Tag Archives: ux/ui

Toonie Alarm UI design

Case Study: Toonie Alarm. App UI Design.

Designing a product for everyday use, it is vital to ground it on the thorough market research, thought-out design presentation and deep analysis of the target audience. No wonder: the stuff like note-apps, alarms, to-do lists, calculators, calendars and the like surround users in their everyday life, help in common situations and sometimes add color to the routine. We have checked that well and now would like to present you the first case telling the design story of the brand new alarm app for iOS called Toonie Alarm which today is featured on Product Hunt and has reached top-5 in the category Tech in 4 hours after featuring.


Toonie Alarm UI design




Full-cycle UI/UX design for the simple and engaging alarm app for iPhones.




The design process for this case was different from typical ones in the studio as before it we had worked more on outsource projects which means that creating initial product concept and setting the task was done mainly by the client’s side. The process for Toonie Alarm took the other direction and gave us what it was set for: the feeling of full product creation process from the very first steps. We had to set the idea and test it competitive potential, establish its USP and marketing plan, branding and usability foundation and all the other stuff like this.


Initially the idea behind the app was to create a simple alarm clock with attractive design and consistent element of motivation and support for such a basic and often far-from-pleasant process as waking up. The basic brand image was set as fun, cute, bright and cheerful, and marketing research supported this concept with the analysis of competition and ideas on adding original features to the app.


User research and analysis enabled the team to form the USP for the product on the basis of the following set of key features:

  • All the features of the app free for everyone
  • Simple, clear and intuitive navigation
  • Bright and pretty interface
  • Huge set of beautiful stickers
  • Achievements and rewards for waking up
  • Eye-pleasing interactive animation
  • Animated time picker
  • Instant sharing achievement with friends.


Let’s look over the details of UI created by Tubik designers.


Cute Mascot


In one of our previous articles we have already mentioned the great role of mascots in branding and UI design. As for Toonie Alarm, the idea of applying the mascot was set almost instantly as mascot is not only a sort of communicator between interface and user, but also a great representative of the brand able to enhance its recognizability. Moreover, it has a great impact on easy establishing the voice and tone of the product, creating the feeling of natural communication and supporting the mood. That was the point when Toonie was born to be a funny cheerful bird, whose mission is to make the world  brighter and help users to interact with the alarm. It informs users about news, rewards, errors and just adds some fun and color to everyday life.


Toonie Alarm mascot design


toonie alarm mascot design


App Tutorial


App tutorial is an important part of the interface which helps users to get informed on the basic interactions. In Toonie Alarm it consists of three screens that tell the user about the functionality of the app. Small concise copy blocks are supported by smooth and pleasant animation of transitions to create the feeling of integrity and cheerful mascot featured as the consistent element and the center of the screen graphic composition.


Toonie Alarm Tutorial design


Home Screen


The home screen shows the alarms which user already set for particular time and days and the tab with funny stickers already collected for waking up. Active alarms toggles feature the animated sun. Left swipe opens active options for the particular alarm.


Toonie Alarm UI design


Stickers Screen


Various stickers become the reward for waking up at the particular period. Moreover, waking up several times at this time, users can level up their stickers and enrich their collection. All the stickers can be shared to social networks to mark users’ achievements.


toonie alarm stickers


Toonie alarm stickers screen


Time Picker


Another prominent feature of the app is the animated time picker. The app has simple navigation and nice motion makes it even more intuitive. Picking time for the alarm, users can enjoy animated march of night and day.


Toonie Alarm time picker screen


Animated Stickers


Animated stickers make interaction even more lively and enjoyable and also enhance user experience making the interface attractive and playful.


toonie alarm stickers


Logo Style


Logo design keeps style of lettering associated with fun and entertainment and creating harmonic link to the fonts typical for cute cartoons.


Toonie Alarm logo


Product Video


To catch more details and see the interactions with the app in real, welcome to review the video guide on Toonie Alarm.



You can also review the presentation of Toonie Alarm design on Behance or check full pack of the details via Toonie Press Kit

Welcome to see full presentation on Product Hunt

Welcome to download Toonie Alarm via App Store

Welcome to see the designs by Tubik Studio on Dribbble and Behance


UI Animation: Eye-Pleasing, Problem-Solving.

Animation applied in user interfaces is the topic drawing high attention and provoking hot debates nowadays. Although there is a big army of those who find animation an unnecessary feature overloading user interface and making it more complicated, most users expect motion as an integral part of interaction experience. So, designers and developers work over more and more sophisticated methods to make animation pleasant-looking and problem-solving characteristic of modern apps and websites.


Why do users love motion so much? Mostly, because animation supports the essence of actual and real interaction, it creates the level of feelings and perception close to what people have when they are interacting with a physical object in real life. This sort of feeling can boost user experience rate of positiveness really high as the more natural user feels, the less effort is needed to deal with the app or a website and the more clear it is how it works. Certainly, it makes users satisfied. No secret, satisfaction and pleasure are among top things encouraging people to use the product again.


Like everything that is put into the interface and process of interaction with it, animation must be a functional element, not just a decor. Considering motion elements while planning user journey around the digital product, designer should deeply analyze its potential for increasing usability, utility and desirability of the product before making a decision to apply it in the layout or transitions. Animation in UI requires thoughtful approach and always needs to have a clear purpose set behind. Advantages and utility of using it in the interaction process have to be obvious and outweighing possible disadvantages. Animation should become icing on the cake, not a fly in the ointment.


Tubik Studio


Define the problem


One of the best approaches to make animation functional not only attractive is to reveal the problems that it potentially can solve. It can be done at all the stages of design process:


user research will let you know who the target users are, what’s their age, preferences, level of tech literacy, environments and conditions at which the product will be used, and plenty of other factors from the users’ side that can influence user experience;


marketing research will give the insights of existing products, their strong and weak sides as well as methods of forming user loyalty, which is the good basis for defining USP solving particular users’ problems as well as original ways of the product presentation and performance;


UX wireframing stage will enable to think over the logic of interaction, layout and transitions and get the first assumptions of the points which can be strengthened with animation;


prototyping stage will reveal new aspects of live interaction with the screens;


UI design stage will provide the complex of visual presentation for the product scheme and system setting a new perspective of applying animation into the app or website;


 user testing will show if the decisions made about animated elements were correct and their benefits really outweigh possible pitfalls.


tubik studio work


At every stage, if designer sets the goal to reveal possible big or small problems users can have, animation as well as any other design element can take the role of problem-solver for the case.


Let’s review some typical problems that can be solved by means of interface animation.


Problem: I want to know the action is done.


This is one of the problems that can be easily and quickly solved by animated details applied in UI. Microinteractions supported by clear finalization via motion create fast feedback for the user and make the experience positive and efficient while navigation simple and intuitive. Animated buttons, switchers, toggles and other interactive elements inform user in split seconds activating all the potential of fast visual perception.


switch animation tubik studio

Switch Control Animation


hamburger_menu tubik studio

Hamburger Menu Animation


hamburger button tubik studio

Hamburger button interaction


tubik studio button ui

Tab Bar interaction


add button animation

Add Button interaction


pageindicator tubik studio

Rubber Indicator


Problem: I want to know that action is in progress.


This is also a huge area of application for diverse motion design potential. When users interact with a digital product, they want to know what is going on at every single step. Making users wait in uncertainty is the risk of losing those users. Still, when users are informed, waiting can be not so annoying and stressful. So, this aspect should always be taken into account and there are many ways to support it via interface animation. This is the high time for pull-to-refresh indicators to come into play and show their best.


pull_to_refresh tubik studio

Pull To Refresh


preloader animation tubik studio



pull to refresh animation tubik

Pull to refresh


pull-down animation tubik studio

Pull Down — Hourglass


tubik studio pull down

Pull Down — Space Ship


Problem: I can’t see the progress and don’t understand how long it will take.


