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ruby on rails web development

Ruby on Rails Development: Benefits and Pitfalls.

Any driver in the world knows: it doesn’t matter how powerful, innovative and high-tech is your vehicle if you have no chance to try it on the good road. This small everyday situation easily shows that lots of things, concepts and activities are deeply interconnected and mutually influence each other. In digital design and development it works the same way: there’s a huge lot of factors having an impact on final result. Bad design will spoil well-written code as well as badly developed code can bury the most sophisticated design solutions. Every side plays its big role in the final outcome which should present a user-friendly product.

 

Earlier we have already given closer insights into the definition, processes and tools for web development. Today’s post is going to continue the theme presenting considerations on a particular tool for web development Ruby on Rails and reviewing its benefits as well as possible pitfalls that need to be taken into account.

 

Brief background

 

Let’s start with a tiny bit of history. Ruby is dynamic, object-oriented, open source programming language with a focus on simplicity and productivity, created by Yukihiro “Matz” Matsumoto and first released in 1990s. It powers famous websites such as original version of Twitter, Hulu, Living Social, Basecamp etc. Many companies use Ruby in some capacity: BBW, Cisco, CNET, IBM, JP Morgan, NASA, and Yahoo. Moreover, Ruby has framework which supports high level of flexibility for developer in the process of creating code for particular aims.

 

“Ruby is named after the precious gemstone; it’s not an abbreviation of anything. When I started the language project, I was joking with a friend that the project must be code-named after a gemstone’s name (àla Perl). So my friend came up with «ruby». It’s a short name for a beautiful and highly valued stone. So I picked up that name, and it eventually became the official name of the language.” said Yukihiro «Matz» Matsumoto, the creator of Ruby, in his interview about the roots of the programming language.

 

Ruby on Rails is an open-source web application framework for the Ruby programming language optimized for programmers’ sustainable productivity. David Heinemeier Hansson extracted Ruby on Rails from his work on the project management tool Basecamp at the web application company also called Basecamp. Hansson first released Rails as open source in July 2004. Major brands like Amazon and eBay even have Rails projects.

 

“Rails (Ruby on Rails) was extracted from my work on Basecamp—a project collaboration tool from 37signals. So it was motivated by needs, not predictions. And I believe that’s a big part of why we’re currently enjoying such success. I didn’t try to imagine what some programmers might need for a fantasy job. I just built what I needed to get my work done with a smile.” says another interviewee David Heinemeier Hansson, the creator of Ruby on Rails.

 

ruby on rails web development article

 

What is Ruby on Rails?

 

Ruby on Rails often just called “Rails” is a development tool to give web developers libraries providing structure for all the code they write. Actually, it is a server-side web app framework that extends the Ruby programming language. Ruby presents the operating language for Rails the same way as PHP does for Symfony and Zend or Java does for Struts. Rails combines Ruby programming language with HTML, CSS, and JavaScript to create a web app. This framework uses Ruby to dynamically assemble HTML, CSS, and JavaScript files. Rails helps developers to build websites and web apps abstracting and simplifying common repetitive tasks.

 

Rails apps operate upon a model–view–controller (MVC) pattern. Many other web frameworks use this pattern, such as AngularJS (JavaScript), Django (Python) and CakePHP (PHP).This means that the apps are divided into three parts: models, views and controllers. These components have the following roles:

 

Models. They are used to represent forms of data used by the app and contain the logic to manipulate and retrieve that data. In Rails, a model is represented as a class. These forms of data are not low-level like strings or arrays.

 

Views. They are the templates (typically formed of a mix HTML and Ruby code). Views are used to build up the data that users of web app see in their browsers or through other clients. They can be rendered as HTML for web browsers, XML, RSS or other formats.

 

Controllers. Controllers provide the logic that binds together models (their associated data) and views. They process input, call methods and deliver data to the views. In Rails, controllers contain methods known as actions that, generally, represent each action relevant to the controller, such as “show”, “delete”, “view”, etc. The framework can be used with various operating systems such as Windows, Mac OS X and Linux; various databases such as SQLite, MySQL, PostgreSQL and others; various web servers such as Apache, Nginx, etc.

 

Talking about operations via the platform, developers usually mention several core principles. Among the main ones, convention over configuration (CoC) should be mentioned. It means that developers don’t have to spend a lot of time configuring files in order to get setup, Rails comes with a set of conventions which help speed up development.

 

Another important principle of software development in Rails is don’t repeat yourself (DRY). It encourages developers not to make duplications in their code and isolate functionality in small functions or files. The principle helps to make code modular, easier to understand, read and debug. When code is duplicated, the outcome becomes more complex, making it more difficult to maintain and more vulnerable to bugs.

 

Ruby on Rails uses Representational State Transfer (REST) architecture that rests around the relations between the client and the server. The architecture helps to create logic around the app and code that developers find highly intuitive and functional.

 

Another key feature is RubyGems, a package manager that makes it easy to create and share software libraries (“gems”) extending Ruby. RubyGems provides reliable and simple system to install “gems”. Anyone can upload them to the central RubyGems website, making the “gem” immediately available for installation by others. The RubyGems website is where developers obtain the most recent version of Rails.

 

ruby on rails web development

 

Benefits and drawbacks of Rails

 

As well as any tool or software, Ruby on Rails has its strong sides and pitfalls that need to be considered. Let’s briefly review both aspects on the basis of various feedback from developers.

 

Benefits for developers on Ruby on Rails

 

Large Community. Generally, Rails is more than development tool, it is also large community. The members share their works, often use the same tools, and support each other. The informal community provides diversity of jobs, recruiters, meetups, conferences, examples of businesses building websites with Rails, and clients funding startups. It is no surprise that Rails is popular on social coding resource Github. This aspect is particularly helpful for beginners.

 

Variety of gems. “Gem” is the software package that contains a package Ruby app or library. Commonly it is used to extend or modify functionality in Ruby apps. Some “gems” provide command line utilities to help automate tasks and speed up developer`s work. They are all publicly available at RubyGems.

 

Cost-effective. The process of building functionality with Rails is fast because it has the collection of open source code available within the community and set of conventions. Ruby on Rails also runs on a free operating system and works with mostly free databases and web servers. These features provide less number of working hours, quick development process and low overall cost.

 

Code Quality. Rails uses Ruby programming language whose code has a high level of readability. This aspect increases productivity with the lower need to write out separate documentation or comments, making it easier for other developers to pick up existing projects.

 

Tester’s perspective. Rails has been developed with a focus on testing and has good built-in testing frameworks.

 

Diversity of tools. Rails provides fantastic variety of tools that help developers to deliver more features in less time. For example, it has a standard structure for different web apps in which all the common patterns are are available for programmers.

