Tag Archives: design studio


UI Animation: Eye-Pleasing, Problem-Solving.

Animation applied in user interfaces is the topic drawing high attention and provoking hot debates nowadays. Although there is a big army of those who find animation an unnecessary feature overloading user interface and making it more complicated, most users expect motion as an integral part of interaction experience. So, designers and developers work over more and more sophisticated methods to make animation pleasant-looking and problem-solving characteristic of modern apps and websites.


Why do users love motion so much? Mostly, because animation supports the essence of actual and real interaction, it creates the level of feelings and perception close to what people have when they are interacting with a physical object in real life. This sort of feeling can boost user experience rate of positiveness really high as the more natural user feels, the less effort is needed to deal with the app or a website and the more clear it is how it works. Certainly, it makes users satisfied. No secret, satisfaction and pleasure are among top things encouraging people to use the product again.


Like everything that is put into the interface and process of interaction with it, animation must be a functional element, not just a decor. Considering motion elements while planning user journey around the digital product, designer should deeply analyze its potential for increasing usability, utility and desirability of the product before making a decision to apply it in the layout or transitions. Animation in UI requires thoughtful approach and always needs to have a clear purpose set behind. Advantages and utility of using it in the interaction process have to be obvious and outweighing possible disadvantages. Animation should become icing on the cake, not a fly in the ointment.


Tubik Studio


Define the problem


One of the best approaches to make animation functional not only attractive is to reveal the problems that it potentially can solve. It can be done at all the stages of design process:


user research will let you know who the target users are, what’s their age, preferences, level of tech literacy, environments and conditions at which the product will be used, and plenty of other factors from the users’ side that can influence user experience;


marketing research will give the insights of existing products, their strong and weak sides as well as methods of forming user loyalty, which is the good basis for defining USP solving particular users’ problems as well as original ways of the product presentation and performance;


UX wireframing stage will enable to think over the logic of interaction, layout and transitions and get the first assumptions of the points which can be strengthened with animation;


prototyping stage will reveal new aspects of live interaction with the screens;


UI design stage will provide the complex of visual presentation for the product scheme and system setting a new perspective of applying animation into the app or website;


 user testing will show if the decisions made about animated elements were correct and their benefits really outweigh possible pitfalls.


tubik studio work


At every stage, if designer sets the goal to reveal possible big or small problems users can have, animation as well as any other design element can take the role of problem-solver for the case.


Let’s review some typical problems that can be solved by means of interface animation.


Problem: I want to know the action is done.


This is one of the problems that can be easily and quickly solved by animated details applied in UI. Microinteractions supported by clear finalization via motion create fast feedback for the user and make the experience positive and efficient while navigation simple and intuitive. Animated buttons, switchers, toggles and other interactive elements inform user in split seconds activating all the potential of fast visual perception.


switch animation tubik studio

Switch Control Animation


hamburger_menu tubik studio

Hamburger Menu Animation


hamburger button tubik studio

Hamburger button interaction


tubik studio button ui

Tab Bar interaction


add button animation

Add Button interaction


pageindicator tubik studio

Rubber Indicator


Problem: I want to know that action is in progress.


This is also a huge area of application for diverse motion design potential. When users interact with a digital product, they want to know what is going on at every single step. Making users wait in uncertainty is the risk of losing those users. Still, when users are informed, waiting can be not so annoying and stressful. So, this aspect should always be taken into account and there are many ways to support it via interface animation. This is the high time for pull-to-refresh indicators to come into play and show their best.


pull_to_refresh tubik studio

Pull To Refresh


preloader animation tubik studio



pull to refresh animation tubik

Pull to refresh


pull-down animation tubik studio

Pull Down — Hourglass


tubik studio pull down

Pull Down — Space Ship


Problem: I can’t see the progress and don’t understand how long it will take.


Quite often it’s not enough just to let users know that the process is going on. They often want more: to see how fast it is progressing and how long it will take. Again, interface animation can be a great helper here. Load bars and progress bars, animated timelines and other dynamic elements can kill several birds with one stone:


— they inform user about the level of progress


— they can become the entertaining element blunting negative experience of waiting in the process of interaction


— designed and animated in an original way, they can become a viral feature which users will want to share with others and engage more users into action.


tubik studio motion design

GIF for the Timeline App


tubikstudio motion design

GIF of Dynamic Scroll


Problem: I don’t want to make my screen a mess.