Quite often it’s not enough just to let users know that the process is going on. They often want more: to see how fast it is progressing and how long it will take. Again, interface animation can be a great helper here. Load bars and progress bars, animated timelines and other dynamic elements can kill several birds with one stone:


— they inform user about the level of progress


— they can become the entertaining element blunting negative experience of waiting in the process of interaction


— designed and animated in an original way, they can become a viral feature which users will want to share with others and engage more users into action.


tubik studio motion design

GIF for the Timeline App


tubikstudio motion design

GIF of Dynamic Scroll


Problem: I don’t want to make my screen a mess.


That is really a vital thing to think over in the interface design. If the screen or page looks like mess overloaded with tons of data which is not clearly organized, it will require additional effort from the user to understand how it works and where the needed information can be found. The more effort, the higher chances are getting that users will go away in search of simpler solution. In vast majority of cases users wish to have apps and websites that will simplify and improve their life, perhaps even will do some job for them rather than will take additional effort and time on interaction. Animation can be a good way to enhance interaction with various data blocks and sections and make everything feel organized even in highly data-saturated and complex interfaces.


sport app motion ui tubik studio

GIF for Sport App


tubik studio motion design ui

Cards Animation


UI Design Interaction Tubik Studio

Boat Station App


tubikstudio blog app ui animation

Blog App


Problem: I want to see the key things first.


Visual hierarchy and clear navigation are always a great concern for designers creating interactive digital product. Users’ attention should be immediately drawn to the key element of interaction according to its goal and conditions. Animated interface elements present great supportive force for this aspect, enabling faster and more distinct visual marking of important elements in the layout.


tubik studio tapbar ui

Tapbar Interactions


tubik studio behance weather app

GIF for the Weather App


App screens by Tubik Studio

Resto App 


Problem: I want to feel the interaction natural.


This is the problem that most users will not be able to formulate, still it has a great influence on user experience. If users say something like «I’m not sure what’s wrong but there’s definitely a thing», try thinking over more natural interaction. Animation in the interface can create pleasant illusion close to natural interaction with physical objects which often doesn’t need too much cognitive process. For example, if you pull the object, press it, move out the tab, the movements should feel natural.  Again, users won’t be able to see this sophisticated work accomplished by designers: they will take it for granted and the fact it makes them comfortable will be the biggest praise for design solutions.


tubik studio_social_network

GIF For Social Network 



Book Swap App


Dribbble shot by Sergey Valiukh

GIF for Restaurant Menu


This sort of problem is also popular in interaction with web interfaces. Thought-out movement of layout elements while the webpage is scrolled can enhance user experience significantly and create the feeling of one integral smooth interaction rather than several separate parts or blocks of the page. All in all, it’s pleasant and engaging, and these emotions are a good factor of retaining users.


Landing Page Animation Tubik Studio

Landing page animation


landing page animation Tubik studio

Landing page animation


landing page for capitoledge by TUBIK

Capitoledge — Free Screensaver


tubikstudio ui animation website design

Bjorn Website



Problem: The screen/page is boring.


Obviously, talking about interfaces, people often move functional side and usability to the foreground, as key or sometimes even the only aspect requiring consideration. And that’s right and logical, still it cannot null the fact that people are driven not only by logic. There are also such big factors as emotional and aesthetic satisfaction able to influence user experience greatly. Thoughtful balance of utility and usability on the one hand with emotions and aesthetics on the other can bring user-friendly product. And animation is a great booster in this perspective of interface design. It can mark out the beauty of colors and gradients, breath life into layout, make movements dynamic or vise versa smooth, strengthen the power of UI elements with motion and original transitions.


calendar-app animation tubik

Calendar App Animation


ui animation cafe app tubikstudio

Cafe Coupon App


Contact List Concept Scrolls Tubik

Contact List Concept


tubik studio application recipes and cooking

Recipes App


juicy player UI Tubik Studio

Juicy Player


So, definitely, animation in user interfaces has massive potential in solving diverse problems of interaction. Still, even the slightest piece of motion added into UI requires thoughtful approach analyzing not only advantages but also possible drawbacks. Animation should support the user, that is its main goal in the interface.


Tubik quote UI animation


Recommended reading


Diverse issues of applying animation in UI design have been an object of professionals’ attention for a considerable period. Here is the collection of articles for those who would like to read more on the topic.


Interface Animation. The Force of Motion.


Animated Interactions. Motion on Purpose.


UI Animation. Microinteraction for Macroresult.


UI in Action. 15 Animated Design Concepts of Mobile UI.


How to Use Animation to Improve UX


Functional Animation In UX Design: What Makes a Good Transition?


Experience Design Essentials: Animated Microinteractions In Mobile Apps


The ultimate guide to Web animation

Welcome to see the designs by Tubik Studio on Dribbble and Behance

design4users blog by Tubik

Design4Users Blog. Official Release.

Here in Tubik Studio we have had the opportunity to create a considerable number of design stories, all so different and so unique. It gave us the chance to feel all the benefits and pitfalls of design provided in terms of outsource partnership. To go further and get even closer to final users, to feel all the pains of our clients and all the variety of steps needed for creating an efficient product out of thin air, we have decided to take the next step and launch our own digital products.


Today we are happy to announce the release of our first product called Design4Users. It is a content-driven professional platform fully created by the studio team from the ideation and concept phase, to creating branding, developing content strategy and communication model, designing logic and layout (UX), original interface and navigation (UI), providing full-cycle of front-end development and creating responsive webdesign, careful testing and thoughtful content writing.


D4U design4users blog


Welcome to get a bit more details about the project.


Mission and background


Design4Users is a blog devoted to diverse design issues solving users’ problems. It’s mission is establishing a solid highly informative platform for designers, customers, managers, product creators and marketologists focused on the aspects of user-friendly design trends, process, organization, collaboration, resources and tips.


One more objective of the blog is promoting and inspiring young designers and sharing expertise of well-known masters in the sphere.


Initially, the blog was created as small in-studio platform for sharing useful information on current projects as well as helpful resources, tools, design hacks, inspirational collections etc. Still, growing and active Tubik Blog readers community encouraged us to transform it in the open platform and share our knowledge, practical experience, tips on tools and sources, projects and concepts we find inspiring. And all of them have one thing in common: they are concentrated on design for problem solving, on helping users and making their life brighter, easier, more productive, more profitable and more beautiful.


design4users logo


Description and functionality


The website is organized around several basic categories reflecting different design directions.


design4users blog




Design: the broadest category focused on general design trends and strategies. It also features reviews for design books and tools, sets of quotes, historical retrospective on design trends, recommendations about useful resources and articles, stories about designers and projects, advice on organization and management of design processes and efficient collaboration with clients etc.


Branding: the category considering various issues of design for branding and marketing, creating identity, logo design, copywriting and brand naming, marketing research and content management tips.


UI/UX: the category focused on the comprehensive presentation of design processes via practical case studies and articles about design for digital products like websites and mobile applications. Covers all the variety of topics about user interfaces, user experience, user research, usability testing, interaction design, applying psychology and analytics in design process, organizing effective teamwork for complex design projects.


Product: the category offering articles and reviews on full cycle of product design, development and promotion, tips on creating user-friendly problem-solving products, cases of improving lifestyle, professional processes and achieving business goals for products by means of design.


Print: the category concentrated on all the variety of design directions and techniques for editorials and books, aspects of graphic design, illustration, typography and lettering, small print forms like postcards, invitations, posters etc.


wordpress theme design tubikstudio


All the categories can feature posts marked as original D4U sections.


  • D4U Inspiration: thematic collections of design works, quotes, videos
  • D4U Interview: interviews with people connected to design sphere, inspiring leaders, newcoming stars etc.
  • D4U Review: books and tools reviews
  • D4U Expertise: presentations of recognized experts in design sphere, their biographies, works, tips, videos and publications.
  • D4U Reading List: collections of recommended articles about from various resources published weekly
  • D4U History: posts about prominent cases and works in the sphere of design in historic retrospective.
  • D4U Case Study: practical case studies giving details on creative process for different design projects.


Design and Layout


Design of the website is accomplished with a view to effective presentation of both copy and visual materials that are provided in wide variety. Basic background of the web pages is dark, aiming at creating stylish harmony and balance for featured images in preview sections and contract with the light background for the article body supporting better usability and readability of copy blocks.