 

Flexibility. It is one of the biggest pros of using Ruby on Rails. For example, Rails interacts perfectly with technologies and frameworks like AngularJS. This factor offers developers opportunity to separate layers of the app and use multiple technologies.

 

web development ruby on rails

 

Potential Ruby on Rails problems and limitations

 

Performance. Some developers complain that Rails apps are not as fast as Java or C. The statement is generally true, but for the majority of apps it is fast enough. Rails web app may become a little slow and bloated when it is large although a high-skilled programmer has the means to tune the performance up whenever it is necessary. There is also the option of running the app under JRuby, so it will show the same performance characteristics as Java.

 

Hosting Issues. Not all website hosts can support Rails. The main reason is that Rails can be more resource intensive than PHP, a fact which deters some providers. Alternatively, there is a number of hosts (Virtual Private Servers) such as Amazon EC2, EngineYard, Linode or Rackspace, which can satisfy Rails developers’ needs.

 

Popularity. The number of Rails developers is growing year by year as more people switch to it from other programming languages. Yet, Rails is still not as popular as Java and PHP. Probably, one of the reasons for this is that the language is relatively difficult to learn especially compared to PHP. However, one of the main differences between the Rails and others in this aspect is the big amount of open source code (“gems”) which is publicly available. “Gems” are helpful for beginners because they appreciably simplify the process of web development.

 

Lack of documentation. It can be hard to find good documentation for the less popular “gems” and for libraries which make heavy use of mixins. Developers often end up finding the test suite playing the role of documentation and they have to rely on it to understand behavior of the written code. This aspect isn’t bad in its essence, as the test suite should be the most up-to-date representation of the system; however, it can still be frustrating having to dive into code, when sometimes written documentation would have been much quicker.

 

web development

 

Let’s draw up the balance. Rails is a huge web app framework with a great number of built-in features. It can be used to create either small or large apps, but it tends to use more memory and resources than the other frameworks and performance can be a bit lower. In the majority of cases, Rails apps will be composed of many tens of files and have tight structure of models, views and controllers. Anyway, nowadays the framework is popular because it is powerful, standardized, reasonable and well-established.


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Web of Life. Creative Web Design Concepts.

Nowadays, World Wide Web could definitely be named the web of life. It connects people from all around the world whatever their aims and wishes are about. Personal and professional communication, ordering and delivery of goods and services, education and mentoring, searching for new information, advertising, watching films, tracking everyday stuff and accounting finances, and so on, and so forth—seems, there’s no sphere to which the Internet wouldn’t add its own two cents. No doubt, there are both advantages and disadvantages brought by technology and new ways of broader and faster communication of all kinds. Still, today we are going to focus more on the variety of perspectives for positive influence of the web on people’s lives of global society.

 

In the design glossary issue devoted to key terms of web design we mentioned that as a domain of human activity it lies on the crossroads of many sciences and practices. Among them the following should be mentioned:

  • drawing and composition
  • painting and coloristics
  • logic and schematism
  • analysis and statistics
  • visual arts
  • programming
  • user research
  • psychology
  • copywriting
  • branding and marketing etc.

 

Covering diverse aspects of a website functionality and appearance, some designers work in teams every member of which specializes in a particular sphere while the others can work out different of the mentioned aspects individually. Anyway, in vast majority of cases web design is the sphere of digital products which have to be functional and user-centered. As famous American designer Charles Eames said “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose” and his words totally reflect the idea of modern web design.

 

Working over a website, designers have to concentrate on such aspects as:

usability (the website is convenient, clear, logical and easy to use)

utility (the website provides useful content and solves users’ problems)

accessibility (the website is convenient for different categories of users)

desirability (the website is attractive and problem-solving, it retains users and creates positive experience which they are ready to repeat).

 

Here in Tubik Studio we have felt all the power of web, both from the perspective of professional growth and positive user experience. If you take a virtual trip around Tubik Blog, you’ll see the case studies and articles devoted to the theme of creating websites solving users’ problems, providing natural and effective flow of human-computer interaction and positive experience. Being a team knowing the inside-out of web design and development, today we are going to continue the topic with the collection of practical design concepts presenting design solutions for the variety of websites with different objectives, target audience and visual style. Here you’ll find the concepts for particular web pages, animated web interactions, ideas for landing and home page design and the like. So, let’s get started!

 

Website on travel destinations in Iceland

 

tubik studio ice ui website

Presented concept features the set of interactions with a website devoted to the theme of traveling around Iceland. Working over the color palette, the designer chose the light background featuring the theme of Iceland and a contrast bold headline. Images are used in the scheme one-per-page so that they could support the theme but not overloading the page or distracting the user. Thorough attention was paid to typography and composition as key sides of user-friendly minimalism enhancing usability, navigability and visual harmony transferring the spirit of the presented place. Navigation features the right side menu with titles placed vertically still easily readable due to the choice of font, the rest of the navigation links are hidden in extended menu behind the hamburger button. Animation shows transitions between pages to give the feeling of general design consistency.

 

Design concept for online magazine

 

online magazine design tubik studio

 

The design concept of an online magazine features the page of a particular article presenting a famous person so an image showing the personality becomes the center of composition still doesn’t take too much attention from the text as the bearer of information. All the design is concentrated on user-friendly solutions around readability and stylish non-distracting looks as well. So, the concept is based around clear visual hierarchy applied in general layout of elements and also copy blocks. As for navigation, the page features the header including the title of the website as a central element of the top part composition, two active links to basic categories of publications, link to live mode and search field marked with a magnifier icon.

 

Web design for architecture blog

 

tubik studio design

 

Another concept full of light and air for readable text and stylish visuals. Animated interactions demonstrate the consistency of the flow while scrolling the page with the smooth move of visuals elements, headlines and copy blocks, imitating movement of physical objects while pulling. The presented design of a website has a fixed header which doesn’t hide while the page is scrolled. However, it follows minimalist principles featuring brand name lettering as a center of composition, magnifier icon marking search functionality and hamburger button hiding links to navigation areas.

 

Corporate website for an architectural company

 

website design UI

 

This concept is also devoted to the theme of architecture, still it has different objectives and core target audience: it is the corporate website for a company presenting the variety and potential of its services. The general performance of the webpages is following minimalist and functional approach. The layout is accomplished on the basis of priorities in presenting this particular business field. Taking into account that the nature of the company activity is deeply visual especially in terms of presentation to new clients, the designer selected the background and fonts that have to leave the immediate impression of style and sophistication. The key words brought out in capital letters become the integral part of stylistic concept being also informative and quickly setting the company ideas and approach to work. The visual effects are supported with smooth animation.

