

{"id":12347,"date":"2022-04-04T09:02:39","date_gmt":"2022-04-04T09:02:39","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=12347"},"modified":"2026-01-16T17:07:25","modified_gmt":"2026-01-16T17:07:25","slug":"cube-video-illustrations","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/cube-video-illustrations\/","title":{"rendered":"Case Study: CUBE. Flat Illustrations, Full Personality"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sometimes, a project doesn\u2019t ask for reinvention. It asks for fluency. Familiarity. A visual accent that sounds like the brand, even when the sound is off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That was the ask from <a href=\"https:\/\/cube.video\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">CUBE<\/a>\u2014a video production company fluent in movement, tech, and human nuance. They already had a sharp visual identity and a site that held its own. What they needed was illustration\u2014not to decorate, but to explain. Not to impress, but to connect. They wanted us to make it personal. Make it feel like them. Oh, and include the dog.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Brief<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CUBE handles everything from live-action shoots to 2D animation, <a href=\"https:\/\/blog.tubikstudio.com\/creative-ui-design-concepts-3d-graphics\/\">3D<\/a> visuals, and metahumans. They know how to tell stories. But even storytellers need a few visuals that <\/span><i><span style=\"font-weight: 400;\">don\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> move, especially when it comes to content for blogs, social, or landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they reached out to us, they were looking for\u2026 rhythm. A visual throughline. Something to bridge the gap between their crisp, tech-savvy presence and the messy, creative magic behind it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We knew it had to be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand-cohesive (not brand-prison)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emotionally warm, without veering into stock-illustration hell<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modular, scalable, and readable at multiple sizes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So we said yes. And made sure to give the dog a cameo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sketch, Rinse, Repeat<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our illustrator on this one was Yaroslava Yatsuba. The process kicked off the way most good ones do: with low-stakes sketches and high-stakes overthinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She started in pencil\u2014or rather, stylus\u2014working fast, loose, and quiet. Using CUBE\u2019s own site as a reference, borrowing its tone, its angles, and logic. Yaroslava leaned into a flat magazine-style look, tapping into a muted, brand-aligned palette. Nothing too slick. Nothing trying too hard.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12363 size-full\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch.jpg\" alt=\"cube video blog illustrations case study sketch\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12366 size-full\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-illustrations-case-study-1.jpg\" alt=\"cube video illustrations case study 1\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-illustrations-case-study-1.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-illustrations-case-study-1-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-illustrations-case-study-1-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-illustrations-case-study-1-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-illustrations-case-study-1-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Each article set followed a familiar structure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One <strong>hero illustration<\/strong> with background narrative and character interaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two <strong>supporting pieces<\/strong> with isolated characters and contextual objects<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Think of it like film stills: the hero shot sets the mood, the others fill in the context.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12362 size-full\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-1.jpg\" alt=\"cube video blog illustrations case study sketch 1\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-1.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-1-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-1-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-1-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketch-1-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12359 size-full\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-4.jpg\" alt=\"cube video blog illustrations case study 4\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-4.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-4-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-4-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-4-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-4-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Style Is the Story<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The challenge with flat <a href=\"https:\/\/blog.tubikstudio.com\/illustration-case-studies-visual-storytelling\/\">illustration<\/a> is restraint. You don\u2019t get to hide behind gradients or trick the eye with depth. Every line has to mean something, and every color has to earn its spot. We worked in a limited palette tied tightly to CUBE\u2019s identity. It was a weirdly liberating constraint, and it worked. The visuals started to speak the same language as the brand\u2014clean, clear, and just a little self-aware.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the illustrations showed a director mid-shoot, another an editor elbow-deep in timelines. The backgrounds weren\u2019t ornamental\u2014they were structural. They showed creative chaos in a way that still read as professional. A storyboard on the wall. A glass of something fizzy half-finished on the desk. You know, the usual.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12365\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study.jpg\" alt=\"cube video blog illustrations case study\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12358\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-3.jpg\" alt=\"cube video blog illustrations case study\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-3.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-3-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-3-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-3-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-3-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12357\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-2.jpg\" alt=\"cube video blog illustrations case study 2\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-2.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-2-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-2-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-2-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-2-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12356\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-1-1.jpg\" alt=\"cube video blog illustrations case study 1\" width=\"1600\" height=\"904\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-1-1.