{"id":12115,"date":"2022-03-16T17:02:37","date_gmt":"2022-03-16T17:02:37","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=12115"},"modified":"2025-10-24T11:27:05","modified_gmt":"2025-10-24T11:27:05","slug":"identity-web-design-agriculture","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/identity-web-design-agriculture\/","title":{"rendered":"Case Study: FarmSense. Identity and Web Design for Agricultural Technology"},"content":{"rendered":"

The new case study is ready to unveil one of our recent projects: we worked on the bright brand identity design and informative easy-to-use website for FarmSense, the technology built on the crossroads of hardware and software, tangible and digital, and dealing with innovations in agriculture.<\/p>\n

Project<\/h2>\n

New brand identity, website design, and custom illustrations for agricultural technology monitoring insects on the crop fields.<\/p>\n

The creative team from the tubik side for this project included Arthur Avakyan, Olga Bazyaieva, Marina Solomennikova, Olya Zakharyan, Sergii Valiukh, and Kate Baikova.<\/p>\n

Client<\/h2>\n

FarmSense<\/a> is a USA-based innovative tech product that helps growers reduce losses from insect pests and lower dependence on pesticides to take the uncertainty out of pest management for better farming and a brighter future.<\/p>\n

Why is it important, and how does it help? The agricultural industry loses more than $220 billion in crop damage each year because of insects. For decades, farmers have been stuck with few options for pest management. Most use sticky traps \u2013 a time-consuming and inaccurate method, followed by a broadcast spray of selected pesticides and insecticides. Still, sadly, these traps can also affect beneficial bugs that pollinate more than 70% of the global crop supply.<\/p>\n

So, the FarmSense team formed by scientists and innovators developed a better way. Using computational entomological models, they created a real-time sensor that can help farmers make better decisions for pest management, saving time and potentially boosting crop yield. The team believes that leveraging the power of machine learning and computational modeling can help save lives, reduce hunger and help developing countries achieve food independence.<\/p>\n

The target audience they aim at is diverse, from big agricultural corporations to small family farms, from innovators and advisors with high tech-literacy levels to farmers that spend most time right in the fields and have no broad experience or tight connections to different software and applications. So, the team worked on affordability and accessibility of the technology and strived to reflect that in the branding approach and website, helping them communicate with their clients and uncover the product’s benefits.<\/p>\n

Identity Design<\/h2>\n

The branding design process<\/a> started with extensive research covering the agriculture and ag-tech current state in the USA, the existing presence of the sector on the web, the pain points of the target audience, and the touchpoints of the brand communication.<\/p>\n

Based on everything mentioned above, the key advantages of the product that branding had to transfer were defined as:<\/p>\n