 

Landing page for the website of seafood recipes

 

landing page UI design tubik studio

 

This example presents a landing page for a website collecting recipes of meals with seafood from all over the world. As well as in the previous case, dark background is chosen to make the images of meals look even more delicious and also create stylish appearance for general visual presentation of the layout. The landing quickly provides general understanding of the website purpose and content featuring different sections that could be interesting for users.

 

website UI design

 

Website on Swedish ski resorts

 

tubik studio web UI design

 

Obviously, traveling is the great way to get inspired and we really believe it’s true. This concepts adds one more example on this theme. Here is the set of animated interactions for a website Slopes presenting Swedish ski resorts and enabling users to get full scope of information about them. Home page features the video background immediately setting the theme, and color palette based on strong contrast and concise color combinations also visually supports the idea of active winter holidays. The basic points are shown in header for quick availability while all the other variety of content categories is hidden behind the hamburger button to support minimalist design approach.

 

Web interface for design blog

 

design4users blog

 

This case shows the web interface for Design4Users, a content project created, designed and developed by Tubik Studio team. Design of the webpages is accomplished with a view to effective presentation of both copy and visual materials featured in wide variety.

 

webdesign tubik studio

design blog web UI

 

Web design for an online magazine about traveling

 

tubik studio web design

 

Here’s the design concept for a website which presents the online magazine «The Big Landscape». Its target audience is primarily people keen on traveling and learning more about the world. The interface is minimalist following the principles of clear visual hierarchy, good readability, intuitive navigation and aesthetic pleasure from visual perception.

 

Website for a design studio

 

tubikstudio ui animation website design

 

It is a promotional webpage of the particular product by design studio. Its purpose is to present the design object via descriptions and visual details providing users with the link to this item in online shop. Thus, this page, which is actually the part of a sales funnel for the e-commerce website, is in charge of attracting users and informing them about the product. Minimalist design full of air makes visual accents noticeable and engaging while general layout presents the actual direction of company services. Broader aim was to transfer the atmosphere and spirit of the brand by means of design solutions.

 

Web platform for an encyclopedia

 

tubik studio web ui design

 

This case realized the idea of web encyclopedia devoted to the theme of birds-of-paradise. The designer concentrated on main aspects of usability and utility of such a resource for readers and at the same time set the goal to make it attractive and giving clear message of the site features with general stylistic concept. Animated transitions make  scrolling interactions engaging and add style to general performance.

 

Web design for photography workshops service

 

website design for photographers

 

Here is the landing page for a company organizing photo tours and workshops for photographers. Functional and stylish minimalism is the basic approach behind this web interface, visual elements inform users and provide quick harmonic perception of the nature of the services while animation is provided to show the transitions between content blocks.

 

Landing page for coffee delivery service

 

web design UI tubik studio

 

It’s not a secret that drinking coffee is the daily habit, sometimes even obsession, for many people, and different services speeding up the process of getting a cup “on the go” are getting more and more popular. This example shows you a design concept of a landing page which presents an experimental service «Coffee Wings» providing coffee delivery by drones. Landing was created in the manner combining traditional visual elements setting positive associations with coffee and images of innovative technologies involved to this user-friendly service. Copy blocks are not overloaded so that visitors could get the idea and benefits of the service quickly and clearly and obtain more information, if they want, following the calls to action.

 

Design concepts for 404 page

 

web page illustration

 

There are tons of design solutions for 404 webpage, which is strategically important for any website, and still this design object is always actual. This sample shows web design accomplished with some artistic approach featuring the original illustration of the penguin directing everyone back from the Pole where nothing can be found.

 

tubik studio web design

 

Another concepts shows different stylistic approach and features a page 404 for e-commerce website. It is based on harmonic interconnection of the background and actual layout elements such as header, CTA button and copy.

 

Today’s list is over but studio practice is full of many other interesting examples of design concepts for different purposes and needs of modern users. Don’t miss new presentations in our future posts.


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web development job insights

Close Insight into Web Developer’s Craft

Being a web developer is not just writing code. It is literally breathing life into a website. It is making help, beauty, information and communication available for thousands and millions of people around the world. It is allowing stunning, stylish and user-friendly designs get live and do their best job. It is spending hours in the complicated and mysterious word of characters and signs enriching personal and professional progress. That is making wonders right from your desk and your computer.

 

Who are web developers and what do they do? One of our previous articles here in Tubik Blog has already unveiled a bit of basics on their job, let’s go further today. A lot of people conceivably count that web developers just provide technical side of building websites, but the job goes far beyond this simple definition. Professionals of this sphere are also required to analyze user’s needs to ensure that proper content, graphics and underlying structure are created and maintained to meet the goals of both users and website owners.

 

web developer tubik studio

 

What are web developer’s responsibilities?

 

Generally, all web developers can be divided into three groups. The first group focuses solely on the underlying software and databases (back-end development), while the second one works on the interface and visual design (front-end development). There’s also the third group whose representatives combine both directions (full-stack development).

 

Daily responsibilities include:

 

  • coding in one or more programming or scripting languages, such as PHP, Java, Ruby or JavaScript;
  • debugging, refactoring and optimizing existing code;
  • fixing bugs in existing projects;
  • testing new features thoroughly to ensure they perform the correct task in all cases;
  • testing performance of created web application or website;
  • building and testing Application Program Interfaces (APIs) for applications to exchange data;
  • converting written, graphic, audio and video components to compatible web formats;
  • participation in creating UX (logic and transitions) and UI (visual design performance) design in tight collaboration with designers at pre-development stages;
  • building and maintaining databases;
  • deciding on the best tools, technologies, languages and frameworks for the project;
  • planning and prototyping new applications or websites;
  • staying up to date with new trends and advancements in web development;
  • informing designers, developers and project staff for progress updates;
  • gathering requirements and wishes from clients and users.

 

The list can be continued longer and longer and amaze users and customers by its diversity.

 

programming languages fron-end

 

What should a web developer know?

 

A web developer (particularly, front-end developer) should know how to activate web content via code in a user-friendly way. This task provides a challenging aspect to website development and maintenance. The website should not be too simple for advanced users, nor should it be so intricate that the beginner is easily lost in the surfing process. This is the point on which UX/UI designers and developers are advised to support each other uniting their effort and professional knowledge and skills. Effective collaboration of these sides usually results in user-friendly efficient web product in which design finds sophisticated ways to support usability and harmony of logical and visual presentation while development sets the elegant methods to activate and maintain those solutions in live websites.

