

{"id":10768,"date":"2020-12-28T20:19:19","date_gmt":"2020-12-28T20:19:19","guid":{"rendered":"https:\/\/blog.tubikstudio.com\/?p=10768"},"modified":"2025-10-24T11:28:13","modified_gmt":"2025-10-24T11:28:13","slug":"major-ui-design-trends","status":"publish","type":"post","link":"https:\/\/tubikstudio.com\/blog\/major-ui-design-trends\/","title":{"rendered":"Big Review of Major UI Design Trends for Web and Mobile in 2020"},"content":{"rendered":"<p>Another year of design and creativity is almost over, so traditionally, let us take a look back and remember what was popular and demanded in UI\/UX design for websites and applications in 2020. As usual, packed with tons of UI design examples by our team. Join in!<\/p>\n<p><iframe loading=\"lazy\" title=\"Tubik Showreel 2020-2021\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L6e5lWhVnVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Video Hero Section<\/h2>\n<p>This year video content integration into <a href=\"https:\/\/blog.tubikstudio.com\/types-of-web-pages\/\">web pages<\/a> of all kinds moved to a new level. One reason is that video integration is getting more and more technically friendly for websites implemented on different platforms. What&#8217;s more, in the online world overwhelming users with tons of messages and a great deal of various information, videos become an effective touchpoint catching the users&#8217; eye, quickly setting the needed atmosphere or demonstrating the product in no time. And this year <a href=\"https:\/\/blog.tubikstudio.com\/hero-images-in-web-design\/\">hero sections<\/a> of the web pages look like the most popular place for the atmospheric video to impress website visitors from first sight.<\/p>\n<p><iframe loading=\"lazy\" title=\"Confectionery website design tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495399828?h=d7b300cc4c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Video hero section for the ecommerce confectionery website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Horse riding club website tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495400269?h=fa1df6396b&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Full-screen video background for the hero section of the horse riding club website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Fashion accessories ecommerce website tubik\" src=\"https:\/\/player.vimeo.com\/video\/495400645?h=0b38e19c18&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Video-based hero section for the website of e-commerce fashion accessories store<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Business digitalization service website tubik\" src=\"https:\/\/player.vimeo.com\/video\/495398220?h=da05d3d920&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Website design for a digital transformation service<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Lumen museum webdesign tubik\" src=\"https:\/\/player.vimeo.com\/video\/495401354?h=45ad441f6e&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Atmospheric hero section for the website of <a href=\"https:\/\/blog.tubikstudio.com\/case-study-lumen-museum-website\/\">Lumen Museum<\/a><\/em><\/p>\n<h2>Ultra Minimalist Navigation<\/h2>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/lean-and-mean-power-of-minimalism-in-ui-design\/\">Minimalism<\/a> as a UI design trend has been getting stronger and stronger positions in recent years, coming out in a great bunch of elegant and stylish interfaces for web and mobile. Yet, in 2020 it got even sharper, with many design solutions based around an ultra-minimalist design approach to <a href=\"https:\/\/blog.tubikstudio.com\/uiux-design-glossary-navigation-elements\/\">navigation<\/a> with a super focus on content. Whatever debatable it is, implemented thoughtfully it has high chances not to hurt usability, especially if the target audience is a younger generation that&#8217;s well used to interacting with various interfaces and devices. Anyway, as anything minimalistic, this approach needs to be double-checked and <a href=\"https:\/\/blog.tubikstudio.com\/tests-go-first-usability-testing-in-design\/\">tested<\/a> well to be sure that everything hidden can be easily found by users.<\/p>\n<p><iframe loading=\"lazy\" title=\"Furniture website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/495388107?h=b3f278dc53&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Minimalistic and interactive home page for the furniture website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Quotes app interactions tubik\" src=\"https:\/\/player.vimeo.com\/video\/495401748?h=ecbdab2487&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Quote app interactions<\/em><\/p>\n<h2>Interactive Details<\/h2>\n<p>Interactivity is now seen as a must in user interfaces, playing a big part in engaging users, adding emotional appeal, and giving the feeling of solid product integrity at every step of the interaction. So, this year UI designers got even more diverse and creative in that perspective.