No secret, it’s not enough to catch users’ attention to your product, especially now with tons of competitors on the market. The strategic goal is to awe, engage and motivate to use or buy again and again. One of the ways to do it is interactive content like videos, games, polls, surveys, quizzes, ebooks, and a wide variety of other stuff. In this article, we invite you to take a closer look at the most popular types of interactive content in modern mobile and web interfaces and how they strengthen user engagement. As usual, packed with UX examples by tubik designers.<\/p>\n
Interactive content is the type of content that engages the users of the website or app to interact, and this way makes them active participants instead of passive viewers. So, the central concept behind any type of interactive content is participation, although its objectives can be totally different, from providing handy data to entertainment and adding wow effects as a part of the user experience.<\/p>\n
The positive effect of interactive content of different kinds has been well-determined by the influence of social networking, which gave a fundamental understanding of how highly people value the ability to respond, interact, and be actively involved in the digital experience instead of just being passive observers. So, from small niche websites and apps to big brands, e-commerce<\/a>, and informative platforms, the creators of digital products strive to employ this power in their communication with customers and visitors to increase desirability and emotionality and make the experience as close and exciting as possible.<\/p>\n