{"id":11958,"date":"2021-12-27T21:55:41","date_gmt":"2021-12-27T21:55:41","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=11958"},"modified":"2025-10-24T11:28:06","modified_gmt":"2025-10-24T11:28:06","slug":"review-ui-design-trends","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/review-ui-design-trends\/","title":{"rendered":"Review of UI Design Trends for Web and Mobile in 2021"},"content":{"rendered":"<p>Another design year is almost over, so nodding to our tradition, let&#8217;s take a look back together and recollect what was popular and demanded in UI\/UX design for websites and mobile applications in 2021. Here&#8217;s our annual review of design trends, as usual, packed with tons of web and mobile UI design examples by our team. Join in!<\/p>\n<h2>Diversity of shapes<\/h2>\n<p>Definitely, one of the hottest trends this year has been a great variety of shapes we both applied and observed in different designs. Shapes help to add playfulness and originality to the layout. What&#8217;s more, in many cases, they play the role of visual accents, attracting attention to particular elements or zones on the screen.<\/p>\n<p><iframe loading=\"lazy\" title=\"natural toys shop website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660749282?h=bdd9c637c0&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Nature toys ecommerce tubik\" src=\"https:\/\/player.vimeo.com\/video\/645783318?h=048dd7172b&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Various shapes applied to the design of the toy store website set the visual connection with kids toys like sorters and building blocks and help organize some of the interactive elements in a playful and catchy manner<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"homepage cosmetics website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645812405?h=b15947bdc0&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Neat and curvy shapes as a part of elegant design for cosmetics e-commerce website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"toy joy website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/645974716?h=1aec1a5d9a&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Shapes as a part of the design approach for the <a href=\"https:\/\/blog.tubikstudio.com\/ecommerce-website-toys-for-adults\/\">ToyJoy e-commerce website<\/a><\/em><\/p>\n<h2>Video integrations<\/h2>\n<p>Using <a href=\"https:\/\/blog.tubikstudio.com\/video-content-user-experience\/\">videos as an integral part of user experience design<\/a> for websites and apps has been going from trend to solid tendency this year. Background videos and explainers, video tutorials, product videos, hero section video crops, testimonials, showreels, showcases, and screencasts &#8211; the diversity of video materials helps designers make interfaces more dynamic and engaging as well as allows users to get their experience more informative and emotional.<\/p>\n<p><iframe loading=\"lazy\" title=\"niche perfume website tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/645991397?h=ffbb62de21&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"ecommmerce perfumes website\" src=\"https:\/\/player.vimeo.com\/video\/645991370?h=161b9e5d33&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Awesome video background for the webpages of the e-commerce website selling niche perfumes<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"mountain resort website tubik\" src=\"https:\/\/player.vimeo.com\/video\/660749206?h=503a20c500&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Atmospheric full-screen bird-view background video for the design of the website telling about mountain resorts<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"pet store website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660761032?h=7671b2e692&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"pet shop ecommerce website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660761001?h=23aa45d1a7&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Lovely videos used for products demonstration on the e-commerce website for the pet shop<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"yacht service website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645796155?h=7710a8b05d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Airy and windy home page video for the yacht hiring website sets the atmosphere in split seconds<\/em><\/p>\n<h2>Accent line elements<\/h2>\n<p>One more trend rising in popularity is the smart usage of unobtrusive line graphics to provide visual accents in the blocks of text or support the integrity of different sections. Sometimes, they also work as <a href=\"https:\/\/blog.tubikstudio.com\/directional-cues-in-user-interfaces\/\">directional cues<\/a> attracting users&#8217; eyes to particular elements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11964\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign.jpg\" alt=\"tubik momatu website redesign\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/tubik-momatu-website-redesign-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"tubik_momatu web interactions design\" src=\"https:\/\/player.vimeo.com\/video\/660760964?h=b3d3329327&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The website design concept for the Momatu app uses line graphic accents to attract attention to some keywords or work as directional cues.