 

Hyper-Text Markup Language (HTML), JavaScript (JS) and Cascading Style Sheets (CSS) are the foundation of front-end development. HTML is the main language used to build and display a website or web application. JS provides user interfaces and enhances interactivity of a website. CSS is used for the look and design of the website in spreadsheets written in HTML. These languages are essential of building website front-end.

 

Here are some examples of client-side programming languages:

 

-HTML
-XHTML
-CSS
-JavaScript
-Flash
-Microsoft Silverlight

 

A back-end developer builds and maintains the technology that connects user-facing side of the website to its server side. The back end of a website consists of a server, an application, and a database. In an effort to make the server, application, and database communicate with each other, back-end developers use server-side languages like PHP, Java, Ruby, .NET and others to build an application, and tools like MySQL, Oracle, and SQL Server to find, save, remove or change data and send it back to the user in client-side code.

 

Back-end developers use these languages and tools to create or contribute to web applications with clean, portable, readable code. However, before writing the code, they need to collaborate with clients to understand their particular needs and wishes, then translate those into technical requirements and come up with the most efficient solution for architecting the technology.

 

Here are some examples of server-side programming languages:

-PHP
-C++
-C
-C#
-Java
-Python
-Ruby
-Erlang

 

And these are some examples of widely used tools:

-MySQL
-PostgreSQL
-MongoDB
-Microsoft SQL Server
-Oracle
-Sybase
-SAP HANA
-IBM DB2

 

web development

 

What skills are advantageous for web developers?

 

On the basis of everyday routine here in Tubik Studio, it’s easy to state that web developers have to display comprehensive diversity of technical knowledge in the spheres such as client-side languages and development, server-side languages and development, web application frameworks and relational database management systems (RDBMS), as well as experience of dealing with version control systems and understanding of the architecture of web applications, web security and encryption.

 

Let’s look closer at skills and qualities that could be beneficial for people choosing web development as their professional sphere.

 

Good communication skills

Developers should be ready to various types of communication, depending on every particular case and deciding on the most effective one:

  • Face-to-face;
  • Phone;
  • Email;
  • Online chat;
  • Social networks;
  • A variety of instant messaging apps.

 

As a web developer, even one who works remotely, they need to be able to communicate confidently and effectively with clients, users, superiors, colleagues and perhaps other developers from outsource companies.

 

Flexibility and Adaptability

Websites and back-end requirements may change over time. Clients can be inconsistent by various reasons, alter considerations or critical details, perhaps as their businesses change. It is important to be flexible and adaptable, while also setting boundaries so that the scope on the project doesn’t creep too far. It means:

 

— Having to learn new languages, frameworks, skills, etc.

— Being ready to take on extra responsibilities

— Dealing with the situations when a project you are working on is cancelled

— Adapting to the changes in your working hours

— Ability to work independently and in mixed teams

— Staying up-to-date with new tools, methods of coding, etc.

 

Priorities setting

It is an important part of any web developer’s job. Developers may not be responsible for the overall web project, but will still find themselves having to prioritize tasks and deal with other participants of the process who also have their own deadlines and parameters to keep.

 

Logical approach to problem solving

One of the hardest parts about being a web developer is addressing challenges. Before making decisions, research and thorough analysis are needed for finding out what is the problem and its roots.

 

Attention to detail

It will become a key to the kingdom for those who want to program because in huge number of cases code is long and complicated. Lack of attention and healthy pedantry has direct influence on the level of productivity as well as speed and quality of web product performance.

 

front end develoment tubik studio

 

What is a career perspective?

 

Web developers in companies or tech organizations usually start their careers as junior or entry-level developers before becoming senior or mid-level developers after around couple years or even faster, depending on abilities to learn and speed of skills practicing. Comparing to freelance projects, job in organizations often means getting involved into creating complex and serious digital products, meeting more clients, leading client meetings and working on large and longer-term projects. Senior developers might also manage junior developers.

 

After reaching advanced professional level, the next position is lead developer, technical lead or head of development. Generally, these promotions involve managing a team of web developers and contributing to the organization’s technical strategy and goals. It also means the amount of actual coding work will decrease. The next step can be a senior or even board-level position, for example Chief Technical Officer (CTO) or Technology Vice President.

 

The Bottom Line

 

When you open a web-browser, chose website and load it, the site, designed and developed properly and thoughtfully, will load instantly opening the variety of operations to your disposal. It sometimes knocks you down with its awesome layout, well-constructed pages, useful information and impressive visuals. Who is responsible for this positive experience? Sure, it is the team of designers, creating idea, logic and visual performance, content creators, planning and writing appropriate filling for the webpages, and web developers who seem to be a sort of magicians able to enliven all the stuff and bring it to the user quickly and efficiently. Web development has many ways for professional growth and self-fulfillment, and all of these directions are complicated but professionally rewarding.


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copywriting tips

Tips by Famous Writers for Good Copy Content

Creating high-quality content for the digital product is the issue of the same importance as thought-out design and careful bugless development. Copy is what makes design even more powerful breathing deeper life and sense into the webpage or app screen. Copy is information. And information, as it is known well, is the tool of incredible diversity and the key to many doors.

 

William G. Pollard once wrote: «Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.» Working with copy content for digital products, writers get even closer to the issue, as the texts they usually write are aimed at supporting the goals set behind a particular product, mostly solving problems or improving lives. Good copy strengthens design significantly, poor copy is able to kill great design solutions and hours spent creating code for the app of website.

 

One of our previous articles here in Tubik Blog was devoted to the topic of copywriting for UI. Today we would like to continue this theme with the set of practical and useful tips on writing from famous and recognized authors. They performed successfully in different genres of literature, mostly fiction, still many tips they give generally about organization of writing process, creative approaches and self-critique are applicable and useful for copy content of all kinds. Let’s review the first set and chalk them up for creating high-quality and user-friendly copy.

 

copywriting for digital products

 

You can’t wait for inspiration. You have to go after it with a club. (Jack London)

 

In one of our articles with tips for designers we have already unveiled this aspect of creative job, and the ideas which were offered are also fair for writers, especially those, who are working within particular tasks and products rather than in free creative flow. Creative people often say that they cannot work without necessary inspiration: they are just waiting for the muse which will help them to find the best solution. Like it or hate it, but muse which doesn’t arrive on time is not the reasonable explanation of broken deadlines or inappropriate result. Therefore, if you want to have the serious name and get respected by the clients, if you set the goal to have constant flow of projects and earn more and more, find the ways to call your muse when you need it, not waiting when it wants to come. By the way, the process of research and writing drafts is one of great ways. Appetite comes with eating, muse comes with working.