That is really a vital thing to think over in the interface design. If the screen or page looks like mess overloaded with tons of data which is not clearly organized, it will require additional effort from the user to understand how it works and where the needed information can be found. The more effort, the higher chances are getting that users will go away in search of simpler solution. In vast majority of cases users wish to have apps and websites that will simplify and improve their life, perhaps even will do some job for them rather than will take additional effort and time on interaction. Animation can be a good way to enhance interaction with various data blocks and sections and make everything feel organized even in highly data-saturated and complex interfaces.


sport app motion ui tubik studio

GIF for Sport App


tubik studio motion design ui

Cards Animation


UI Design Interaction Tubik Studio

Boat Station App


tubikstudio blog app ui animation

Blog App


Problem: I want to see the key things first.


Visual hierarchy and clear navigation are always a great concern for designers creating interactive digital product. Users’ attention should be immediately drawn to the key element of interaction according to its goal and conditions. Animated interface elements present great supportive force for this aspect, enabling faster and more distinct visual marking of important elements in the layout.


tubik studio tapbar ui

Tapbar Interactions


tubik studio behance weather app

GIF for the Weather App


App screens by Tubik Studio

Resto App 


Problem: I want to feel the interaction natural.


This is the problem that most users will not be able to formulate, still it has a great influence on user experience. If users say something like «I’m not sure what’s wrong but there’s definitely a thing», try thinking over more natural interaction. Animation in the interface can create pleasant illusion close to natural interaction with physical objects which often doesn’t need too much cognitive process. For example, if you pull the object, press it, move out the tab, the movements should feel natural.  Again, users won’t be able to see this sophisticated work accomplished by designers: they will take it for granted and the fact it makes them comfortable will be the biggest praise for design solutions.


tubik studio_social_network

GIF For Social Network 



Book Swap App


Dribbble shot by Sergey Valiukh

GIF for Restaurant Menu


This sort of problem is also popular in interaction with web interfaces. Thought-out movement of layout elements while the webpage is scrolled can enhance user experience significantly and create the feeling of one integral smooth interaction rather than several separate parts or blocks of the page. All in all, it’s pleasant and engaging, and these emotions are a good factor of retaining users.


Landing Page Animation Tubik Studio

Landing page animation


landing page animation Tubik studio

Landing page animation


landing page for capitoledge by TUBIK

Capitoledge — Free Screensaver


tubikstudio ui animation website design

Bjorn Website



Problem: The screen/page is boring.


Obviously, talking about interfaces, people often move functional side and usability to the foreground, as key or sometimes even the only aspect requiring consideration. And that’s right and logical, still it cannot null the fact that people are driven not only by logic. There are also such big factors as emotional and aesthetic satisfaction able to influence user experience greatly. Thoughtful balance of utility and usability on the one hand with emotions and aesthetics on the other can bring user-friendly product. And animation is a great booster in this perspective of interface design. It can mark out the beauty of colors and gradients, breath life into layout, make movements dynamic or vise versa smooth, strengthen the power of UI elements with motion and original transitions.


calendar-app animation tubik

Calendar App Animation


ui animation cafe app tubikstudio

Cafe Coupon App


Contact List Concept Scrolls Tubik

Contact List Concept


tubik studio application recipes and cooking

Recipes App


juicy player UI Tubik Studio

Juicy Player


So, definitely, animation in user interfaces has massive potential in solving diverse problems of interaction. Still, even the slightest piece of motion added into UI requires thoughtful approach analyzing not only advantages but also possible drawbacks. Animation should support the user, that is its main goal in the interface.


Tubik quote UI animation


Recommended reading


Diverse issues of applying animation in UI design have been an object of professionals’ attention for a considerable period. Here is the collection of articles for those who would like to read more on the topic.


Interface Animation. The Force of Motion.


Animated Interactions. Motion on Purpose.


UI Animation. Microinteraction for Macroresult.


UI in Action. 15 Animated Design Concepts of Mobile UI.


How to Use Animation to Improve UX


Functional Animation In UX Design: What Makes a Good Transition?


Experience Design Essentials: Animated Microinteractions In Mobile Apps


The ultimate guide to Web animation

Welcome to see the designs by Tubik Studio on Dribbble and Behance

design4users blog by Tubik

Design4Users Blog. Official Release.

Here in Tubik Studio we have had the opportunity to create a considerable number of design stories, all so different and so unique. It gave us the chance to feel all the benefits and pitfalls of design provided in terms of outsource partnership. To go further and get even closer to final users, to feel all the pains of our clients and all the variety of steps needed for creating an efficient product out of thin air, we have decided to take the next step and launch our own digital products.


Today we are happy to announce the release of our first product called Design4Users. It is a content-driven professional platform fully created by the studio team from the ideation and concept phase, to creating branding, developing content strategy and communication model, designing logic and layout (UX), original interface and navigation (UI), providing full-cycle of front-end development and creating responsive webdesign, careful testing and thoughtful content writing.


D4U design4users blog


Welcome to get a bit more details about the project.