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"illusion space home page tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645795949?h=6877757094&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Illusion Space website uses animated graphic accents adding dynamics to the pages<\/em><\/p>\n<h2>Headline underlayer<\/h2>\n<p>This year, the trend that showed itself brightly in web interfaces was applying bold, sometimes even enormous, headline or tagline text with a graphic or video underlayer, making it bright and attractive.<\/p>\n<p><iframe loading=\"lazy\" title=\"ballet website motion design tubikstudio\" src=\"https:\/\/player.vimeo.com\/video\/660766042?h=c9d3279896&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The home page for the ballet company website uses a prominent headline with a video underlayer in combination with an animated CTA element.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"egg product website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/660761066?h=938ae54220&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The prominent text block on the e-commerce website selling egg products uses the underlayer photo<\/em><\/p>\n<h2>Engaging motion graphics<\/h2>\n<p>Year by year, UI and motion designers push the limits of their own creativity when it comes to <a href=\"https:\/\/blog.tubikstudio.com\/ux-design-how-to-use-animations-in-mobile-apps\/\">animation in user interfaces<\/a>. This year was not an exception, bringing up new examples of impressive loading animation that makes waiting easy and fun, animated hints that make important interactions clear and buttons noticeable at once, hero illustrations livened up with motion, and many more types of motion elements that contribute to both usability and emotionality of web pages and mobile screens.<\/p>\n<p><iframe loading=\"lazy\" title=\"juice brand website\" src=\"https:\/\/player.vimeo.com\/video\/645991232?h=ce9d49582e&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Lovely loading animation for the e-commerce website of a juice brand<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"galleries website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/645796303?h=b585ce5af4&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Elegantly animated interactions for the page presenting a set of events for the art galleries website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"chinese restaurant website tubik\" src=\"https:\/\/player.vimeo.com\/video\/645959573?h=09d12ce4a2&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Catchy animated elements and the background Maneki-Neko animation add uniqueness, fun, and mood to the Chinese restaurant website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"illusion space website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/645795780?h=45229c4516&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Creative motion graphics for the website of Illusion Space<\/em><\/p>\n<h2>Typographic experiments<\/h2>\n<p>Another area for endless design experiments is typography, of course, as it is one of the crucial design elements influencing all the sides of user experience design. This year highlighted the following popular design solutions:<\/p>\n<ul>\n<li>combinations of different fonts or styles of the same typeface in one piece of text<\/li>\n<li>applying original fonts to highlight some text elements<\/li>\n<li>playing out different text directions<\/li>\n<li>impressive typography-based motion graphics integrated into the UI<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"egg products ecommerce website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660761115?h=bfbabd697e&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The original combination of typefaces used consistently in the brand packaging and website design for egg products<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Bennet tea website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/659938406?h=adf2f89d60&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Original typography-based home page design and product pages for the <a href=\"https:\/\/blog.tubikstudio.com\/identity-website-design-tea-brand\/\">Bennett tea website<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"insomnia website interactions tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660749423?h=2a643cc46b&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Impressive manipulations with typographic elements as a part of design approach for the website of editorial about insomnia<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"mountain resorts website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/660749195?h=4f1f5fe3ff&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Web page design for the website promoting mountain resorts plays with typographic contrast and uses the prominent cut-off typographic part at the top of the page<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11483\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/07\/art-institute-blog-design-tubik.jpg\" alt=\"art institute blog design tubik\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/07\/art-institute-blog-design-tubik.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/07\/art-institute-blog-design-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/07\/art-institute-blog-design-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/07\/art-institute-blog-design-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/07\/art-institute-blog-design-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Elegant and sophisticated website of art institute editorial plays with fonts and typefaces to enhance the beauty of visual presentation<\/em><\/p>\n<h2>Interactive pages<\/h2>\n<p>Interactivity as a way to impress, engage and retain users also presented an area of design experiments pushing this trend to the next level.