<\/p>\n<p><iframe loading=\"lazy\" title=\"Illuminating radioactivity website tubik\" src=\"https:\/\/player.vimeo.com\/video\/495402146?h=1923322f7d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive home page for <a href=\"https:\/\/blog.tubikstudio.com\/case-study-educational-interactive-website\/\">Illuminating Radioactivity website<\/a>. It opens the field full of bright tags featuring popular characteristics of radioactivity and hiding the name of the project. Moving the mouse cursor, users remove the tags, as well as the website is going to erase the common stereotypes about the theme of radioactivity.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Clothing brand website design tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495402485?h=75e34e1271&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Smooth motion makes the interaction with the page of a fashion brand website even more dynamic, especially due to little details like the engaging motion of the thread uniting all the sections of the page in the process of scrolling.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Web editorial about generations Tubik Studio\" src=\"https:\/\/player.vimeo.com\/video\/495387468?h=6da4360623&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive web page for the web editorial about generations<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Lumen webpage interactions tubik\" src=\"https:\/\/player.vimeo.com\/video\/495402831?h=6bfbbe49d7&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Permanent exhibition page for <a href=\"https:\/\/blog.tubikstudio.com\/case-study-lumen-museum-website\/\">Lumen Museum website<\/a>, digitally echoing the real interactivity in the physical museum exhibition<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Credentially website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/495404264?h=70cfb72ddb&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive page for <a href=\"https:\/\/blog.tubikstudio.com\/credentially-webdesign-webflow-development\/\">Credentially<\/a> website lets users filter different benefits and functions of the service<\/em><\/p>\n<h2>Impressive Product Pages<\/h2>\n<p>Due to the reality of the pandemic times and adaptation to the new way of life, this year showed a rocketing growth of <a href=\"https:\/\/blog.tubikstudio.com\/ui-designs-for-ecommerce\/\">e-commerce<\/a> and everything design-like connected to it. Naturally, both business owners and interface designers strive to provide not only a smooth and clear flow of <a href=\"https:\/\/blog.tubikstudio.com\/business-terms-in-design-for-e-commerce-sales-basics\/\">sales funnel<\/a>, item choice, and check out process, but also make a bright impression and stand out in the conditions of the competition getting tighter and tighter. Along with the hero sections and home pages, product pages become one of the major spots of design experiments and creative ideas in the aspect.<\/p>\n<p><iframe loading=\"lazy\" title=\"Accesories web design tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495403009?h=3bf3d953e0&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Impressive choice interactions for the product page for the website selling fashion accessories<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10500 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/exotic-fruit-app-1-1024x768.png\" alt=\"exotic fruit app\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/exotic-fruit-app-1-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/exotic-fruit-app-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/exotic-fruit-app-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/exotic-fruit-app-1-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/exotic-fruit-app-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"Exotic fruit app interactions tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495404756?h=43cbde46dc&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Interactive home screen for the Exotic Fruit application where all the bright fruit images are interactive, so tapping a fruit the user moves to its product page. The product screen features the interactive panel allowing for easy choice of the number of items.<\/em><\/p>\n<h2>Combination of Visuals<\/h2>\n<p>Today, there is no more need to convince anyone in the advantages of <a href=\"https:\/\/blog.tubikstudio.com\/web-design-basic-types-of-images-web-content\/\">images<\/a> integrated into UX design. Another domain of creative experiments this year was trying combinations of different types of visuals in one interface. That&#8217;s where photos and illustrations work harmonically together, 3D and 2D art can support each other, and that benefit can get enhanced even more with motion design.