 

Write drunk, edit sober. (Ernest Hemingway)

 

That is another absolute truth for writers of any kind. Certainly, drunk is not meant literally here, still any writer knows that feeling of being a bit besotted by the idea under writing. When you caught the necessary state and vibe, you often see and feel the whole piece of writing in your mind and will wish not to stop until the last line is dropped on paper or screen. That’s the stage of pure creativity and it would be a big mistake to interrupt it: don’t hesitate, get dip into the process and write until the last full stop is reached. Still never ever show the result to the public: always take time to review and edit with sober and concentrated mind. This will let you see the small mistakes, misprints, duplication, poorly structured sentences and phrases. This will enable you to provide your reader with high-quality well-structured copy, which is the highest form of respect. So, in other words, write with hot heart, but edit with cold head.

 

The first draft of everything is shit. (Ernest Hemingway)

 

One more rule by Hemingway clearly echoes the previous tip. Always take the draft as just a draft. Any piece of writing needs revision, not only in the aspect of minor errors or technical alterations, but also reviewing the text thoughtfully after the first wave of inspiration has washed away and common sense comes into play. Review allows enhancing the initial idea with analysis, enables to feel the integrity and unity of general performance, estimate the appropriateness of stylistic elements and hierarchy of the elements etc.

 

The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like… So write your story as it needs to be written. Write it honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter. (Neil Gaiman)

 

It’s quite easy to imagine this state of things for fiction writers, who mostly choose the theme and genre by themselves, but there will be many people saying that it’s impossible for copywriters: they write what they are told to write. Still, in this sphere the impact of sincerity and creative passion hasn’t been cancelled. Certainly, a great professional master will create copy for sometimes highly diverse themes: the trick is that in most cases this amazing proficiency level will be supported with the writer’s natural diversity and curiosity as well as broad outlook. People, knowing a lot, with lively and constantly learning minds, are able to get sincerely inspired by various issues and tasks. The best bloggers and copywriters are the ones who write on topics they really believe in and have something to share about — in this case, they have that great courage to write honestly and feel what the readers need to get from them. Finding your themes and strengthening in them has a huge benefit of getting tasks and being paid for writing on topics you really feel yours.

 

design4users blog

 

Always carry a note-book. And I mean always. The short-term memory only retains information for three minutes; unless it is committed to paper you can lose an idea for ever. (Will Self)

 

Certainly, in present-day reality notebook can get transformed into a laptop, the tablet, the simple app for taking notes on the mobile phone — it doesn’t matter.  What does matter is being able to take a note any moment a fresh thought important to remember comes to mind. Sometimes it happens you come up with a brilliant solution or word combination, the brand name or great headline being far from your workplace and that is not the reason to lose it. As well as it doesn’t mean you should stop anything you’re doing if the good thought on work issues occurs to you suddenly. A small note, a couple of words taken down anywhere will really help. They will save the thought, will set the small tag to enable the writer pull it out and use at the moment when it’s convenient. Many writers know this small secret is an effective step to creative productivity.

 

Always be a poet, even in prose. (Charles Baudelaire)

 

The tip can seem a bit unrealistic for non-fiction writing. However, it definitely works. Words are the great tool transforming not only sense and information, but also voice, tone and mood. One of the big mistakes about copywriting is thinking that it doesn’t present such a wide field of expressiveness and imagery as writing fiction or big publicist works. Vise versa: in vast majority cases, copywriting requires high and intensive creative word processing as texts are mostly concise and restricted with many limitations and still they need to inform users, create necessary mood, transform information and often — persuade or touch some sensitive layers of perception. Lots of mechanisms and methods used by fiction writers and poets can be applied in copywriting: synonyms, idioms, metaphors and metonymies, alliterations and assonance, hyperbolas and litotes, anaphoras and epiphoras added thoughtfully and properly to the copy let it reveal new shades of the textual content. They can make the copy more creative, more vivid, more human-like and original. Furthermore, they enable the author to set the unique style of writing that will get recognizable, which is in particular need for those who create quite big texts for websites and blogs, advertising materials or presentations. Being a poet means adding an original creative spark to what is written.

 

copywriting tips

 

 

When you can’t create, you can work. (Henry Miller)

 

Copywriting is not only creativity. It is also analysis and learning, obtaining knowledge about object and spheres the copy is created about, researching and testing the created copy, editing and proof-reading. There is always plenty of work, even for the moments, when you do not feel yourself flying on the strong wings of inspiration. One more thing to mention: creativity gets stronger with practice. If your mood today is not creative, then set the practical tasks for yourself and make your skills better for the moment you muse comes to help you.

 

You can fix anything but a blank page. (Nora Roberts)

 

In creative work, sometimes the only thing which is needed is taking the first step. Have you ever experienced the moment at an exam or test when you see the task and feel the surge of panic: «I know nothing on that! That’s total failure! Nothing to say! No single word!» and then after a minute or two, getting calmer and colder, you bring out the best of your potential and give the good answer? Supposedly, many people went through that. And this is the part of creative routine, in particular working with copy, which can go through the variety of stages, from «I don’t know anything on this topic» to «There are tons of texts on that, how can I create something unique and original…». The secret is simple: start writing. Any result of the process will stimulate your creative force. Perhaps, you will create something horrible that will obviously need rewriting, and that will be the result also: you will know what is definitely inappropriate for this task and feel how to fix it. Just turn the key with the first line to start the ignition.

 

Writers do not merely reflect and interpret life, they inform and shape life. (E. B. White)

 

This is particularly true for copywriters. In most cases, they don’t have the luxury just to reflect the life as well as their own thoughts and feelings. Their key professional aim is to inform people, sometimes to educate and give instructions, guide and help, solve problems and persuade, to shape values and stimulate opinions. This is not the set of pathetic expressions, this is a real ground for the great responsibility a copywriter bears every day. Considering it and forming the professional approach with deep respect to the readers provides useful and thoughtful copy.

 

tubik studio free ebook design for business

 

Do not … address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. (David Ogilvy)

 

This secret from the guru of copywriting has survived through several epochs of information and technology revolutions without any slight change. Readers still are keen to read something which they feel helpful and sincere, which appeals to them and brings a pinch or loads of actual usefulness or enjoyment.  As well as they do feel hypocrisy and purely technical approach to creating texts.

 

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. (David Ogilvy)

 

The principles of visual hierarchy have set strong rules for writers, journalists and editors for many decades, being transformed and revised for copy content created for digital products. It’s vital to remember: the text on a webpage or screen should be easily scannable and skimmable. And the first thing scanned by users is headlines. They need as much (if not more!) attention as the rest of copy. No wonder: in most cases headline is a crucial element of making the decision, it stimulates the reader to spent more precious minutes on further reading and creates first vibes of tone and style.