Home page features two blocks of articles: the most popular according to the total number of views and recent, showing the chronological feed of posting.


design4users Tubik Studio


The users are provided with the ability to switch to another category immediately from the top menu, footer menu and dynamic menu moving in the process of scrolling and making navigation easy. The articles are supported with tags and recommendations on further reading.


Subscription is fast and simple, enabling users to get the fresh updates immediately after publishing in their inboxes. Also, readers are able to share the content to the variety of social networks right from the article in split seconds.


Welcome to see more details about design for the website in extended Behance presentation




Design4Users is the content project fully created, designed and developed by Tubik Studio. Being a comprehensive team experienced in variety of design directions and knowing all the stones on the path, we have decided to set a platform uniting creators via knowledge, practice and inspiration for the sake of design for users.


Tubik Studio design team




For those who are interested to get more about the website structure and content in more interactive way, welcome to watch Design4USers Video Tour.



If you wish to see details and contact information about Design4Users, welcome to check out the Press Kit.

In the next post, we will provide the case study on design process for the website. Stay tuned and join us via Design4Users!

Welcome to see designs by Tubik Studio on Dribbble and Behance

Welcome to Design4Users

Welcome to connect with Design4Users on Facebook and Twitter

Tubik Studio iOS development

Case Study: SqueezeOutSwitch. Animation in Code.

UI animation has been the subject of hot debates for a long time. Designers work over the sophisticated animations to make interfaces attractive, original and functional while developers often support the idea that slick and complex animation takes more effort in the process of development than necessary.


As you know from our previous posts devoted to the issues of interface animation, here in Tubik we support the position that wisely used animation is the powerful and multi-functional tool enhancing user experience. We checked that on numerous design projects of diverse purposes. Our complex motion design concepts have been used by developers who like challenges and want to present high-level skills in coding.


Broadening our professional horizons, we also started sharing our design concepts on GitHub, to show how design, even quite complex and specific, can be brought to life with code. Today we will look at more detail at SqueezeOut Switch animation of the interface interaction.


button animation tubik


The design concept Switch Control Animation was presented on Dribbble featuring animated switch control that can be used for accepting or declining the changes on any settings screen. The main motion design style the designer aimed at was adding some gum effect when the control is switched on and off. And this sort of design details can become a bit of challenge for developers.


The animation in code representation is made of two parts.


The first part works like that: when user makes a tap on the screen, the circle has to move to the opposite side until it is covered by the baffler. Then animation slightly slows down, the circle changes its appearance, goes up to final point and features bouncing. The baffler also shows the animated pulsing with the circle. The oscillations decay.


The second variant takes place when user tries to move the circle manually, like pressing it and pulls to the needed side and then can release. While the user pulls the circle, it changes its position within acceptable range, up to maximum stretching of the baffler. The baffler stretches only to one side in that case. If the user releases the circle not taking him to the middle of the switcher, it gets back to its initial position and pulses. The baffler will just get back to the initial point. If the user takes the circle further than the middle of the switch, it goes to the opposite side, both the circle and baffler pulsing, and the circle changing its image.


Animation of the circle movement doesn’t create any problems. This is the standard task which can be solved with UIView animation and CASpringAnimation. However, animation of the baffler is more challenging.


In case when animation is done with Core Animation, setting the initial and final path, then the arc performance is unpredictable. In addition, the form of animation can be inappropriate and the problems with color change can raise.


In animation, the change should be done discretely. When should it be done? If you do it in advance, then the good point is when path is at its initial stage, which means it features the straight line in the middle of switch. So, you have to create an array with the set of paths and colors and place it into CAKeyframeAnimation. The approach gives the working outcome, still the code will look messy and illegible. Moreover, the circle will need to be moved manually for synchronization.


In this case we can use CADisplayLink (timer of screen redrawing) and manipulate with presentationLayer (the copy of the layer which is visible on the screen at the moment). In the method launching CADisplayLink, we will change the path for the buffler. The points which form this path depend on the position of the circle in the switcher. The position of the circle is animated with UIView animation. Therefore, animation with UIView will smoothly change the bearings of the circle layer, while we are changing the path of the buffler on the basis of those bearings.


The path for the buffler feature two UIBeziePaths.


UI animation code


The first one goes from the point 1 to the middle of the circle edge at point 3. Control point for this curve is point 2, it proportionally depends on how far the circle moved out. The second line goes from point 3 to point 5 and its control point is point 4. In this way we can get the line of the buffler edge smoother.


The method of forming path for the particular extreme point




The method of animation on tap  



For reaction on pan we added UIPanGestureRecognizer. Here is the method that processes it



Welcome to review the GitHub source code for this animation. New cases are coming soon!

Welcome to see designs by Tubik Studio on Dribbble and Behance

ToonUP design by Tubik Studio

Tubik Products: Feel the Way of Outsource Clients.

Design is always the story of creative process for a particular purpose. However, the story itself can be written in a hundred of different ways and styles. It can be done individually or become the result of effective teamwork. It can be simple or complex. It can be narrow and specific or multipurpose. It can be outsourced or fully accomplished in-house. There are tons of shades for this story and all of them influence the final result that goes to users.


Here in Tubik Studio we have had the lucky opportunity to create a considerable number of design stories, all so different but all so definitely bright. It gave us the opportunity to feel all the benefits and pitfalls of design provided in terms of outsource partnership. To go further and get even closer to final users, to feel all the pains of our clients and all the variety of steps needed for creating an efficient product out of thin air, we have decided to make the next step and launch our own digital products. Extended design practice we have got through the years encouraged us to dive into all the path of product creation, testing, promotion and analysis to obtain that precious knowledge that will enable us to be even more helpful for our clients all over the world.


design studio TUBIK


No doubt, full-scope product design is not the way to start light-headedly. First of all, we had to analyze how design provided in outsorce differs from product design provided in-house. Let’s look over some insights together.


Outsource design


Being a team with a broad portfolio of outsource projects and having studied experience of our clients as well as plenty of successful product companies, we have marked out the following points needing consideration.


In outsource design process you are given a particular design task. That means you are able to concentrate on design tasks only as the strategic decisions are mostly made on the customer’s side. In practice, however, this disclaimer works a bit differently: creating design solutions solving users’ problems and bringing profit to the customers, designers can and often should influence the strategy of the product progress on the market. Anyway, all the final decisions and small or big changes of the product strategy are made by the customers team as they bear the final responsibilities and all the alterations or suggestions should be made in tight collaboration with the side launching the product.


In outsource design you work on the task you are assigned for, you are not a chooser of the strategy and not a decision-maker if this product is needed and if the idea behind it is good or bad. You have to study how to like and love any idea you have to work with because it is the only way to create good result and by the way to earn money. That is not in your scope of work to get into deep layers and tell the client that this idea will not work — your task is to make it work. That is what you are paid for.


In outsource design you need to have good skills of getting dip into the business goals and correspondent wishes of your client. In fact, if you are lucky you get a clear task supported with outlined target audience of the final product, perhaps marketing plan and ideas on client’s stylistic preferences. In other cases, you will get just a general line containing highly blurred task like «I want you to design a social network for drivers» and that is the part of the job to get all the details of how the clients sees it. It can be done by designers, sales and project managers, but whoever the doer of this vital job is, it is the only way to make the process of collaboration on the stage of design smooth and resultative.


—  In outsource design you aren’t always provided with the opportunity to communicate with stakeholders and influence their decisions. You are hired to accomplish a particular scope of works. It has to be mentioned that for many designers it is a benefit as they start work with a particular task in mind and do not need to get involved deeply at predesign or post-design stages. However, there also can be projects at which after launch of the product designers are later given additional tasks on maintenance and alterations of the existing product.


Design Studio Tubik


Product design


— In product design accomplished in-house all the scope of stages from ideization up to sophisticated testing and maintenance is done by one team. This means that designers get more chances of being involved into all the phases of strategical decision-making upon the product which is even more creative and analytical job but at the same time requiring more diverse skills and much higher responsibility.


— Full-scope in-house product design goes much further than actual design tasks. It includes all the creative cycle, with complex of tactic and strategic plans, ideas on commercialization and promotion, budgeting and content marketing, product philosophy and full-scope branding and so on and so forth. It means that the team will need diverse specialists that will establish solid foundation of specific skills strengthening design and bringing effective product into life.