<\/p>\n<p><iframe loading=\"lazy\" title=\"Event agency website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/495405115?h=ea75993cd8&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Event agency website combining 3D animation and line illustrations<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Shipdaddy tubik home page animation\" src=\"https:\/\/player.vimeo.com\/video\/495405452?h=88b6da2643&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Home page for <a href=\"https:\/\/blog.tubikstudio.com\/identity-webdesign-shipping-service\/\">ShipDaddy<\/a> website combining animated 2D illustration of a brand mascot and real-life photos<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Mayple website design tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495405883?h=53021e2419&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em><a href=\"https:\/\/tubikstudio.com\/works\/mayple\">Mayple<\/a> website harmonically combining photo content and line illustrations<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Stop plastic website design tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495397452?h=f459399af4&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Stop plastic website design tubik\" src=\"https:\/\/player.vimeo.com\/video\/495398667?h=6e30f1f54f&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Stop Plastic website based on the limited color palette and impressive visuals on the crossroads of illustration and photography<\/em><\/p>\n<h2>Creative Data Visualization<\/h2>\n<p>Dealing with websites and apps, users often face the need to absorb and process different data, stats, numbers, and the like. One of the tasks for user interface designers is visualizing that data both clearly and attractively so that it could positively influence usability, utility, and accessibility of the application, dashboard, or website. In 2020, we can observe a new wave of creative solutions for that aspect.<\/p>\n<p><iframe loading=\"lazy\" title=\"Tubik Credentially website scroll animation\" src=\"https:\/\/player.vimeo.com\/video\/495403436?h=39fda55ee0&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/credentially-webdesign-webflow-development\/\">Credentially website design<\/a> with a thoughtful approach to visualizing partnerships and numbers<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10781 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/calorie-app-design-stats-screens-1024x768.png\" alt=\"calorie app design stats screens\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/calorie-app-design-stats-screens-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/calorie-app-design-stats-screens-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/calorie-app-design-stats-screens-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/calorie-app-design-stats-screens-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/calorie-app-design-stats-screens.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"Calorie calculator stats interaction tubik\" src=\"https:\/\/player.vimeo.com\/video\/495397089?h=e9b0ba8b0f&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>User&#8217;s stats screens for the Calorie Tracker app<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Fitness app design\" src=\"https:\/\/player.vimeo.com\/video\/495397264?h=fa495183b0&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Stats visualization for Fitness App<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Task tracker mobile app design tubik\" src=\"https:\/\/player.vimeo.com\/video\/495396913?h=ef8cd1e9e1&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Data visualization for a task tracker app<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Finance app interactions tubik\" src=\"https:\/\/player.vimeo.com\/video\/495407163?h=0766135711&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Finance Tracker app interactions<\/em><\/p>\n<h2>Consistency of Product and Promo Design<\/h2>\n<p>Considering the fact that today people are overloaded with information more than ever before, they tend to choose products that are easy to understand and interact with, and that&#8217;s where <a href=\"https:\/\/blog.tubikstudio.com\/design-consistency\/\">consistency<\/a> of design solutions comes into play. What\u2019s more, consistency builds a reliable foundation for the feeling of harmony in both how the product looks and how it works. This year we observe a strong trend of a consistent and comprehensive approach to the connection of digital product interface design and all kinds of design for its <a href=\"https:\/\/blog.tubikstudio.com\/branding-design-process\/\">branding<\/a> and promotion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10493 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/vertt-web-design-1024x768.png\" alt=\"web design\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/vertt-web-design-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/vertt-web-design-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/vertt-web-design-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/vertt-web-design-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/vertt-web-design.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"Vertt mobile app design  tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495395271?h=5ee61325eb&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Vertt brand design tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495395787?h=ea6a16d1c9&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>The consistent web, mobile and branding design for <a href=\"https:\/\/tubikstudio.com\/works\/vertt\">Vertt<\/a> car-sharing service<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10568 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/website-design-for-confectionery-tubik-studio-1024x768.png\" alt=\"website design for confectionery tubik studio\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/website-design-for-confectionery-tubik-studio-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/website-design-for-confectionery-tubik-studio-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/website-design-for-confectionery-tubik-studio-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/website-design-for-confectionery-tubik-studio-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/website-design-for-confectionery-tubik-studio.