{"id":11825,"date":"2022-02-10T10:49:07","date_gmt":"2022-02-10T10:49:07","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=11825"},"modified":"2025-10-24T11:28:04","modified_gmt":"2025-10-24T11:28:04","slug":"aesthetic-usability","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/aesthetic-usability\/","title":{"rendered":"Aesthetic Usability: Beauty on Duty for User Experience"},"content":{"rendered":"

What is design? In a nutshell, it\u2019s the way to solve people’s problems and satisfy their wishes employing logic and beauty. In this article, we offer to discuss the role of beauty in user experience design: let\u2019s check how it makes both users and businesses happy.<\/p>\n

\"storage<\/p>\n

Cloud storage application concept<\/em><\/p>\n

Why Beauty Is Important for Design<\/h2>\n

We often hear that the functionality of a digital product is a priority for users – and that\u2019s true. The website or mobile application should solve their problem effectively, easily, and intuitively. But what happens next, when the product is not the only one, not something exclusive and unique anymore, and natural competition comes into play? People start to look deeper and strive for more. They add aesthetic pleasure and emotional appeal to the list of their wishes. And between two equally good functional products, in the vast majority of cases, the user will choose the beautiful one.<\/p>\n

Based on the hierarchy of needs, the higher people get, the more sophisticated and intellectually driven their choices become. Education and income level engage them in thinking beyond functionality: except it, users strive for harmony and aesthetics. So, the role of beauty gets higher.<\/p>\n

\"maslow<\/p>\n

Maslow’s pyramid<\/a>, demonstrating the hierarchy of needs<\/em><\/p>\n

Here is a bunch of reasons why beauty works that way in user experience design:<\/p>\n