<\/p>\n<p><iframe loading=\"lazy\" title=\"Tubik studio awwwards collaboration website design\" src=\"https:\/\/player.vimeo.com\/video\/594658974?h=e43031ada8&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive web page background for <a href=\"https:\/\/blog.tubikstudio.com\/annual-awwwards-website-design\/\">Annual Awwwards website<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Natural toys shop tubik\" src=\"https:\/\/player.vimeo.com\/video\/645783352?h=aa4bac2a0c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive scroll at the home page of the toy e-commerce website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"shipping company website map page tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645953618?h=81f2b7410e&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive map page for the website of the shipping company<\/em><\/p>\n<h2>Horizontal galleries<\/h2>\n<p>One more trendy design solution for web interfaces of different kinds is applying animated horizontal galleries of photos to set the emotional connection and make the experience dynamic without scrolling.<\/p>\n<p><iframe loading=\"lazy\" title=\"synthesized about page design\" src=\"https:\/\/player.vimeo.com\/video\/657178297?h=acd388f836&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"321\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Horizontal photo gallery on the About Us page for the <a href=\"https:\/\/blog.tubikstudio.com\/web-design-dataops-platform\/\">Synthesized website<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Gallery website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645796685?h=313add5eb0&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Horizontal photo gallery instantly setting the mood and atmosphere for the home page of the website presenting information about various art galleries<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"booking website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/645953777?h=269f1bcbb5&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Horizontal gallery for the home page of the booking service website<\/em><\/p>\n<h2>Creative menus<\/h2>\n<p>Such a core part of navigation as menu this year got itself even more creative than ever before. Vertical menus, colored tabs, graphic elements, hover animations, and many other design solutions seem to have set the goal to captivate users even at the basic navigation levels.<\/p>\n<p><iframe loading=\"lazy\" title=\"insomnia website menu interactions tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660749392?h=5f0af300c9&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactions with creative menu page of the website devoted to insomnia<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Awwwards website menu interaction tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/594655337?h=45e2a058ee&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Creative menu page for the <a href=\"https:\/\/blog.tubikstudio.com\/annual-awwwards-website-design\/\">Awwwards Annual website<\/a>, literally playing with fonts<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"egg products website menu interactions tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660761090?h=d8a3359d11&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive menu page for the egg product e-commerce website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"events page booking website tubik design.mp4\" src=\"https:\/\/player.vimeo.com\/video\/571759627?h=ccfc31e33f&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Menu interactions with animated shapes for the website of the booking service<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"galleries website menu interactions\" src=\"https:\/\/player.vimeo.com\/video\/645796531?h=59a73d2fce&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Creative menu with colored vertical tabs for art galleries website<\/em><\/p>\n<h2>3D Graphics and Animation<\/h2>\n<p>Another trend growing into the steady tendency is using 3D graphics in user interfaces, mostly animated to enhance the wow-effect. From massive hero images to product presentations in 3D or minor layout elements, they go beyond the limits and add aesthetic vibes to web and mobile screens.<\/p>\n<p><iframe loading=\"lazy\" title=\"stationery website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/645810922?h=43ee2a7051&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Catchy and atmospheric 3D hero animation for the e-commerce website selling stationery and office supplies<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"web design tubik yacht hiring\" src=\"https:\/\/player.vimeo.com\/video\/645796097?h=89399a3a59&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>3D graphics used for a stunning product demonstration on yacht hiring website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"crypto blog design tubik web\" src=\"https:\/\/player.vimeo.com\/video\/660749173?h=8adea9073c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Futuristic 3D animation for the NFT page of the Crypto Blog design<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Unicard landing page design tubik\" src=\"https:\/\/player.vimeo.com\/video\/571549090?h=00ab44c40c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>3D animation for the hero section of the <a href=\"https:\/\/tubikstudio.com\/works\/uni\">Uni landing page design<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Shipping company