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10796 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/chocolate-brand-packaging-design-tubik-1024x768.png\" alt=\"chocolate brand packaging design tubik\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/chocolate-brand-packaging-design-tubik-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/chocolate-brand-packaging-design-tubik-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/chocolate-brand-packaging-design-tubik-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/chocolate-brand-packaging-design-tubik-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/chocolate-brand-packaging-design-tubik.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>A consistent approach to brand packaging and web design solutions for a confectionery<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10485 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-landing-page-tubik-design-1024x768.png\" alt=\"mobile banking landing page\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-landing-page-tubik-design-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-landing-page-tubik-design-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-landing-page-tubik-design-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-landing-page-tubik-design-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-landing-page-tubik-design.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10487 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-posters-1024x768.png\" alt=\"mobile banking posters\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-posters-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-posters-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-posters-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-posters-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/11\/mobile-banking-posters.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Consistency of product and promotional design solutions for a mobile banking service<\/em><\/p>\n<h2>Sophisticated Title Fonts<\/h2>\n<p>Typography has always been one of the crucial aspects of any interface design, covering the aspects of both beauty and <a href=\"https:\/\/blog.tubikstudio.com\/ux-design-readable-user-interface\/\">readability<\/a>. This year featured the trend of moving from &#8220;readability and simplicity first&#8221; to the more and more diverse choice of decorative fonts adding originality, mood, and elegance to the web or app layout. However, this design trend is also user-friendly and doesn&#8217;t hurt readability, as decorative and original fonts are usually applied to title text elements, which are of a quite big and therefore legible size.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10785 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/horse-riding-club-web-design-1024x768.jpg\" alt=\"horse riding club web design\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/horse-riding-club-web-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/horse-riding-club-web-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/horse-riding-club-web-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/horse-riding-club-web-design-150x113.jpg 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/horse-riding-club-web-design.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Website for a horse-riding club<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10795 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/photography-contest-website-design-1024x768.jpg\" alt=\"photography contest website design\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/photography-contest-website-design-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/photography-contest-website-design-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/photography-contest-website-design-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/photography-contest-website-design-150x113.jpg 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/photography-contest-website-design.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Website design concept for a photography contest<\/em><\/p>\n<h2>New-Level Animation<\/h2>\n<p>Motion integrated into user interfaces keeps playing a highly practical role and is aimed at setting higher levels of usability and interactivity as well as support the trend of well-crafted data visualization mentioned above. In 2020, this design sphere got a new bright sprint of evolution, featuring more and more creative experiments on <a href=\"https:\/\/blog.tubikstudio.com\/ux-design-how-to-use-animations-in-mobile-apps\/\">UI animation<\/a>, scroll animation, transitions, conceptual motion, etc.