— In product design the creators are the stakeholders. This certainly means deeper involvement of all the participants into creative process and at the same time more responsibilities.


Product design is the domain of higher financial and creative risks. In outsource design, especially when the process is already tuned and clear, the earnings can be more predictable and flexible in budget planning of the company.


— Product design suggests deep concentration on one project and one aim for a long time while outsource projects can be different and support the feeling of refreshment. Should be said,  none of the ways is better or worse, they are just different and sometimes what is one designers’ meat is other designer’s poison according to the individual peculiarities of nature and creative approach.


To sum up, in outsource design you are a vital part of the product creation and support while in product design you are actually in the heart of all the processes being not a part but the whole story. In outsource design you are a sort of hired executive while in product design you are a stakeholder with all the responsibilities of this not-so-easy job.


Broadening the horizons: Tubik upcoming products


Considering all those issues, we have decided to know it first hand: the work was organized in several direction so that our team could obtain as broad experience of full product cycle as possible and it could bring us even closer  to the pains, problems and pitfalls which our clients tackle on their way. We have set the purpose to create products helpful for their target audience and adding some social value as well as giving us comprehensive experience of full path of goal-centered design.


So, the directions in which we are working over the digital products are:

— content

— entertainment

— business

— education.


The first two of the mentioned points are actually represented with the products by Tubik team we are happy to announce. «Content» direction is presented with recently launched website Design4Users and «Entertainment» direction is presented with an application ToonUp which is really close to its release.




Design4Users Tubik Studio


Design4Users is a blog devoted to diverse design issues solving users’ problems. It is organized via the basic categories such as «Branding» «Product» «Print» and «UI/UX» and plenty of more detailed tags in the mentioned domains. This resource was started with the aim to provide designers, customers and all those who are interested in this sphere of human activity with a wide variety of useful and interesting content supported with attractive and functional design. The blog is designed, developed and curated fully by Tubik studio team.


Tubik Studio design team




ToonUp is a brand new alarm application for iPhones designed and developed by Tubik team. At the moment it is being prepared to release and its live version is coming up very soon. In this case, we have set the purpose to combine functionality with entertainment and support the product of everyday use with stylish graphics, which have been recognized our house specialty by great deal of clients, and gamification elements. If you would like to get updates about its release and sweet bonuses from our team, welcome to sign up here or keep up with the news on its Facebook page.


toonup application tubik studio


In our next articles and case studies we will tell you more about the creative process for these products and unveil some considerations on product design features, issues and requirements. Follow the news!

Welcome to see designs by Tubik Studio on Dribbble and Behance

Welcome to Design4Users

wordpress theme design tubik

WordPress Theme Design: Ready-Made vs Custom.

Today there is no point explaining numerous advantages which a website can bring to personal and business development. Websites provide companies, readers and sharers with a great variety of opportunities and niches, from personal presentation and communication to global educational programs and large business partnerhips or charity projects. Every day more and more people are looking for a way to efficiently use the unlimited potential of the world wide web for self and professional growth without spending too much time on its maintenance and studying how to operate with web dashboards or write code.


Understanding this growing need, there are platforms providing needed functionality: they allow people with intermediate or even basic skills of using the web to start their own website or blog quickly and easily. As the issue is debatable today in perspective of design and user experience of the websites created on these platforms, we have decided to add our ideas to this global discussion here in our blog. Naturally we will start with the most popular option which is widely used worldwide and is called WordPress.


wordpress theme design tubikstudio


What is WordPress?


WordPress is a content management system (CMS), at the moment it wins the top position in its niche. Content management systems are web applications created for making and operating (aka managing) different sorts of content via uploading, editing, and publishing posts containing copy, images, audio and video etc. So, this is the multifunctional platform for blogging, both personal and professional, and also creating websites for various businesses or non-profit organizations and movements.


There is a number of content management systems nowadays, all of which have their wide or narrow audience. However, at the moment WordPress presents the market leader opening wide opportunities for setting websites quickly and easily. Let’s look closer what are the benefits attracting people so much.


What are general benefits of WordPress?


To the benefits that have really positive impact on any sort of website set in this CMS we would definitely mention the following:


— WYSIWYG  («what you see is what you get») editor that enables people to work with the system and operate with content without knowledge and skills of coding in HTML or other languages. This means that, for example, professional copywriters or journalists can be involved straight into the process without necessity of additional training. Basic skills of operating with text editors is enough to start publishing. Moreover, it’s a great way to start for those people who can offer their services and goods but are really far from any sort of coding.


— Individual and group operations. One WordPress account presenting a website or blog can be controlled and filled with content by either one admin user or multiple users. That enables efficient teamwork which is especially appreciated for big informative resources.


— SEO-oriented URL formation and copy processing. Content applied in the products created on the basis of CMS can be automatically optimized for search engines that creates higher chances for the content to reach its readers. In addition, in the admin dashboard writers are offered the ability to even work over optimization of all the images uploaded to posts.


— WordPress offers its users detailed documentation and technical support, which makes interaction with the platform much easier.


The rich system of plugins enables to effectively adapt the websites along the requirements of its creators and final readers/users.


The variety of themes (design templates) enables users to select the design which is the most suitable for their aims, target audience needs as well as their own tastes.


Definitely, there are many other benefits, but the outlined ones are among the most popular features creating the feeling of user-friendly and multipurpose resource. Furthermore, today they are added with steadily growing field of design for WordPress themes that have already formed a huge repository of themes and templates for the users worldwide. So, let’s look a bit closer at the design aspect of the story.


front end develoment tubik studio


What is a WordPress theme?


A WordPress theme is a set of design templates that determines the general visual concept of a website as well as the interactive layout of its interface. Basically, it is the designed frame of a website which later will be filled with content. Themes are the way to display your content in attractive and edible manner to the final visitors and readers.


The theme can be chosen from the admin area and there are several ways to apply:

— the theme can be used in its original variant without changes;

— the theme can be slightly modified with the help of plugins or adding alterations to the original code;

— the theme can be massively changed via alterations in the code.


Themes define website layout on different pages (for example home page, post page, about page etc.), design features and elements (color combinations, typography, theme icons, buttons and illustrations etc.) and perhaps some special features (for example, sliders, preview models, menus, footer and header options, widgets etc.).

Summing up, choosing a WordPress theme, users can expect them to contain:

— typefaces and fonts styling

— the general visual design stylistic concept of the website

— color palette that often offers several combinations to choose from

— widgets availability and options for their location

— layouts of the webpages

— stylistic solution for blog or website archives.


There are themes that can be chosen for free and the ones that are paid for. Some of the themes could be defined as universal which means they can be adapted for different sorts and types of content, while others are designed aiming at more specific purposes like e-commerce, personal blogging, business presentation, portfolios, social communication, professional blogging for particular topic etc.


tubik studio landing page design

Vinny’s Bakery — website design concept by Ernest Asanov


In this perspective, the big question worrying many people thinking over the options of dealing with WordPress is the choice of selecting the ready-made theme, making slight alterations or creating totally unique design frame for their content management. Let’s consider this issue a bit deeper.


WordPress Theme: ready-made, ajusted or customly designed?


Actually, the theme choice is an issue of great importance. Visual impression is actually a card of invitation which gives readers of your blog or visitors of your website general imagination about its purpose and utility as well as can engage their interest to learn more. Carefully chosen theme can literally define the success of the business as well as reduce the chances of attracting broad audience.


It does mean that in any case users starting their path of interaction with WordPress CMS have to make a decision standing on the crossroads. Should they use a free theme or a buy a premium one? Should they select a universal theme or specified would be more efficient? Should they alterate the theme anyhow or rely upon the original solutions made by professional designers? This sort of questions seem not really easy. And there is no a single universal answer for all of them, which is why, perhaps, the market of WordPress themes is so comperehensive and dynamic today.


Looking at the options and grounding on the extended practice in webdesign for different purposes here in Tubik Studio, we are certain that choosing the topic or asking professionals to do it for them, prospective users selecting the theme should find the answers for several questions:


— What is the purpose of the website? What is it launched for?