 

tubik studio home page design

 

If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. (David Ogilvy)

 

Writing for readers, know your readers. Using inappropriate style and language is able to destroy the chances of creating the text that will get target readers interested and wishing to read more. Surely, that doesn’t mean going to oversimplification and making your copy primitive aka clear for everyone. It means keeping the balance and making the text you create natural, first of all for the core target audience. So, definition and research of target readers is the important part of copywriting routine, preferably on pre-writing stage of working out a particular task.

 

If you want to be a writer, you must do two things above all others: read a lot and write a lot. (Stephen King)

 

It’s not a secret that practice makes perfect. Reading a lot, you get passive practice; writing a lot you level up you active writing skills. Both are crucially important for broadening professional horizons and setting up creative sails for every wind.

 

tubik studio reading list design

 

Use the time of a total stranger in such a way that he or she will not feel the time was wasted. (Kurt Vonnegut)

 

People, reading the copy you write, trust you the most precious of their resources: their time. Consider that,  respect their time and effort, make use of that time and do it in smart and elegant way — your readers will be grateful and happy while you will get this respect back in professional recognition.

 


Welcome to read the article about copywriting for UI

Welcome to read the free e-book by Tubik team Design for Business

tubik studio web development

Front-End Development. From UX Design to Code.

User interface serving the aims of positive and problem-solving user experience is one of the key aspects of creating digital product, still it’s web development that enables users to get real and live surfing experiences. With the course of time, more and more businesses are going online, so there appear some loose ends that need to be cured through user experience. In business struggle, everyone wants to please their customers and engage them to return again. Today, businesses realizing the value of thought-out and professionally built user experience are able to take the best from digital technologies and products. Full-cycle UX design gets its live version via web and mobile development transfroming step by step from subtle idea to real digital product.

 

Getting down to cases, online businesses are all about user experiences and of course the products and services they are selling. Have you seen websites like Amazon, eBay, AliExpress? They are convenient and helpful for their users even being huge websites that offer millions of products and thousands of services. The value of thought-out UX and efficient UI is irreplaceable. How could this result be achieved? This is the point when the power of front-end development comes into play to not just enhance the look and feel of website but also take the major role in increasing the level of user experience.

 

Tubik Studio design team

 

What is front-end?

 

All websites consist of structure, data, design, content, and functionality. Creating user-facing functionality is the task of front-end developer. Using a combination of markup languages, design, client-side scripts and frameworks, they create everything that users see and interact with: content, layout, and functional elements.

 

Three main parts of every website are: the client, the database, the server. The client is simply the web browser a person is using to load a site, and it’s where client-side technology is unpacked and processed. In a general way, a server is a computer, a device or a program that is dedicated to managing network resources and data. The server is at a remote location anywhere, it is holding data, running back-end of a website, processing requests, and sending response to the browser. The client is anywhere the users are loading a site: mobile devices, laptops, or desktop computers. Server-side scripting is executed by a web server; client-side scripting is executed by a web browser.

 

front end develoment tubik studio

 

Let’s have a closer look at this process.

 

The Server — this part of website is responsible for holding data, running the website’s back-end architecture, processing requests, and sending response to the browser.

 

The Client — requests pages from the Server, and displays them to the The User. In most cases, the client is a web browser.

 

The User — uses the Client in order to surf the web, fill in forms, watch videos online, in other words and interact with webpage.

 

web development server

 

To see how it works in practice, let’s take the flow of interactions with Tubik website for example.

 

The User opens his/her web browser (the Client), then loads http://tubikstudio.com/. The Client (on the behalf of the User) sends a request to http://tubikstudio.com/ (the Server), for our home page. The Server then acknowledges the request, and replies the client with some meta-data (called headers), followed by the page’s source. The Client receives the page’s source and renders it into a human viewable website. The User types «Case Study» into the search field, and presses ‘Enter’. The Client submits that data to the Server. The Server processes the data, and replies with a page matching the search results. The Client, once again, renders that page for the User to view.

 

Processes running in web browser are the following: when the page is in process of loading, scripts are embedded within and interact with the HTML of a site, selecting elements of it, then manipulating those elements to provide an interactive experience. Next, scripts interact with a CSS file that styles the way the page looks. It dictates what work the server-side code will accomplish and returns data that’s pulled from the site in a way that’s readable by the browser.

 

For example, when we open home page of Tubik Studio website, the back-end is built to pull specific data from the database to Client, while front-end scripts render this data into readable for human view webpage.

 

Front-end languages

 

Widespread client-side languages which front-end developers use regularly and have to know include:

 

JavaScript: With its frameworks and libraries, it’s the core of front-end development, and beyond. It is called the first client-side language and is still the most common client-side script on the web.

 

HTML: Every front-end developer has to know this language. It dictates a site’s organization and content and all interaction. HTML elements can annotate footers, headers, how text is displayed , how media and images are appeared, and more.

 

CSS: Cascading style sheets (CSS) is broken into modules and comprises the code for every graphic element—from backgrounds to font—that make up the look and feel of a website.

 

programming languages fron-end

 

Front-end frameworks

 

A framework is a hierarchical directory that encapsulates shared resources, such as a dynamic shared library, nib files, image files, localized strings, header files, and reference documentation in a single package. Here are some popular frameworks that are usually used.

 

AngularJS: This framework and several other JS frameworks, like Backbone.js, Ember.js, Express.js or ReactJS demonstrate the capabilities of JavaScript.

 

jQuery: It is a fast, small, JS object library that streamlines how JavaScript behaves across different browsers.

 

Bootstrap: This leading mobile-first framework includes HTML, CSS, and JavaScript to facilitate rapid responsive app development. With Bootstrap, website is compatible with all modern browsers and looks great on any size screen, from tablets to phones, from laptops to desktop computers.

 

Foundation: Responsive front-end framework is used by sites like Facebook, Yahoo!, and eBay.

 

Semantic UI: It is a development framework that helps create beautiful, responsive layouts using human-friendly HTML.

 

Yeoman: It is a generic scaffolding system allowing creating of any kind of app.

 

Pure.css: It is the set of small, responsive CSS modules that you can use in every web project.

 

Skeleton.css: As Skeleton’s developers stated: “A dead simple, responsive boilerplate.” It is the set of small and easy, responsive CSS modules that can be used in every web project.

 

web development framework

 

The next posts about web development are coming soon for those who are interested and in them we are going to tell you more details about different aspects of the job: the closest ones will tell about specific features and tools for back-end, web developers work flow, and trends for front-end development. Don’t miss!


