetic but not overwhelming, refreshing and poised.<\/p>\n
The logo presents the combination mark, the parts of which can effectively work either together or separately, depending on the marketing task and promotional material. The typographic part is bold and dynamic, the symbol echoes the shape of a bike, and the bike frame overlaps the form of the letter k in the typographic part of the logo, this way making them perceived like one integral sign.<\/p>\n
![\"biker](\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2023\/01\/biker-service-logo-design-tubik-agency.jpg\"){kind=logo}
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The next step was breathing life into the logo with the motion to make the animated version that could be used for various branding goals, for example, as a loading animation<\/a> for the splash screen of the application, website, or landing page, as a part of the animated promo video, and the like. The lively and playful logo animation amplified the visual connection between the symbol and the works connecting them via the kk-letterform.<\/p>\n