— What is the target audience of the website? What is their motif to use your website? What their problems can you solve? What are their general preferences and psychologic peculiarities?

— What is the color scheme appropriate to your content and to the preferences of your prospective visitors?

— What sort of data should be shown on the home page?

— What sort of previews you find effective?

— What kinds of content are going to be presented?


These and many other questions can seem quite specific, especially if we are talking about the idea that is launched just for communication rather than for having profits, like personal blog, for example. However, any project having even a simple goal can use design means directly to achieve this goal. Design with thought-out interactions brings positive user experience and is a solid foundation for successful use of the CMS whatever it is used for.


Free themes


Free themes can work well, especially when users only start dealing with WordPress. They will definitely get all the benefits of the CMS platform, mentioned above, and perhaps even will be able to select the theme which will correspond to their aims. However, they should be ready that the number of variants will be quite limited and there will be not so many themes designed for specific purposes. Moreover, it will be hard to make your website look original as you will use something available to anyone. Still, for users with very limited skills and no experience of coding it can be a great platform to start getting familiar with the process. Knowledge of coding will make possible to alterate some settings and features in the theme.


However, for users starting websites with clear and particular business or personal goals and time frame of their achievement, this option can be too restricted and moreover too slow in providing result. For them, it is vital to start the website with clear, thought-out and recognizable design which will definitely attract their target audience and engage it to interact with the website content. In this case, more active help of professional designers can set the right route. And it can be accomplished in two ways.


Bought ready-made theme


Firstly, users can select the appropriate theme in the directories presenting them, such as ThemeForest, for instance. There is a big selection of various themes which get available for the buyers only after careful review checking the quality of their design solutions and code accomplishment. You can see the theme preview showing its main features. The themes are created by professionals who know how to deal with user-friendly solutions and think over the options not so obvious for average users but influencing final usability and conversion rates. You can see the creators of the theme and review their portfolio if you wish to ensure that they are professional enough. One more positive point is that the themes are categorized, so having specific goals it is easier for users to select the theme they need. For example, if you create a corporate website you set this filter and the list gets concentrated on what could be appropriate for your particular needs. This is a sort of goal-driven start of the way which makes possible to find the best match.


website design tubik studio

Adventure Agency Website by Valentyn Khenkin


Customly designed theme


Next step which can be also applied in the process of theme selection and its implementation for a user-centered and efficient website is customly designed theme. That means that all the features of the website like colors, layouts of the webpages, transitions and scrolling animation, call-to-action elements, responsive adaptation and many other design aspects will be customly created, tested and coded specifically for the requirements of this particular website and its target audience.


This approach allows website creators to think over the slightest details which will be empowered by general benefits of WordPress CMS. Design will be purposefully concentrated on clear goals and ways of their achievement, providing unique and custom user-friendly solutions on the basis of user research and then user testing. To make the thing even better, designer or design team curating the website can maintain the small alterations on the basis of practical analytics or provide general redesign on the basis of solutions that already proved themselves effective.


wordpress theme design tubikstudio

Customly designed theme created by Tubik Studio for Design4Users


To sum up, every above mentioned approach has its points and peculiarities in the aspects of pricing, adaptability, workflow and maintenance, usability of webdesign and many others. Anyway, we have to emphasize that every mentioned option has its own benefits for its segment of users. There is no one universal variant: each of them is good and appropriate when applied in accordance with corresponding conditions.


If you want to try yourself as a blogger, let’s say, posting short notes about traveling to different cities or visiting interesting events, then trying a free theme can be quite applicable to get familiar with a dashboard and the system in general.


For goal-centered business or personal blogging setting particular aims and timing for them, careful selecting and buying an appropriate ready-made theme can be a more efficient variant which increases the chances of getting more original looks for the website, as paid themes are used not so broadly and can offer more functionality and design templates or features.


For big websites with complex interface or those that require particular originality, creating a custom theme totally adapted to specific requirements and supported by the CMS abilities and benefits can show itself as the best and most resultative option, but can involve bigger investments. Any individual choice of approach should be made on the basis of the particular goals, requirements, target audience and budgeting.


In our next articles we will concentrate more on applying these approaches in practical design perspective. Stay tuned!

Welcome to see designs by Tubik Studio on Dribbble and Behance

tubik studio landing page design

Soft Landing. 10 Design Concepts of Landing Pages.

What makes the journey by air good? Easy take-off, smooth flight, breathtaking view from the air. And soft landing with feeling safe and convenient. These final minutes of getting to your destination can become the icing on the cake, enhancing comfort and excitement of the flight, or vise versa, the dark spot crossing out all the amazement and positive moment if landing is hard and unpleasant, perhaps confusing or painful. Landing really does its job.


In webdesign it works similar. For many users well-thought-out landing page will be the good experience of getting to the right destination and starting a journey around the website from the proper point. In our previous article sharing the details of design for efficient landing pages we mentioned that process of creating landing pages lies on the crossroads of design, marketing, user research, psychology and other spheres dealing with people, their behavior and solving their problems. 


Here we have collected 10 different UI design concepts accomplished by studio designers. They represent different landing page reflecting various business goals, natures of presented offer and visual styles supporting the purpose.


Landing page for the shop selling organic products


Tubik studio landing page design


The aim of the presented landing page is to promote a shop of organic food. It is composed in several blocks presenting the name of the shop, products, highlighting some important aspects of service, call to actions and testimonials. The designer sets the purpose to make it informative but not overloaded, appealing but not aggressive. So, all the visual accents, first of all key images of food selected carefully to immediately transfer the appropriate message to the user, support the basic theme. To make the experience more attractive and engaging, the process of scrolling the page was livened up with animation and the visual elements were selected to support the general theme and provide immediate visual perception of basic idea.


We can also see that in this case the designer chooses quite short and condensed copy blocks which provide users with basic data and give the links to learn more following the call-to-action. At the same time keywords describing the most important benefits like ‘organic’, ‘home-made’, ‘quality’ are marked out visually so that they could be noticed at once. This strategy is wise as users do not need to spend much time reading to learn about the service, but see the opportunity to learn more any time they need. 


Landing Page Animation Tubik Studio

Landing Page Animation by Sergey Valiukh


Landing page for a website providing services for everyday life


landing page design by TUBIK

Here is the landing page concept designed for a website of the agency that presents its services. The variety of provided services is echoed by the variety of colors used in the interface. The designer’s aim was to make it lively, vivid and attractive, creating catchy first impression and supporting positive user experience with engaging design solutions. Dynamic motion accents add much to the general stylistic solution whereas good combination of fonts with balanced contrast of layout elements create the field of good visual perception and enhance readability.


landing page animation Tubik studio

magic.co landing page concept by Ludmila Shevchenko


Landing page for museum exhibitions


Tubik studio UI animation

Tubik Studio | Museu by Ernest Asanov


This example presents a landing page promoting art exhibitions. The idea behind it is to make this sort of promotion aesthetic and unobtrusive for the user as well as highly informative. The balance of minimalism and utility appealing is kept by means of style, color and motion. The minimalistic presentation still is highly informative and successfully uses the studies along eye-tracking for applying the most important layout elements in the zones of the highest usability.


As we mentioned in the article devoted to benefits of dark background in UI, color of background can be not only the effective field of presentation but also the carrier of its own message. Dark colors are usually associated with elegance and mystery. Moreover, black is often associated with elegance, formality, prestige and power. That is, perhaps, one of the reasons why many powerful brands build their visual presentation around black-and-white scheme with dark dominating and light presenting and informing the recepient. Playing out this aspect in interface design can provide additional support to other design solutions and general presentation of the product which we can definitely observed in the presented design concept. Dark background make the images of the exhibits look more deep and stylish while the readability doesn’t suffer being supported with the right choice of fonts.