Welcome to read the article about basic terms and tools of web development

Welcome to see the designs by Tubik Studio on Dribbble and Behance

Toonie Alarm UI design

Case Study: Toonie Alarm. App UI Design.

Designing a product for everyday use, it is vital to ground it on the thorough market research, thought-out design presentation and deep analysis of the target audience. No wonder: the stuff like note-apps, alarms, to-do lists, calculators, calendars and the like surround users in their everyday life, help in common situations and sometimes add color to the routine. We have checked that well and now would like to present you the first case telling the design story of the brand new alarm app for iOS called Toonie Alarm which today is featured on Product Hunt and has reached top-5 in the category Tech in 4 hours after featuring.

 

Toonie Alarm UI design

 

Task:

 

Full-cycle UI/UX design for the simple and engaging alarm app for iPhones.

 

Process:

 

The design process for this case was different from typical ones in the studio as before it we had worked more on outsource projects which means that creating initial product concept and setting the task was done mainly by the client’s side. The process for Toonie Alarm took the other direction and gave us what it was set for: the feeling of full product creation process from the very first steps. We had to set the idea and test it competitive potential, establish its USP and marketing plan, branding and usability foundation and all the other stuff like this.

 

Initially the idea behind the app was to create a simple alarm clock with attractive design and consistent element of motivation and support for such a basic and often far-from-pleasant process as waking up. The basic brand image was set as fun, cute, bright and cheerful, and marketing research supported this concept with the analysis of competition and ideas on adding original features to the app.

 

User research and analysis enabled the team to form the USP for the product on the basis of the following set of key features:

  • All the features of the app free for everyone
  • Simple, clear and intuitive navigation
  • Bright and pretty interface
  • Huge set of beautiful stickers
  • Achievements and rewards for waking up
  • Eye-pleasing interactive animation
  • Animated time picker
  • Instant sharing achievement with friends.

 

Let’s look over the details of UI created by Tubik designers.

 

Cute Mascot

 

In one of our previous articles we have already mentioned the great role of mascots in branding and UI design. As for Toonie Alarm, the idea of applying the mascot was set almost instantly as mascot is not only a sort of communicator between interface and user, but also a great representative of the brand able to enhance its recognizability. Moreover, it has a great impact on easy establishing the voice and tone of the product, creating the feeling of natural communication and supporting the mood. That was the point when Toonie was born to be a funny cheerful bird, whose mission is to make the world  brighter and help users to interact with the alarm. It informs users about news, rewards, errors and just adds some fun and color to everyday life.

 

Toonie Alarm mascot design

 

toonie alarm mascot design

 

App Tutorial

 

App tutorial is an important part of the interface which helps users to get informed on the basic interactions. In Toonie Alarm it consists of three screens that tell the user about the functionality of the app. Small concise copy blocks are supported by smooth and pleasant animation of transitions to create the feeling of integrity and cheerful mascot featured as the consistent element and the center of the screen graphic composition.

 

Toonie Alarm Tutorial design

 

Home Screen

 

The home screen shows the alarms which user already set for particular time and days and the tab with funny stickers already collected for waking up. Active alarms toggles feature the animated sun. Left swipe opens active options for the particular alarm.

 

Toonie Alarm UI design

 

Stickers Screen

 

Various stickers become the reward for waking up at the particular period. Moreover, waking up several times at this time, users can level up their stickers and enrich their collection. All the stickers can be shared to social networks to mark users’ achievements.

 

toonie alarm stickers

 

Toonie alarm stickers screen

 

Time Picker

 

Another prominent feature of the app is the animated time picker. The app has simple navigation and nice motion makes it even more intuitive. Picking time for the alarm, users can enjoy animated march of night and day.

 

Toonie Alarm time picker screen

 

Animated Stickers

 

Animated stickers make interaction even more lively and enjoyable and also enhance user experience making the interface attractive and playful.

 

toonie alarm stickers

 

Logo Style

 

Logo design keeps style of lettering associated with fun and entertainment and creating harmonic link to the fonts typical for cute cartoons.

 

Toonie Alarm logo

 

Product Video

 

To catch more details and see the interactions with the app in real, welcome to review the video guide on Toonie Alarm.

 

 

You can also review the presentation of Toonie Alarm design on Behance or check full pack of the details via Toonie Press Kit


Welcome to see full presentation on Product Hunt

Welcome to download Toonie Alarm via App Store

Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubik_studio_book_swap_app

UI Animation: Eye-Pleasing, Problem-Solving.

Animation applied in user interfaces is the topic drawing high attention and provoking hot debates nowadays. Although there is a big army of those who find animation an unnecessary feature overloading user interface and making it more complicated, most users expect motion as an integral part of interaction experience. So, designers and developers work over more and more sophisticated methods to make animation pleasant-looking and problem-solving characteristic of modern apps and websites.

 

Why do users love motion so much? Mostly, because animation supports the essence of actual and real interaction, it creates the level of feelings and perception close to what people have when they are interacting with a physical object in real life. This sort of feeling can boost user experience rate of positiveness really high as the more natural user feels, the less effort is needed to deal with the app or a website and the more clear it is how it works. Certainly, it makes users satisfied. No secret, satisfaction and pleasure are among top things encouraging people to use the product again.

 

Like everything that is put into the interface and process of interaction with it, animation must be a functional element, not just a decor. Considering motion elements while planning user journey around the digital product, designer should deeply analyze its potential for increasing usability, utility and desirability of the product before making a decision to apply it in the layout or transitions. Animation in UI requires thoughtful approach and always needs to have a clear purpose set behind. Advantages and utility of using it in the interaction process have to be obvious and outweighing possible disadvantages. Animation should become icing on the cake, not a fly in the ointment.

 

Tubik Studio

 

Define the problem

 

One of the best approaches to make animation functional not only attractive is to reveal the problems that it potentially can solve. It can be done at all the stages of design process:

 

user research will let you know who the target users are, what’s their age, preferences, level of tech literacy, environments and conditions at which the product will be used, and plenty of other factors from the users’ side that can influence user experience;

 

marketing research will give the insights of existing products, their strong and weak sides as well as methods of forming user loyalty, which is the good basis for defining USP solving particular users’ problems as well as original ways of the product presentation and performance;

 

UX wireframing stage will enable to think over the logic of interaction, layout and transitions and get the first assumptions of the points which can be strengthened with animation;

 

prototyping stage will reveal new aspects of live interaction with the screens;

 

UI design stage will provide the complex of visual presentation for the product scheme and system setting a new perspective of applying animation into the app or website;

 

 user testing will show if the decisions made about animated elements were correct and their benefits really outweigh possible pitfalls.

