Crezco<\/a> is a fintech product that employs technology to eliminate unnecessary expenses and frictions in trading for businesses, bringing suppliers and buyers together and supporting their growth. That is a creative and modern solution, especially for small businesses that focus on what matters most, while payment processes are all covered with Crezco. The service strived to set up a solid and trustworthy brand image and communication that would clearly transfer the idea of reliable and straightforward financial operations and business support.<\/p>\nThe big creative team from tubik side for the project included Ernest Asanov, Vladyslav Taran, Olya Zakharyan, Vlad Radionov, Denys Koloskov, Kirill Erokhin, Olya Bazyaeva, Anton Morozov, Yaroslava Yatsuba, and Anastasiia Ostapenko.<\/p>\n
Process<\/h2>\n
The creative team aimed to create an identity that would translate the key brand vision: to make inefficient markets efficient and speed up economic progress everywhere. Crezco\u2019s identity becomes a communication tool that helps to address a broad and diverse community and conveys the product\u2019s advantages.<\/p>\n