Landing page for a non-profit charity organization


Tubik studio landing page ui


The provided example shows the design concept of a landing page for a non-profit organization accomplished. It uses considerable copy blocks and supporting visual elements to set the understanding of the club activity. Decision on the amount of copy used on the page should be the aspect of thorough research and testing as it directly and highly influences conversions. However, it doesn’t mean that every landing page should contain minimal number of words. If it presents a famous company product or service or informs about special offers, sometimes short and concentrated copy is enough to encourage users. However, if a new unknown product or service is presented, it is important to provide users with more information persuading them to follow call to action. So, in this case copy becomes a tool of engagement and informing as the service is not concentrated on the product that can become the primary visual accent, but with the activities that should be verbally described.


tubik studio landing page design

Arts, Culture & Education Curation | Landing by Polina


Landing page for a native Mac application


tubikstudio swiftybeaver landing

SwiftyBeaver Landing Page by Ludmila Shevchenko


Here is a landing page for SwiftyBeaver native Mac application whose target audience is developers. As we can see it is designed in minimalistic manner and concentrates users’ attention on short copy about the product’s functionality and CTA enabling to request a free beta access. Although the page provides other important links, they are designed in a way not distracting from the main elements providing conversion. The work on landing page for the product was also an interesting and challenging design task as far as the product doesn’t offer a lot of visual material for user engagement and attraction. Therefore, the main visual design solution was made around the colored accents echoing the design solutions of the application interface layout. 


Landing page for a gym




Here is the landing page of a gym presenting all the basic information necessary for user: general description, provided services, trainers, prices and location. Slight colorful accents and motion effects are used to make the interface more engaging and scrolling more smooth. In this sort of service selection of appropriate motivational images is vital as people associate workouts first of all with attractive and athletic body and positive energy. So, photos applied in design presentation support this particular aim creating clear and obvious perception of the theme and benefits of the service. Bold and strong font applied for headlines adds to both fast readability of key messages and general visual consistency of all the design.


gym landing page concept by Tubik

Gym Landing Page by Dima Panchenko


Landing page for the shop selling travel gear


Travel Gear Landign page by TUBIK


This one features the layout of a landing page for e-commerce. The company presented by it sells gear for extreme sports and active traveling so images were selected to set immediate understanding of the main theme. The page includes general description of the shop, presents ability of transition to the catalog via description of hot offers and also has testimonials part to provide users’ opinion about the service. Good combination of visual elements on the background as well as dynamic photos support the clear setting of the theme and provide the strong associative link to potential buyers enganging them and informing about the nature of the offer.


tubikstudio travel gear landing


Travel Gear Landing Page by Tania Bashkatova


Landing page for a service selling wood products


landing page TUBIK design


Here is a landing page concept for the company offering handcrafted wood products for everyday life. The main design idea was to use wooden textures in some parts of the page to visually maintain wooden atmosphere and create a feeling of naturalness. The dark background helps to emphasize the colorful elements and make the overall color scheme more intense and stylish. Types and fonts were carefully selected and tested in order to strengthen general composition and provide readability for all the copy elements on the page.


TUBIK webdesign landing page

Wood Products Landing Page by Alla Kudin


Landing page for a digital non-profit product


landing page for capitoledge by TUBIK

Capitoledge — Free Screensaver by Vladyslav Taran


The landing presented here has the aim to inform users about a free education service Capitoledge Screensaver which provides the opportunity to use screensaver for studying capitals. Here you can see the upper part of the landing page which features interesting and engaging animation activated by smooth scrolling. Visual presenation is full of air due to light background which also provides easy readability and quick perception of the background map image. 


Landing page for an adventure agency


landing page design TUBIK

Adventure Agency Website by Valentyn Khenkin


Here is the concept design, presenting a landing page for an adventure agency specializing in air-balloon tours. All the information blocks are supported with bright thematic photos while copy blocks move users through the sales funnel stages. Again, light background feels harmonic and naturally adds air to general design presentation.


So, practice shows the diversity of techniques and methods to make a landing page informative and attractive. Nevertheless, to retain users, trendy and pleasantly-looking design should just cover effective functionality and user-friendly solutions which are accomplished according to business goals and user research. Otherwise, beautiful design will work like a hard landing immediately erasing all the positive vibes caught during the flight and that is a fast way to reduce conversion rates which are actually the main purpose of landing pages. Put usability, informative value and functionality first, think over the logic, transitions and intuitive navigation — and visual design will become a great support for smooth and effective landing!


Today’s list is over but studio practice is full of many other interesting examples of design concepts for different purposes and needs of modern users. Don’t miss new presentations in our future posts.

Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubik studio home page design

Home Sweet Home. Strategies of Home Page Design.

Home is usually associated with the place where you feel comfortable, convenient and safe. That is why, perhaps, the saying «Home is where your heart is» has gained its popularity. For many of us, web network has become an integral part of everyday life, both professional and personal, so no wonder the word «home» describing the main page of a website stays much more common and frequently used than all the other versions.


Talking about webdesign, home page in fact is the place which should make the interaction with a website of any complexity convenient and positive. Any designer wants to create it as a place where users can find everything they need easily and quickly. So, this object of design effort is strategically significant as most users dealing with a final web product in vast majority of cases have a chance to interact with a home page, even if its not a place from which they start a jorney around the website.


Earlier, we have already provided our readers with general explanation of home page and its typical features in the issue of UI/UX glossary devoted to web design issues. This time let’s extend the basics with some ideas and strategies important to consider designing home page.



What is a home page?


Home page is the most popular name for the main page of the website. It is called home as it usually provides starting point with many further directions for the user, containing direct links to the most important areas of interaction with a website. In other words, it can be also named initial page or index page. Home page is mostly the start of users’ journey if they are directed to the site by search engines which means that it is the page which is visited by the biggest number of website users.


In addition to essential links to different website parts, home page often contains search field, basic onboarding functionality for personalized sites, different areas of navigations showing users diverse categories of data. It might also contain engaging welcome messages and copy blocks featuring slogan and/or explaining benefits of the website or objects it presents.


More than a decade ago famous expert in usability Jakob Nielsen wrote Top 10 Guidelines for Homepage Usability in which he said: “Homepages are the most valuable real estate in the world. Each year, companies and individuals funnel millions of dollars through a space that’s not even a square foot in size. For good reason. A homepage’s impact on a company’s bottom line is far greater than simple measures of e-commerce revenues: The homepage is your company’s face to the world. Increasingly, potential customers will look at your company’s online presence before doing business with you — regardless of whether they plan to close the actual sale online.” Long time has passed since then but clear and user-friendly home page is still the issue of vital importance for an efficient website.


Home page is actually a basis of good navigation which is usually the core of positive user experience. Messy interface and badly designed layout can become the reason of user confusion and annoyance.

tubik studio homepage design

Event Agency Webpage by Tania Bashkatova


What does a home page usually include?


The aspects of interaction with a website home page should advisably provide the following data:


— the nature/theme of the website: the users need to understand immediately if they deal with a company website, professional blog, e-commerce website, social network, personal blog, educational platform etc.;


branding elements or other stuff supporting the web product identity: home page should be easily recognizable, memorable and identified by users among tons of others. Thoughtfully accomplished branding can be used to serve these goals, at least presented with a logo and corporate color palette. It plays the vital role for commercial and corporate websites which should feature strong connection with a particular brand or company; however, for non-profit or personal websites elements of identity also have a great impact on boosting usability and memorability;


goals and utility of the website: it’s important to let users know what is the purpose of the website and what users’ needs it can satisfy. When users are provided with this sort of data during the first interaction with a website, they are ready to devote their most precious resource — time — to know more;


ability to search around the website content: the search field or button should be easily seen and recognizable as well as located in the area of high visual intensity according to eye-tracking trends;


navigation elements providing the ability to move to different sections and pages starting from the home page: the home page becomes the starting point of the route from which the user should get the ability to move to any essential and meaningful part of the website an also get back home any moment and from any point of journey;


contact information and preferably data about creators or responsibles: the home page is the place where users expect to get provided with the basic information about who creates, maintans and curates the website and how to contact people in charge if there is such a need;


— links to social networks: support of social networks is not only an effective tool of social marketing but also the good way to communicate to users. Social networks are now used by thousands of users on regular basis, so there will be always the ones who are interested to see how the website is positioned in the environment which is common and clear for them as well as contact via usual social network tools instead of looking for the means of communication on the website. Considering and applying this trend can be one more step to positive user experience;


testimonials or information supporting trust to the website: mentioning famous clients or partners as well as the signs of social popularity can be a catchy factor to learn more and further invesigate the website content.


