

{"id":12075,"date":"2022-02-08T08:27:22","date_gmt":"2022-02-08T08:27:22","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=12075"},"modified":"2025-10-24T11:28:04","modified_gmt":"2025-10-24T11:28:04","slug":"website-illustrations-wine-service","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/website-illustrations-wine-service\/","title":{"rendered":"Case Study: Vinaty. Website Illustrations for Wine Service"},"content":{"rendered":"<p>\u201cBeer is made by men, wine by God,\u201d Martin Luther is claimed to have said once, and our fresh design story will also touch that theme. In this article, we unveil the creative process for the set of illustrations made for Vinaty, the service that helps visitors search for wines all over the world. The new illustration case study will let you dive into the sunny atmosphere of vineyards and feel the taste of good wine. Enjoy the vibe!<\/p>\n<h2>Client and Project<\/h2>\n<p><a href=\"https:\/\/vinaty.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Vinaty<\/a> is the marketplace that lets its customers search for wines from all over the world or sell the wines they produce. It\u2019s open for everyone from the wine world, from distributors and importers to wineries and agents. The clients already had the brand identity, corporate colors, and the website they designed and strived to make communicative and good-looking, particularly by integrating a variety of custom illustrations reflecting the nature of the offered services and setting the specific mood.<\/p>\n<p>That was a task assigned for the tubik illustrator and graphic designer Yaroslava Yatsuba and project manager Yana Potapovych.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12103\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-case-study.jpg\" alt=\"vinaty website illustrations tubik case study\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-case-study.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-case-study-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-case-study-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-case-study-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-case-study-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Illustration Process<\/h2>\n<p>The redesign of Vinaty website was planned to be airy and minimalistic, so illustrations had to work as a primary tool of visual storytelling and service presentation. The illustration set had to include:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.tubikstudio.com\/hero-images-in-web-design\/\">hero illustration<\/a> for the home page of the website<\/li>\n<li>illustrations for info sections<\/li>\n<li>background illustrations<\/li>\n<li>minor images for interaction and communication goals<\/li>\n<li>icons<\/li>\n<\/ul>\n<p>One more important objective set for the illustrations was an emotional appeal to set the friendly and warm atmosphere to let the website stand out from the typical business-like design. The color palette had to be based on the existing branding, so the illustrator extended it in harmony with already chosen colors.<\/p>\n<p>The creative process for each illustration started from sketches reflecting the idea and composition, which were discussed, agreed upon, or edited if needed and then transformed into a polished colorful picture.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12097\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-case-study-sketching.jpg\" alt=\"vinaty website illustrations case study sketching\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-case-study-sketching.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-case-study-sketching-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-case-study-sketching-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-case-study-sketching-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-case-study-sketching-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Sketches set for Vinaty project<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12102\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/website-illustrations-vinaty-tubik-design.jpg\" alt=\"website illustrations vinaty tubik design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/website-illustrations-vinaty-tubik-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/website-illustrations-vinaty-tubik-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/website-illustrations-vinaty-tubik-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/website-illustrations-vinaty-tubik-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/website-illustrations-vinaty-tubik-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The way from basic digital sketch to the colored illustration<\/em><\/p>\n<p>For the hero illustration, the illustrator strived to set the general atmosphere of wineries, transferred via the landscape warmed up with the golden setting sun. Instead of typical buildings or constructions, the triggering objects are used as details associated with the theme, such as wine glasses, trees transforming into bottles, a basement with barrels, grapevines, and leaves. The whole illustration is built on smooth, overflowing, almost liquid shapes, setting the association with the wine flowing down the glass sides.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12098\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik.jpg\" alt=\"vinaty website illustrations tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>The illustrations below were created to beautify the profile web page until the users hadn&#8217;t added graphics and information about the brand. These artworks feature low contrast as they play the role of fillers instead of informative pieces, and will gradually disappear while the page is filled with information.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12094\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustrations-case-study.jpg\" alt=\"vinaty illustrations case study\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustrations-case-study.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustrations-case-study-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustrations-case-study-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustrations-case-study-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustrations-case-study-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>And here&#8217;s a glance at the illustration process in live mode, inscribed into the basic template of the webpage to see how they work together.<\/p>\n<p><iframe loading=\"lazy\" title=\"vinaty design illustration art\" src=\"https:\/\/player.vimeo.com\/video\/674464065?h=ec0c154403&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p>Some illustrations were created targeting the specific category of the website users. For example, users saw different illustrations by registering as a winemaker or as a wine distributor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12100\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-wine-service-illustration-case-study.jpg\" alt=\"vinaty wine service illustration case study\" width=\"1600\" height=\"935\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-wine-service-illustration-case-study.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-wine-service-illustration-case-study-300x175.