<\/p>\n<p><iframe loading=\"lazy\" title=\"Illuminating radioactivity web interactions tubik\" src=\"https:\/\/player.vimeo.com\/video\/495407333?h=e525021f16&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Multilayered animation for <a href=\"https:\/\/blog.tubikstudio.com\/case-study-educational-interactive-website\/\">Illuminating Radioactivity<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Calorie calculator app UI tubik\" src=\"https:\/\/player.vimeo.com\/video\/495407638?h=7068916bd1&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Engaging and eye-pleasing animation for the <a href=\"https:\/\/blog.tubikstudio.com\/mobile-ui-design-15-basic-types-of-screens\/\">login screen<\/a> of the calorie calculator app<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Interior design project website tubik\" src=\"https:\/\/player.vimeo.com\/video\/495396585?h=e3bec70e93&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Loading animation for interior design website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"quotes app ui design tubik\" src=\"https:\/\/player.vimeo.com\/video\/495396614?h=0124b35b6d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Quotes App interactions<\/em><\/p>\n<h2>Animated Identity Elements<\/h2>\n<p>With more businesses going online, we can witness a more digitally-friendly approach to <a href=\"https:\/\/blog.tubikstudio.com\/branding-design-process\/\">branding design<\/a> as well. One of the hot trends this year is the animation of identity elements, making them more eye-catching, lively, and emotional in digital environments.<\/p>\n<p><iframe loading=\"lazy\" title=\"Shipdaddy tubik animated mascot design\" src=\"https:\/\/player.vimeo.com\/video\/495408454?h=36a8530237&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Shipdaddy tubik 404 page animation\" src=\"https:\/\/player.vimeo.com\/video\/495407939?h=88f5c54fe2&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Animated brand mascot for <a href=\"https:\/\/blog.tubikstudio.com\/identity-webdesign-shipping-service\/\">ShipDaddy<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Uplyfe brand identity design tubik\" src=\"https:\/\/player.vimeo.com\/video\/495409028?h=1698c7f344&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Animated logo design for <a href=\"https:\/\/tubikstudio.com\/works\/uplyfe\">Uplyfe<\/a><\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Bakery logo animation tubik\" src=\"https:\/\/player.vimeo.com\/video\/495409278?h=90db21d5f2&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Animated logo for a bakery brand<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Gotikket logo animation tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495409261?h=f3cb467a83&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Emotional and lively <a href=\"https:\/\/blog.tubikstudio.com\/logofolio-logo-designs\/\">animated logo<\/a> for Gotikket service<\/em><\/p>\n<h2>Creative Use of Geometric Shapes<\/h2>\n<p>As one of the basic methods of visualization and composition, geometric <a href=\"https:\/\/blog.tubikstudio.com\/knock-design-into-shape-psychology-of-shapes\/\">shapes<\/a> don&#8217;t lose their presence as functional or decorative elements of web and mobile interface design. This year we could see even more diverse examples of their integration in UI.<\/p>\n<p><iframe loading=\"lazy\" title=\"About designer website tubik design\" src=\"https:\/\/player.vimeo.com\/video\/495396565?h=01f61f34c5&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Elegant and eye-catching interactions based on geometric shapes for a designer&#8217;s website<\/em><\/p>\n<h2>3D Graphics<\/h2>\n<p>This year obviously continues and intensifies the integration of diverse <a href=\"https:\/\/blog.tubikstudio.com\/creative-ui-design-concepts-3d-graphics\/\">3D graphics<\/a> into interfaces for web and mobile. As well, designers are getting more and more flexible to move from static to animated 3D elements to increase the level of their emotional appeal and user engagement.<\/p>\n<p><iframe loading=\"lazy\" title=\"Tubik design landing page 3D animation\" src=\"https:\/\/player.vimeo.com\/video\/495396183?h=d9e067d5b9&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Landing page with attractive and eye-pleasing 3D animation to promote an upcoming product<\/em><\/p>\n<h2>Prominent and Creatively Presented Photos<\/h2>\n<p>A couple of previous years witnessed custom graphics like 2D illustrations or 3D images overpoising photo content which was considered more traditional and conservative. This way designers got more flexible and adjustive in creating out-of-the-box layouts as there was a wave of negative feedback on the lack of originality in stock photos while producing custom photo content could be even more expensive and difficult to organize than getting custom graphics. This year, photo content seems to gets back on the scene, triumphantly and evolving. With more and more sophisticated compositions and attention to detail, creative collages and animation, sometimes even stock photos look super cool, let alone the fact that the production of custom photo content also diversified and got more affordable. So, now we are observing more and more designs with photos put in the center of attention: <a href=\"https:\/\/blog.tubikstudio.com\/hero-images-in-web-design\/\">hero images<\/a> that immediately set the mood and atmosphere, informative and catchy product images shown in a much bigger size than we used to see them before, stylish previews, banners, title images for blog posts, and so on and so forth.