Our task was to work on an elegant and informative landing page to support the brand’s effective web presence. The creative team from tubik side included Ksenia Lashko, Valeriia Honchar, Anastasiia Kutnia, Kateryna Baikova, Natalka Mamchur, Andrey Drobovich, and Kirill Erokhin.<\/p>\n
Web Design<\/h2>\n
The first stage of the creative process was the research of the market and the target audience for two main objectives: to find the stylistic concept which would allow the brand to reflect the idea and stand out and to think over the proper content presentation to make the landing page both informative and concise. There were several other points to consider, such as:<\/p>\n
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- echoing the already existing general brand image and identity<\/li>\n
- considering the nature of the highly-competitive fintech market<\/li>\n
- presenting the quite abstract financial processes via visuals that would enhance the message and clarify the benefits.<\/li>\n<\/ul>\n
After the analysis and some creative search, the team based the general visual approach on the deep dark color scheme with color accents and slight stylish gradients that worked well with an elegant sans-serif font Matter, a grotesque typeface with a subtle, warm touch that was already a part of Uni’s brand identity. That ensured readability and scannability of content, really important for landing pages of this kind.<\/p>\n
![\"uni](\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/uni-cards-website-design.jpg\")
<\/p>\nThe hero section of the page captures visitors’ attention with trendy and somehow hypnotizing 3D animation. The credit card image gives an instant visual connection to the service offered and supports the message wrapped in the tagline. The call-to-action elements are contrast and noticeable.<\/p>\n