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-1-1-300x170.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-1-1-768x434.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-1-1-1024x579.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-1-1-150x85.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Take a peak at the illustration process in the video below:<\/p>\n<p><iframe loading=\"lazy\" title=\"cube video case study\" src=\"https:\/\/player.vimeo.com\/video\/694806345?h=0e050ec3d7&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">The Dog Is Part of the Team<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CUBE has a dog. It\u2019s in their welcome video, their Instagram posts, and probably in a Slack thread titled \u201cmood.\u201d It made sense to include it in the illustrations\u2014not as a mascot, but as a character.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we did.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not front and center, but there. In the corner of the frame. Tucked between frames. Watching over the creative process like a fluffy little executive producer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a subtle nod, but that\u2019s the point. These visuals weren\u2019t about reintroducing CUBE to their audience. They were about deepening the familiarity. Reminding people that there are actual humans\u2014and one dog\u2014behind the camera.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12364\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketches.jpg\" alt=\"cube video blog illustrations case study sketches\" width=\"1280\" height=\"638\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketches.jpg 1280w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketches-300x150.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketches-768x383.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketches-1024x510.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-sketches-150x75.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12360\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-5.jpg\" alt=\"cube video blog illustrations case study 5\" width=\"1280\" height=\"638\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-5.jpg 1280w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-5-300x150.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-5-768x383.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-5-1024x510.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-5-150x75.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12361\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-6.jpg\" alt=\"cube video blog illustrations case study 6\" width=\"1280\" height=\"638\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-6.jpg 1280w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-6-300x150.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-6-768x383.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-6-1024x510.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/04\/cube-video-blog-illustrations-case-study-6-150x75.jpg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"cube illustrations case study tubik\" src=\"https:\/\/player.vimeo.com\/video\/694806317?h=917288ea4b&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"500\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">The Outcome<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The final result was a set of illustrations that walk the line: structured but human, simple but never bland. They helped CUBE add depth to their articles, visual warmth to their brand, and yes\u2014some dog energy to their static content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t always talk about illustration this way. But maybe we should.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because when it\u2019s done right, it\u2019s not a style. It\u2019s a voice. And a good voice doesn\u2019t need special effects to be heard.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">More Design Case Studies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Curious how we approach motion-heavy branding? Or what happens when we try to make a scroll feel like a soundtrack?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here\u2019s a lineup of other case studies that go behind the scenes of our messiest, weirdest, most rewarding design projects:<\/span><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-web-design-agriculture\/\">FarmSense. Identity and Web Design for Agricultural Technology<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/real-bitcoin-website-illustration\/\">Real Bitcoin. Creating Website Illustrations<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/hackathons-hero-illustrations\/\">Devpost. Hero Illustrations for Hackathons Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-delivery-service\/\">Carricare. Identity and UX Design for Safe Delivery Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/brand-identity-design-flea-market\/\">OOP. Brand Identity Design for Online Flea Market<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-app-design-safe-driving\/\">Otozen. Mobile App Design for Safe Driving<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/branding-design-health-app\/\">Uplyfe. Identity Design for Health App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/website-illustrations-wine-service\/\">Vinaty. Website Illustrations for Wine Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-website-design-tea-brand\/\">Bennett. Identity and Website Design for Tea Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-book-cover-design\/\">ABUK. Custom Book Cover Design for Audiobook App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you illustrate a brand that already moves? For CUBE, a video production studio fluent in tech and storytelling, we crafted a set of flat, character-rich illustrations that are clean, warm, and a little self-aware.<\/p>\n","protected":false},"author":10003,"featured_media":12426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6],"tags":[365,434,36,440,47,447,57,457,100,482,123,502,127,533,138,568,147,569,168,570,170,578,191,579,212,594,248,249],"coauthors":[634],"class_list":["post-12347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","category-illustration","tag-product-design","tag-theme-illustration","tag-blog","tag-tubik","tag-branding","tag-tubik-studio","tag-case-study","tag-ui","tag-design","tag-user-experience","tag-design-for-business","tag-ux","tag-design-for-marketing","tag-web-design","tag-design-process","tag-2d-artist","tag-design-studio","tag-2d-illustration","tag-digital-art","tag-digital-painting","tag-digital-illustration","tag-illustration-case-study","tag-flat-illustration","tag-illustration-process","tag-graphic-design","tag-people-illustrations","tag-illustration","tag-illustrator"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: CUBE. Illustration Set for Video Production Company<\/title>\n<meta name=\"description\" content=\"Discover how Tubik created a custom illustration set for CUBE\u2014a video production company\u2014blending flat design, brand warmth, and a touch of personality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/cube-video-illustrations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: CUBE. 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