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10803 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/generation-page-web-editorial-tubik-studio-1024x768.jpg\" alt=\"generation page web editorial tubik studio\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/generation-page-web-editorial-tubik-studio-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/generation-page-web-editorial-tubik-studio-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/generation-page-web-editorial-tubik-studio-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/generation-page-web-editorial-tubik-studio-150x113.jpg 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/generation-page-web-editorial-tubik-studio.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Web editorial devoted to different generations<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10814\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-1-1024x768.png\" alt=\"bartending encyclopedia\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-1-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-1-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-1-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-1-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10813\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-3-1024x768.png\" alt=\"bartending encyclopedia\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-3-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-3-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-3-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-3-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/bartending-encyclopedia-3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Bartending encyclopedia website<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Decor ecommerce website tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495389650?h=3ecd0c1276&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Ecommerce website selling home decor<\/em><\/p>\n<h2>Grid Experiments<\/h2>\n<p>Creative experiments with grids seem to be a non-stop trend for a couple of years, getting new expressions in 2020. The thought-out custom grid in user interfaces for web or mobile effectively supports the harmony of a layout and placement of the elements, also increasing a level of flexibility. It\u2019s may also be the way to rethink the <a href=\"https:\/\/blog.tubikstudio.com\/visual-hierarchy-effective-ui-content-organization\/\">visual hierarchy<\/a> and draw attention to the needed zones or interactive elements. Asymmetry, broken grids, and other experiments are getting even more daring and stylish this year.<\/p>\n<p><iframe loading=\"lazy\" title=\"Powerful women website gallery tubik studio\" src=\"https:\/\/player.vimeo.com\/video\/495409923?h=ee8367ed8d&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Online editorial presenting the gallery of stories about the powerful women changing the world<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Photography contest website interactions tubik\" src=\"https:\/\/player.vimeo.com\/video\/495394515?h=62132c327c&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em>Website design concept for a photography contest<\/em><\/p>\n<h2>Informative Illustrations<\/h2>\n<p>The trend of integrating custom graphics of all kinds into user interfaces also doesn&#8217;t lose its positions, with designers getting more and more focused on filling them with informative and meaningful messages rather than just decorative goals. From small graphic elements to memorable and emotional <a href=\"https:\/\/blog.tubikstudio.com\/design-me-live-the-power-of-mascots-in-ui-and-branding\/\">mascots<\/a>, prominent\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/hero-images-in-web-design\/\">hero illustrations<\/a>\u00a0and product images,\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/creative-ui-design-concepts-3d-graphics\/\">3D graphics<\/a>, and animated stories \u2013 it seems, designers now are super armed for any educational, social, or business objective. Made in various styles, custom graphics effectively support the quick perception of the information on the page or screen.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vertt app onboarding tubik design\" src=\"https:\/\/player.vimeo.com\/video\/495394569?h=673bdb7ffe&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><em><a href=\"https:\/\/blog.tubikstudio.com\/design-onboarding\/\">Onboarding<\/a> tutorial illustrations for <a href=\"https:\/\/tubikstudio.com\/works\/vertt\">Vertt car sharing service<\/a><\/em><\/p>\n<h2>Limited Color Palettes<\/h2>\n<p>With\u00a0<a href=\"https:\/\/blog.tubikstudio.com\/color-theory-brief-guide-for-designers\/\">color<\/a> being one of the vital factors of visual harmony, <a href=\"https:\/\/blog.tubikstudio.com\/color-in-design-influence-on-users-actions\/\">psychological influence<\/a>, and attractive appearance for any interface, designers care a lot about color choice. As well, a color combination may become a solid basis of visual originality