website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/571578888?h=6a21a966df&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Prominent animated hero image for the website of the shipping company<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11784\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/webpage-for-developers-website-tubik-design.jpg\" alt=\"development company website pages tubik design\" width=\"1600\" height=\"1200\" data-wp-editing=\"1\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/webpage-for-developers-website-tubik-design.jpg 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/webpage-for-developers-website-tubik-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/webpage-for-developers-website-tubik-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/webpage-for-developers-website-tubik-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/webpage-for-developers-website-tubik-design-150x113.jpg 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11785\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/website-development-company-tubik-design.png\" alt=\"website development company tubik design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/website-development-company-tubik-design.png 1600w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/website-development-company-tubik-design-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/website-development-company-tubik-design-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/website-development-company-tubik-design-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/11\/website-development-company-tubik-design-150x113.png 150w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Website for the web development company, applying a variety of 3D graphics on different web pages<\/em><\/p>\n<h2>Uncommon grids<\/h2>\n<p>Applying unusual grids as the way to organize the content in an original and good-looking way also set itself as another interesting creative trend, presented with numerous interface designs.<\/p>\n<p><iframe loading=\"lazy\" title=\"habit builder app tubik design\" src=\"https:\/\/player.vimeo.com\/video\/584902683?h=393db06763&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"habit app design tubik\" src=\"https:\/\/player.vimeo.com\/video\/660770721?h=1406eeeae3&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Landing page design habit app tubik\" src=\"https:\/\/player.vimeo.com\/video\/638342629?h=e1dbd239a7&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Habit builder app design and its landing page feature the original grid<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"bennett tea website interactions tubik design\" src=\"https:\/\/player.vimeo.com\/video\/659907397?h=3a5c059c0a&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Product page design for <a href=\"https:\/\/blog.tubikstudio.com\/identity-website-design-tea-brand\/\">Bennett Tea website<\/a> organizes information about the product in the set of boxes forming the original sort of grid<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Chinese restaurant website interactions tubik\" src=\"https:\/\/player.vimeo.com\/video\/571552760?h=b2f3af05e6&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Chinese restaurant website features the original grid for the menu<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Museum website interactions tubikstudio\" src=\"https:\/\/player.vimeo.com\/video\/553012008?h=a51a073044&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>This museum website concept uses atmospheric video content and an uncommon grid to present the interactive photo tabs telling more about the place<\/em><\/p>\n<h2>Custom illustrations<\/h2>\n<p>Although the number of resources with different ready-made and customizable vector graphics has grown much, it didn&#8217;t influence the high demand and steady popularity of creating unique illustrations for web and mobile projects. No wonder, as custom graphics crafted according to the goals and needs of the particular project present the powerful tool of user experience design, giving websites and mobile applications the original dress to impress as well as supporting their usability and desirability.<\/p>\n<p><iframe loading=\"lazy\" title=\"tubik mayple website interactions\" src=\"https:\/\/player.vimeo.com\/video\/571747961?h=216e833ac8&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Custom illustrations for the <a href=\"https:\/\/blog.tubikstudio.com\/website-design-marketing-marketplace\/\">Mayple website design<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"furniture company mobile website\" src=\"https:\/\/player.vimeo.com\/video\/645907812?h=861527fff1&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Elegant pencil-sketch-like custom illustrations in the mobile version of the website for furniture producing company<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"pet shop website about page tubik design\" src=\"https:\/\/player.vimeo.com\/video\/660760982?h=3573ba497c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Custom illustrations for the pet shop website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Energizou home page tubik design\" src=\"https:\/\/player.vimeo.com\/video\/571551941?h=3a264a55f5&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Animated hero illustration for the Energizou website<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11965\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/Otozen-website-illustrations-tubik-design.png\" alt=\"Otozen website illustrations tubik design\" width=\"3200\" height=\"2400\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/Otozen-website-illustrations-tubik-design.png 