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-wine-service-illustration-case-study-768x449.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-wine-service-illustration-case-study-1024x598.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-wine-service-illustration-case-study-150x88.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Some illustrations featured people characters, this way adding a solid human element to the service communication via the website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12095\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustration-art-tubikarts.jpg\" alt=\"vinaty website illustration art tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustration-art-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustration-art-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustration-art-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustration-art-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustration-art-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12093\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustration-case-study-tubik-arts.jpg\" alt=\"vinaty illustration case study tubik arts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustration-case-study-tubik-arts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustration-case-study-tubik-arts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustration-case-study-tubik-arts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustration-case-study-tubik-arts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-illustration-case-study-tubik-arts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>And here&#8217;s a glance at some illustrations used across the website to present various content blocks. They feature diverse visual details, instantly connecting with the theme of making, buying, and enjoying wine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12092\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-brand-illustration-tubikarts.jpg\" alt=\"vinaty brand illustration tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-brand-illustration-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-brand-illustration-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-brand-illustration-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-brand-illustration-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-brand-illustration-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12099\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubikarts.jpg\" alt=\"vinaty website illustrations tubikarts\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubikarts.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubikarts-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubikarts-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubikarts-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-website-illustrations-tubikarts-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>In general, this design story and collaboration case with Vinaty was a pure reflection of the idea once stated by <span style=\"color: #333333;\">Josh Porter: <\/span><span style=\"color: #333333;\">&#8220;Don&#8217;t make something unless it&#8217;s both necessary and useful. But if it is both necessary and useful, don&#8217;t hesitate to make it beautiful.&#8221;<\/span><\/p>\n<p>New design case studies from our team are coming soon. Stay tuned!<\/p>\n<h2>More Design Case Studies<\/h2>\n<p>Here\u2019s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/real-bitcoin-website-illustration\/\">Real Bitcoin. Creating Website Illustrations<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/hackathons-hero-illustrations\/\">Devpost. Hero Illustrations for Hackathons Platform<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mascot-design-shipping-service\/\">PackYak. Mascot Design for Shipping Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/landing-page-design-delivery-app\/\">Pass-On. Landing Page Design for Delivery App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-ux-design-delivery-service\/\">Carricare. Identity and UX Design for Safe Delivery Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/landing-page-design-fintech\/\">Uni. Landing Page Design for Fintech Service<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/branding-design-health-app\/\">Uplyfe. Identity Design for Health App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/identity-website-design-tea-brand\/\">Bennett. Identity and Website Design for Tea Brand<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-book-cover-design\/\">ABUK. Custom Book Cover Design for Audiobook App<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/case-study-gno-ecommerce-branding-webdesign\/\">GNO Blankets. Branding and Web Design for Ecommerce<\/a><\/p>\n<p class=\"full full-em\">\n<p><em>The illustrations in the post belong to their proprietors, are the<\/em><em>\u00a0object of copyright, and cannot be used by the third side for any goals.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this case study, we unveil the creative process behind the set of website illustrations for Vinaty, the service that helps visitors search for wines all over the world.<\/p>\n","protected":false},"author":3,"featured_media":12417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6,9],"tags":[147,548,212,569,216,571,237,578,248,579,249,256,311,434,440,47,447,57,482,100,485,123,502,127,533,138,543],"coauthors":[],"class_list":["post-12075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","category-illustration","category-ui_ux","tag-design-studio","tag-website-design","tag-graphic-design","tag-2d-illustration","tag-graphic-design-process","tag-procreate","tag-icons","tag-illustration-case-study","tag-illustration","tag-illustration-process","tag-illustrator","tag-interaction-design","tag-marketing","tag-theme-illustration","tag-tubik","tag-branding","tag-tubik-studio","tag-case-study","tag-user-experience","tag-design","tag-user-experience-design","tag-design-for-business","tag-ux","tag-design-for-marketing","tag-web-design","tag-design-process","tag-web-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Vinaty. Website Illustrations for Wine Service<\/title>\n<meta name=\"description\" content=\"In this case study, we unveil the creative process behind the set of website illustrations for Vinaty, the service that helps visitors search for wines all over the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/website-illustrations-wine-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Vinaty. Website Illustrations for Wine Service\" \/>\n<meta property=\"og:description\" content=\"In this case study, we unveil the creative process behind the set of website illustrations for Vinaty, the service that helps visitors search for wines all over the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/website-illustrations-wine-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T08:27:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T11:28:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2022\/02\/vinaty-wine-service-illustrations-tubik-case-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/website-illustrations-wine-service\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/website-illustrations-wine-service\/\",\"name\":\"Case Study: Vinaty. 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