which is essential in terms of tight competition. So designers never stop trying new uncommon combinations. Still, the major design trend at this perspective in 2020 echoes the tendency to minimalism and features implementing very limited or even monochrome palettes, not distracting users with a variety of colors and taking the most advantage of the chosen color or colors. In 2020, it resulted in a big number of elegant and super stylish designs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10800 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/powerful-women-website-design-tubik-studio-1024x768.png\" alt=\"powerful women website design tubik studio\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/powerful-women-website-design-tubik-studio-1024x768.png 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/powerful-women-website-design-tubik-studio-300x225.png 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/powerful-women-website-design-tubik-studio-768x576.png 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/powerful-women-website-design-tubik-studio-150x113.png 150w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/powerful-women-website-design-tubik-studio.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Web editorial about powerful women that changed the world<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10801 size-large\" src=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/fashion-brand-about-page-webdesign-tubik-1024x768.jpg\" alt=\"fashion brand about page webdesign tubik\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/fashion-brand-about-page-webdesign-tubik-1024x768.jpg 1024w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/fashion-brand-about-page-webdesign-tubik-300x225.jpg 300w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/fashion-brand-about-page-webdesign-tubik-768x576.jpg 768w, https:\/\/blog.tubikstudio.com\/wp-content\/uploads\/2020\/12\/fashion-brand-about-page-webdesign-tubik-150x113.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Website design for a fashion brand<\/em><\/p>\n<p>Certainly, that&#8217;s only a part of the design trends in user experience design, evolving and developing day by day. Anyway, looking forward to seeing what&#8217;s next, we are totally ready for new creative challenges and out-of-the-box solutions for web and mobile interfaces.<\/p>\n<p>Wishing you another bright design year, your Tubik team!<\/p>\n<h2>Tubik Design Collections and Articles<\/h2>\n<p>If you want to check more creative sets of web and mobile design concepts as well as design tips and practices, here they are for you.<\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/ui-designs-for-ecommerce\/\">Design for Sales: 10 Creative UI Designs for Ecommerce<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/creative-web-design-for-events\/\">Steal the Show: Creative Web Design for Diverse Events<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/creative-landing-page-design\/\">Web Design: 26 Examples of Creative Landing Pages<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/creative-ui-design-concepts-3d-graphics\/\">UI in Volume: 3D Graphics in Creative UI Design Concepts<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/web-design-basic-types-of-images-web-content\/\">Web Design: 5 Basic Types of Images for Web Content<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/wed-design-eye-catching-web-interfaces-with-bright-graphics\/\">9 Eye-Catching Web Interfaces with Bright Graphics<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/types-of-web-pages\/\">Web Design: 16 Basic Types of Web Pages<\/a><\/p>\n<p><a href=\"https:\/\/blog.tubikstudio.com\/motion-for-mobile-creative-concepts-of-ui-animation\/\">Motion for Mobile. 20 Creative Concepts of UI Animation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s take a look back at what was popular in UI\/UX design for websites and mobile applications in 2020. Packed with tons of UI design examples.<\/p>\n","protected":false},"author":3,"featured_media":10769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[324,515,331,533,463,539,465,466,467,468,20,470,100,479,123,482,147,485,153,487,212,489,256,491,262,502,264,504],"coauthors":[],"class_list":["post-10768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui_ux","tag-mobile-design-inspiration","tag-uxui","tag-mobile-ui","tag-web-design","tag-ui-design-article","tag-web-design-trends","tag-ui-design-examples","tag-ui-design-inspiration","tag-ui-design-practices","tag-ui-design-process","tag-app-design","tag-ui-design-trends","tag-design","tag-usability","tag-design-for-business","tag-user-experience","tag-design-studio","tag-user-experience-design","tag-design-trends","tag-user-experience-design-process","tag-graphic-design","tag-user-experience-examples","tag-interaction-design","tag-user-interface","tag-interface-design-trends","tag-ux","tag-interface-navigation","tag-ux-design-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Review of Major UI Design Trends for Web and Mobile in 2020<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a look back at what was popular in UI\/UX design for websites and mobile applications in 2020. 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