Defined target audience and rigorous user research, made on the earliest stage of interaction and visual design, enable designers to sort out layout elements of the highest priority according to target audience’s needs, expectations and  peculiarities of psychological perception. Preferably, the components of the highest priority should be placed in the pre-scroll area of the home page to make their perception fast.


As home page is actually the front door to the website, definitely it should provide all the strategically vital information about the website which a user should be able to absorb in split seconds. It’s important to remember that not many users tend to spend much time investigating a new website: in most cases there is a couple of minutes to attract their attention and inform about the website while they are scanning the page. If this short time is used wisely to communicate the observers about the theme and benefits they can get, they will be ready to spend more time to learn further and browse the site.


For this reason, it is highly advisable for web designers to learn more about psychological and physiological aspects of user interaction with web products, in particular color psychology and studies about eye scanning trends, for example the investigations by Luke Wroblewski and Nielsen Norman Group. They are deeply helpful for designers seeking to create home pages with high level of usability which directly influences general conversion and bounce rates of websites. Knowing how users tend to scan the web pages, designer can apply the most important elements in the zones of the highest visibility and in this way make the page quickly informative and catching attention of target users or readers.


tubik studio ice ui website

Tubik Studio | Ice by Ernest Asanov


Should all the traffic be directed to home page?


The answer considerably depends on the nature and complexity of the website. The biggest deal to think over is the user attention and its concentration on definite areas of the websites in terms of solving a particular problem or satisfying particular needs.


For simple one-page websites this question is not actual: indeed, they represent only a home page which satisfies one or multiple functions and there is no other place where the traffic could be directed from the outer sources. The same happens if the website is not complex, home page in not overloaded with diverse links and navigation elements, so conversion can be reached right from the home page while other pages play secondary roles. In this case directing all the traffic to the most informative part of the site, which also enables a user to accomplish necessary action and get what they need, is a good idea.


However, for complex websites and platforms, especially if they satisfy multiple needs of broad target audience, this approach can be the step killing profitability and reducing conversion rates. The user can get scared, distracted or even annoyed with the tons of information they have to get through to find what they need, especially if the needs or wishes are focused on a particular narrow goal. Using landing pages in case when you need to concentrate user’s attention on something important, to make it noticeable and easily available can be the efficient way of solving this problem. Landing page is a tool to emphasize one item, to make it quickly found and reduce delays in cases when target user seeks for specific operations, services or items. This is the issue of especially high importance in case of ecommerce websites when unwise design solutions bring to poor user experience and financial losses. If you want to know more about effective use of landing pages, welcome to read about the topic in detail in our previous article.  Anyway, the approach in every case should be based on user research and then thorough user testing.


What are important aspects of efficient home page?


Among the numerous aspects essential for such an essential zone of high functionality as home page, we would define the following aspects as the ones definitely deserving attention:

— clear intuitive navigation and balanced visual hierarchy

— application of different menu types enabling to avoid overloaded page design

— utility of the applied layout elements

— readable copy easy to scan

— length of copy blocks that correspond to target users’ needs and expectations

— usage of language (vocabulary, syntax, modality, keywords etc.) which is understandable and appealing to target audience

— intensity of graphic visual content

— short loading time of the webpage

— thought-out and efficient search

— responsiveness of the webpage when it’s opened on different devices and screens with various resolutions

— effective application of keywords

— good balance of tradition and innovation

— accessibility of the home page from any point of the website

— easy and clear recognizability of the home page in comparison with the other pages of the website

— consistency of visual design solutions

— visible and informative call-to-actions

— defining most important content to get it supported and strengthened with visual design solutions.


Here are some more design concepts for home pages accomplished by Tubik Studio designers.


home page landing tubikstudio

Comics Shop Home Page by Dima Panchenko


tubik studio design

Structure – Architecture Blog by Ernest Asanov


Recommended reading


Here are some more articles we could recommend for those who would like to get deeper into the topic of home page design. Some of them are classics while the others represent the ideas around quite modern and fresh trends, anyway all are useful for those who want to design helpful, usable and attractive home pages :

Top 10 Guidelines for Homepage Usability

6 Features a Prospect Needs to See on your Homepage Design

The Ten Most Violated Homepage Design Guidelines

5 Things to understand before designing Homepage for your start-up website

113 Design Guidelines for Homepage Usability

36 E-commerce Homepage Design Best Practices from the Experts

6 Elements of Outstanding Homepage Design

Home page principles

How eye scanning impacts visual hierarchy in UX design

Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubikstudio animation ui

Food for Thought. 10 Tasty UI Concepts for Eating and Cooking.

Many decades ago famous writer George Bernard Shaw, known for his sharp tongue and sparkling sence of humor, said: “There is no love sincerer than the love of food.” With the course of time nothing actually has changed: food is still among the most important, discussed and loved aspects of everyday life. The sphere of design features it in diverse faces and directions combining traditional visualization with new techniques and approaches.


UI design is no exception. The basic idea behind UI/UX design is to create interfaces solving problems and satisfying users’ wishes. As eating is one of basic human needs, no wonder we can find numerous applications and websites devoted to this theme. We also take active part bringing new ideas and polishing existing solutions in design projects and concepts for websites and mobile apps. As well as with real meals presentation, visual design for digital products of this sort is a real food for thought.


Like with nicely performed meal, well-done attractive UI is able to increase the level of users’ expectations and catch their attention and senses immediately. However, even the most creative delivery of a meal is not able to save the situation if the food itself is low-quality and vapid. The same happens with UI. If designer doesn’t think much about the product itself, its logic, convenience, effective layout, being focused only on beautiful presentation, the risk of creating dead product is incredibly high.


In our previous article devoted to role of icons in UI we mentioned: the best chefs always say that everything put on the plate should be edible. According to the latest trends, we support the same idea when it comes to icons as well as the other elements of layout: everything that is put on the screen should be functional. Therefore, any icon used in the interface should have its meaning and function. Without it, an icon is just a kind of empty stub, making the layout of the screen or web page dirty with the unnecessary elements. This philosophy works well with other interface elements like copy, illustrations, photos, animation, color combinations, typography choices etc.


Here we have collected 10 different UI design concepts accomplished by studio designers. They represent different aspects reflecting topic of food: some of them are devoted to cooking theme, some present the direction of eating out, the others are connected to selling food. The nature of functionality platforms are also different: the concepts feature interfaces of  mobile applications, websites and landing pages. If you are interested to see more details, just follow the links. Let’s review them all. Bon appetit!


Dribbble shot by Sergey Valiukh

GIF for Restaurant Menu by Sergey Valiukh


The first of presented concepts is a mobile application for restaurant visitors. It features animated interaction with the screen presenting basic view of restaurant menu.  The names of categories are presented via effective combination of highly readable copy and clear meaningful icons for quick visual perception. Simple design with animated accents which immitate interaction with physical objects is a good way to bring positive user experience.


App screens by Tubik Studio

GIF for the Resto App  by Sergey Valiukh


Another piece of interaction for the same app shows one more block of its functionality. It’s a simple restaurant app for checking in and receiving feedback from clients and visitors of different restaurants. The main idea was to provide a simple and easy-to-use interface based on animation and color accents. Restaurant profile shows how many visitors were there and how many of them liked it. The whole app enables to vote for several different features of each restaurant such as «cuisine», «drinks», «comfort», «service» etc. Visual support with high-quality photo content featuring food and drinks enhances stylish looks and feeling the theme.


recipe website design Tubik Studio

Cooking Website by Ludmila Shevchenko


Here is the concept of a cooking website where users can find interesting recipes, add their ones and read useful articles devoted to food topic. The piece of interface is iPad version of layout. The designer chooses light background adding air to the screens and providing environment for efficient readability for different blocks of copy. Color markers are used to define the categories of content.


ipad interactions animation

iPad App Interactions by Sergey Valiukh


This one is an iPad application for booking tables in restaurants. To show its functionality and strengthen it with gorgeous food images, the designer chose an experimental bar profile page. It’s a venue where users can order fruit and seafood, and the profile page which contains everything to go with booking a table, sharing and saving this venue. Animation shows the interactions of user flow showing what happens once the «Book» button is tapped.