3200w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/Otozen-website-illustrations-tubik-design-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/Otozen-website-illustrations-tubik-design-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/Otozen-website-illustrations-tubik-design-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/Otozen-website-illustrations-tubik-design-150x113.png 150w\" sizes=\"auto, (max-width: 3200px) 100vw, 3200px\" \/><\/p>\n<p><em>Custom illustrations for Otozen application website<\/em><\/p>\n<p>Certainly, that\u2019s only a tiny part of the design trends in user experience design, evolving and developing day by day. Looking forward to seeing what\u2019s next, we are totally ready for new creative challenges and out-of-the-box solutions for web and mobile interfaces.<\/p>\n<p>Wishing you another bright design year!<\/p>\n<p>Your Tubik team<\/p>\n<h2>Tubik Design Collections and Articles<\/h2>\n<p>If you want to check more creative sets of UX design concepts and articles on best design practices, here they are for you.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-concepts-for-business\/\">22 Impressive Web Design Concepts for Various Business Objectives<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/mobile-app-design-concepts\/\">Mobile Design: 14 Stylish and User-Friendly App Design Concepts<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/anatomy-of-web-page\/\">The Anatomy of a Web Page: 14 Basic Elements<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/photo-content-in-user-interfaces\/\">Photo Content in User Interfaces: 7 Basic Ways to Use<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/product-page-design\/\">Take My Money: UX Practices on Product Page Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-environment-ecology\/\">Save the Planet: Web Designs on Environment and Ecological Issues<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/effective-landing-page-design\/\">5 Pillars of Effective Landing Page Design<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ui-designs-for-ecommerce\/\">Design for Sales: 10 Creative UI Designs for Ecommerce<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/creative-web-design-for-events\/\">Steal the Show: Creative Web Design for Diverse Events<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s take a traditional look back at what was popular in UI\/UX design for websites and mobile applications in 2021. Check our annual review of design trends, packed with tons of UI design examples.<\/p>\n","protected":false},"author":3,"featured_media":12627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,9],"tags":[147,470,153,479,212,482,248,485,256,489,262,491,319,502,324,504,336,515,440,533,447,539,457,463,16,465,20,466,100,467],"coauthors":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes_and_tools","category-ui_ux","tag-design-studio","tag-ui-design-trends","tag-design-trends","tag-usability","tag-graphic-design","tag-user-experience","tag-illustration","tag-user-experience-design","tag-interaction-design","tag-user-experience-examples","tag-interface-design-trends","tag-user-interface","tag-mobile-app","tag-ux","tag-mobile-design-inspiration","tag-ux-design-article","tag-motion-design","tag-uxui","tag-tubik","tag-web-design","tag-tubik-studio","tag-web-design-trends","tag-ui","tag-ui-design-article","tag-animation","tag-ui-design-examples","tag-app-design","tag-ui-design-inspiration","tag-design","tag-ui-design-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Review of UI Design Trends for Web and Mobile in 2021<\/title>\n<meta name=\"description\" content=\"Let&#039;s look back at what was popular in design for websites and mobile applications in 2021. Check the annual review of interface design trends, with UI design examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tubikstudio.com\/blog\/review-ui-design-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review of UI Design Trends for Web and Mobile in 2021\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s look back at what was popular in design for websites and mobile applications in 2021. Check the annual review of interface design trends, with UI design examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tubikstudio.com\/blog\/review-ui-design-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Tubik Blog: Articles About Design\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-27T21:55:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T11:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/review-of-ui-trends-tubik-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Yalanska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Yalanska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tubikstudio.com\/blog\/review-ui-design-trends\/\",\"url\":\"https:\/\/tubikstudio.com\/blog\/review-ui-design-trends\/\",\"name\":\"Review of UI Design Trends for Web and Mobile in 2021\",\"isPartOf\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/review-ui-design-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/review-ui-design-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2021\/12\/review-of-ui-trends-tubik-design.jpg\",\"datePublished\":\"2021-12-27T21:55:41+00:00\",\"dateModified\":\"2025-10-24T11:28:06+00:00\",\"author\":{\"@id\":\"https:\/\/tubikstudio.com\/blog\/#\/schema\/person\/320206b0076eb11ea0c0d4d17012c36f\"},\"description\":\"Let's look back at what was popular in design for websites and mobile applications in 2021. 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