 

tubik studio work

 

At every stage, if designer sets the goal to reveal possible big or small problems users can have, animation as well as any other design element can take the role of problem-solver for the case.

 

Let’s review some typical problems that can be solved by means of interface animation.

 

Problem: I want to know the action is done.

 

This is one of the problems that can be easily and quickly solved by animated details applied in UI. Microinteractions supported by clear finalization via motion create fast feedback for the user and make the experience positive and efficient while navigation simple and intuitive. Animated buttons, switchers, toggles and other interactive elements inform user in split seconds activating all the potential of fast visual perception.

 

switch animation tubik studio

Switch Control Animation

 

hamburger_menu tubik studio

Hamburger Menu Animation

 

hamburger button tubik studio

Hamburger button interaction

 

tubik studio button ui

Tab Bar interaction

 

add button animation

Add Button interaction

 

pageindicator tubik studio

Rubber Indicator

 

Problem: I want to know that action is in progress.

 

This is also a huge area of application for diverse motion design potential. When users interact with a digital product, they want to know what is going on at every single step. Making users wait in uncertainty is the risk of losing those users. Still, when users are informed, waiting can be not so annoying and stressful. So, this aspect should always be taken into account and there are many ways to support it via interface animation. This is the high time for pull-to-refresh indicators to come into play and show their best.

 

pull_to_refresh tubik studio

Pull To Refresh

 

preloader animation tubik studio

Preloader

 

pull to refresh animation tubik

Pull to refresh

 

pull-down animation tubik studio

Pull Down — Hourglass

 

tubik studio pull down

Pull Down — Space Ship

 

Problem: I can’t see the progress and don’t understand how long it will take.

 

Quite often it’s not enough just to let users know that the process is going on. They often want more: to see how fast it is progressing and how long it will take. Again, interface animation can be a great helper here. Load bars and progress bars, animated timelines and other dynamic elements can kill several birds with one stone:

 

— they inform user about the level of progress

 

— they can become the entertaining element blunting negative experience of waiting in the process of interaction

 

— designed and animated in an original way, they can become a viral feature which users will want to share with others and engage more users into action.

 

tubik studio motion design

GIF for the Timeline App

 

tubikstudio motion design

GIF of Dynamic Scroll

 

Problem: I don’t want to make my screen a mess.

 

That is really a vital thing to think over in the interface design. If the screen or page looks like mess overloaded with tons of data which is not clearly organized, it will require additional effort from the user to understand how it works and where the needed information can be found. The more effort, the higher chances are getting that users will go away in search of simpler solution. In vast majority of cases users wish to have apps and websites that will simplify and improve their life, perhaps even will do some job for them rather than will take additional effort and time on interaction. Animation can be a good way to enhance interaction with various data blocks and sections and make everything feel organized even in highly data-saturated and complex interfaces.

 

sport app motion ui tubik studio

GIF for Sport App

 

tubik studio motion design ui

Cards Animation

 

UI Design Interaction Tubik Studio

Boat Station App

 

tubikstudio blog app ui animation

Blog App

 

Problem: I want to see the key things first.

 

Visual hierarchy and clear navigation are always a great concern for designers creating interactive digital product. Users’ attention should be immediately drawn to the key element of interaction according to its goal and conditions. Animated interface elements present great supportive force for this aspect, enabling faster and more distinct visual marking of important elements in the layout.

 

tubik studio tapbar ui

Tapbar Interactions

 

tubik studio behance weather app

GIF for the Weather App

 

App screens by Tubik Studio

Resto App 

 

Problem: I want to feel the interaction natural.

 

This is the problem that most users will not be able to formulate, still it has a great influence on user experience. If users say something like «I’m not sure what’s wrong but there’s definitely a thing», try thinking over more natural interaction. Animation in the interface can create pleasant illusion close to natural interaction with physical objects which often doesn’t need too much cognitive process. For example, if you pull the object, press it, move out the tab, the movements should feel natural.  Again, users won’t be able to see this sophisticated work accomplished by designers: they will take it for granted and the fact it makes them comfortable will be the biggest praise for design solutions.

 

tubik studio_social_network

GIF For Social Network 

 

tubik_studio_book_swap

Book Swap App

 

Dribbble shot by Sergey Valiukh

GIF for Restaurant Menu

 

This sort of problem is also popular in interaction with web interfaces. Thought-out movement of layout elements while the webpage is scrolled can enhance user experience significantly and create the feeling of one integral smooth interaction rather than several separate parts or blocks of the page. All in all, it’s pleasant and engaging, and these emotions are a good factor of retaining users.

 

Landing Page Animation Tubik Studio

Landing page animation

 

landing page animation Tubik studio

Landing page animation

 

landing page for capitoledge by TUBIK

Capitoledge — Free Screensaver

 

tubikstudio ui animation website design

Bjorn Website

 

 

Problem: The screen/page is boring.

 

Obviously, talking about interfaces, people often move functional side and usability to the foreground, as key or sometimes even the only aspect requiring consideration. And that’s right and logical, still it cannot null the fact that people are driven not only by logic. There are also such big factors as emotional and aesthetic satisfaction able to influence user experience greatly. Thoughtful balance of utility and usability on the one hand with emotions and aesthetics on the other can bring user-friendly product. And animation is a great booster in this perspective of interface design. It can mark out the beauty of colors and gradients, breath life into layout, make movements dynamic or vise versa smooth, strengthen the power of UI elements with motion and original transitions.

 

calendar-app animation tubik

Calendar App Animation

 

ui animation cafe app tubikstudio

Cafe Coupon App

 

Contact List Concept Scrolls Tubik

Contact List Concept

 

tubik studio application recipes and cooking

Recipes App

 

juicy player UI Tubik Studio

Juicy Player

 

So, definitely, animation in user interfaces has massive potential in solving diverse problems of interaction. Still, even the slightest piece of motion added into UI requires thoughtful approach analyzing not only advantages but also possible drawbacks. Animation should support the user, that is its main goal in the interface.

 

Tubik quote UI animation

 

Recommended reading

 

Diverse issues of applying animation in UI design have been an object of professionals’ attention for a considerable period. Here is the collection of articles for those who would like to read more on the topic.

 

Interface Animation. The Force of Motion.

 

Animated Interactions. Motion on Purpose.

 

UI Animation. Microinteraction for Macroresult.

 

UI in Action. 15 Animated Design Concepts of Mobile UI.

 

How to Use Animation to Improve UX

 

Functional Animation In UX Design: What Makes a Good Transition?

 

Experience Design Essentials: Animated Microinteractions In Mobile Apps

 

The ultimate guide to Web animation


Welcome to see the designs by Tubik Studio on Dribbble and Behance