Vinny’s Bakery by Ernest Asanov


This one a the design concept of a website for a small bakery selling homemade bread. Here you can see the home page presenting the service, providing the links giving more information about the company and the items it offers as well as links to social accounts. The designer was keen to activate different techniques of visual perception via headline, images, background and copy block so that users could get the basic information immediately and got the warm feeling of freshly baked bread. He followed the philosophy of minimalism which is user-friendly, attractive and informative. On the basis of the design solutions it is easy to assume that this is the service positioning itself as a producer of upmarket products which are exclusively hand-made and presumably because of that reason cost higher than average bread in the supermarket. Harmony is the style provided by the webpage: dark background, branding element as a central element of a header, strong and clear headline establishing positive emotional message, visual elements enabling immediate perception of the theme and setting strong visual association with tasty pastry, short text block describing basic benefits of the product and clear visible call to action.


Landing Page Animation Tubik Studio

Landing Page Animation by Sergey Valiukh


The aim of the landing page above is to promote a shop of organic food. It is composed in several blocks presenting the name of the shop, products, highlighting some important aspects of service, call to actions and testimonials. The designer sets the purpose to make it informative but not overloaded, appealing but not aggressive. To make the experience more attractive and engaging, the process of scrolling the page was livened up with animation and the visual elements were selected to support the general theme and provide immediate visual perception of basic idea.


tubikstudio ui design

Tubik Studio | BuonApp by Ernest Asanov


Here is the interface of a social network for those who like cooking and want to communicate and get updated about this topic in fast and easy way. The app enables using all the scope of social functions: sharing recipes, making discussions, chatting, following, uploading images, collecting favorites and so on. Nice and smooth animations supports general stylistic concept and shows interactions within app functionality. As we usually do here in Tubik Studio, the designer followed the idea of keeping the balance of usability and attractive looks of the interface.


ui animation cafe app tubikstudio

Cafe Coupon App by Dima Panchenko


No doubt, good food is the great way to feel the world more positive and that is the key message behind the presented animated interface design. This is the concept of a mobile application for a chain of cafes providing the functionality for saving coupons and discounts and then using them buying tasty stuff. Interface animation is added to make the screen and interactions more lively and engaging and enable easy microinteractions. Icons and illustrations look bright and add positive vibes, even small layout elements like the icon for notifications are reflecting the basic theme and support consistency of general stylistic concept.


tubik studio healthy food animation

Healthy Food App by Ernest Asanov


Here you can see the screens of the mobile app organized around the idea of healthy lifestyle and providing recipes and tips on healthy food. Engaging graphic elements and correspondent color solutions are used to set the theme as well as enable fast visual perception of information which is supported with unobtrusive motion design accents. Animation is also used to show various interactions with a product. Together all those features support user-friendly, attractive and informative interface design.


tubik studio application recipes and cooking

GIF Animation for Recipes and Cooking by Sergey Valiukh


This is a design concept for the recipe application. With it, users can add recipes to their collections or find the ones online, categorize and organize their recipe books and categories, form menus and shopping plans. So, here you can see some interactions livened with motion design. They feature the process when the user is choosing the item from the list of categories and then from the list of particular recipes in one category. The implementation of the concept will be soon available free at GitHub.


So, practice shows the diversity of techniques and methods to make an app or website tasty and attractive. Nevertheless, to retain users, trendy and pleasantly-looking design should just cover effective functionality and user-friendly solutions. Otherwise, beautiful design will work like a cover without a sweet inside and that is the fastest way to lose the users. Put usability and functionality first, think over the logic, transitions and intuitive navigation — and visual design will become a great icing on the cake!


Today’s list is over but studio practice is full of many other interesting examples of design concepts for different purposes and needs of modern users. Don’t miss new presentations in our future posts.

Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubik studio graphic design illustration

Tubik Monthly Review. June.

Hot summer days are full of bright impressions, various design projects, creative brainstorms and productive teamwork. Starting a new month, let’s remember what was done in June.


Our Dribbble page got new shots presenting various design concepts: graphic design, mobile interfaces, landing pages, animations were posted by studio designers.  Let’s look through the June shots. If you are interested to see all the details  full-size, just follow the links.



Vinny’s Bakery by Ernest Asanov


icon pack tubik studio

Bright Icon Pack by Ludmila Shevchenko


tubik studio landing page design

Landing Page. Design Issues by Marina Yalanska


character illustration tubik studio

Indian Dreamcatcher by Arthur Avakyan


travel app tutorial tubik studio

Travel App Tutorial by Denys Boldyriev


3d animation tubik studio

BeBright App 3d Animation by Kirill


book swap app tubik studio

Book Swap App by Ludmila Shevchenko


web design tubik studio

Web Design Glossary by Marina Yalanska


tubik studio healthy food animation

Healthy Food App by Ernest Asanov


gym landing page concept by Tubik

Gym Landing Page by Dima Panchenko


tubik studio illustration graphic design

Muscles Magazine by Denys Boldyriev


tubikstudio travel gear landing

Travel Gear Landing Page by Tania Bashkatova


Surely, we took a chance of publishing some articles here in Tubik Blog about actual design issues. In case you missed any of them, look through the list of topics discussed in June:

  • UI/UX Glossary. Web Design Issues.  New set of UI/UX design glossary focused on basic terms used in webdesign sphere. Here you will find the explanations and examples of webdesign as a sphere of human activity, responsive design, home page, landing page, footer and header.
  • ITEM 2016. Conference Connecting Experts. The review of ITEM-2016, big IT conference held in Dnipro, Ukraine, which became a bright start of our summer. Great speakers and guests from different countries, wide range of topics and many bright moments of professional communication.
  • Design Is a Job. 30 Honest Quotes by Mike Monteiro. Fresh set of quotes about design issues. This time it is based on useful and helpful book «Design Is a Job» by Mike Monteiro, the co-founder of Mule Design who is deeply and sharply honest about not only the benefits but also pitfalls of design process.
  • FAQ Design Platform. Human-Centered vs User-Centered. Are the Terms Different? The issue of FAQ Design Platform concentrated on slight nuances in definitions of human-centered and user-centered design with examples by studio designers.
  • Business Terms in Design for E-Commerce. Sales Basics. When in Rome, do as the Romans do. When in business, know what the business people talk about. First set of key business terms for designers who work for e-commerce: conversion, sales funnel, sales channels, niche, 4P etc.
  • UI in Action. 15 Animated Design Concepts of Mobile UI. The diverse set of design concepts providing practices by studio designers in interface animation. Motion design ideas for various mobile applications, supporting layouts from slightest motion accents up to core interactions.
  • Short but Vital. Key Abbreviations in Design for Business. The article continues to set the bridge between business and design. This time we consider popular abbreviations such as MVP, USP, B2B, B2C, C2C and their influence on design solutions in perspective of UI, UX and branding.


tubik blog article


As usual, we were keen to actively share our knowledge and experience answering questions about various design topics on Quora. Here are the most popular ones in June:

What blogs can help me become well versed in UI, UX and usability standards?

— What is a home page?

What is a landing page?

— What’s the difference between human-centered design and user-centered design?


Tubik studio on Quora


Design events were also a bright part of the month. In June the team of studio managers attended the conference ITEM-2016 and designers attended Shuba meetup.


ITEM conference IT Tubik managers


Tubik studio designers


June moments of work, rest and creative search were traditionally shared with our followers on studio Instagram page.


tubik studio design office


tubik studio designer ecommerce


Definitely, we didn’t miss the chance to share our ideas and experience via Medium and kept everyone updated with studio news via Twitter, Tumblr and Flipboard.


Welcome to join us wherever it’s convenient for you. Positive summer vibes and bright inspiration to everyon. Let’s meet a new month of projects, ideas, meetings, fresh design concepts and wise tips from experts. Stay tuned!

Welcome to see the designs by Tubik Studio on Dribbble and Behance