Mission and background


Design4Users is a blog devoted to diverse design issues solving users’ problems. It’s mission is establishing a solid highly informative platform for designers, customers, managers, product creators and marketologists focused on the aspects of user-friendly design trends, process, organization, collaboration, resources and tips.


One more objective of the blog is promoting and inspiring young designers and sharing expertise of well-known masters in the sphere.


Initially, the blog was created as small in-studio platform for sharing useful information on current projects as well as helpful resources, tools, design hacks, inspirational collections etc. Still, growing and active Tubik Blog readers community encouraged us to transform it in the open platform and share our knowledge, practical experience, tips on tools and sources, projects and concepts we find inspiring. And all of them have one thing in common: they are concentrated on design for problem solving, on helping users and making their life brighter, easier, more productive, more profitable and more beautiful.


design4users logo


Description and functionality


The website is organized around several basic categories reflecting different design directions.


design4users blog




Design: the broadest category focused on general design trends and strategies. It also features reviews for design books and tools, sets of quotes, historical retrospective on design trends, recommendations about useful resources and articles, stories about designers and projects, advice on organization and management of design processes and efficient collaboration with clients etc.


Branding: the category considering various issues of design for branding and marketing, creating identity, logo design, copywriting and brand naming, marketing research and content management tips.


UI/UX: the category focused on the comprehensive presentation of design processes via practical case studies and articles about design for digital products like websites and mobile applications. Covers all the variety of topics about user interfaces, user experience, user research, usability testing, interaction design, applying psychology and analytics in design process, organizing effective teamwork for complex design projects.


Product: the category offering articles and reviews on full cycle of product design, development and promotion, tips on creating user-friendly problem-solving products, cases of improving lifestyle, professional processes and achieving business goals for products by means of design.


Print: the category concentrated on all the variety of design directions and techniques for editorials and books, aspects of graphic design, illustration, typography and lettering, small print forms like postcards, invitations, posters etc.


wordpress theme design tubikstudio


All the categories can feature posts marked as original D4U sections.


  • D4U Inspiration: thematic collections of design works, quotes, videos
  • D4U Interview: interviews with people connected to design sphere, inspiring leaders, newcoming stars etc.
  • D4U Review: books and tools reviews
  • D4U Expertise: presentations of recognized experts in design sphere, their biographies, works, tips, videos and publications.
  • D4U Reading List: collections of recommended articles about from various resources published weekly
  • D4U History: posts about prominent cases and works in the sphere of design in historic retrospective.
  • D4U Case Study: practical case studies giving details on creative process for different design projects.


Design and Layout


Design of the website is accomplished with a view to effective presentation of both copy and visual materials that are provided in wide variety. Basic background of the web pages is dark, aiming at creating stylish harmony and balance for featured images in preview sections and contract with the light background for the article body supporting better usability and readability of copy blocks.


Home page features two blocks of articles: the most popular according to the total number of views and recent, showing the chronological feed of posting.


design4users Tubik Studio


The users are provided with the ability to switch to another category immediately from the top menu, footer menu and dynamic menu moving in the process of scrolling and making navigation easy. The articles are supported with tags and recommendations on further reading.


Subscription is fast and simple, enabling users to get the fresh updates immediately after publishing in their inboxes. Also, readers are able to share the content to the variety of social networks right from the article in split seconds.


Welcome to see more details about design for the website in extended Behance presentation




Design4Users is the content project fully created, designed and developed by Tubik Studio. Being a comprehensive team experienced in variety of design directions and knowing all the stones on the path, we have decided to set a platform uniting creators via knowledge, practice and inspiration for the sake of design for users.


Tubik Studio design team




For those who are interested to get more about the website structure and content in more interactive way, welcome to watch Design4USers Video Tour.



If you wish to see details and contact information about Design4Users, welcome to check out the Press Kit.

In the next post, we will provide the case study on design process for the website. Stay tuned and join us via Design4Users!

Welcome to see designs by Tubik Studio on Dribbble and Behance

Welcome to Design4Users

Welcome to connect with Design4Users on Facebook and Twitter

ToonUP design by Tubik Studio

Tubik Products: Feel the Way of Outsource Clients.

Design is always the story of creative process for a particular purpose. However, the story itself can be written in a hundred of different ways and styles. It can be done individually or become the result of effective teamwork. It can be simple or complex. It can be narrow and specific or multipurpose. It can be outsourced or fully accomplished in-house. There are tons of shades for this story and all of them influence the final result that goes to users.


Here in Tubik Studio we have had the lucky opportunity to create a considerable number of design stories, all so different but all so definitely bright. It gave us the opportunity to feel all the benefits and pitfalls of design provided in terms of outsource partnership. To go further and get even closer to final users, to feel all the pains of our clients and all the variety of steps needed for creating an efficient product out of thin air, we have decided to make the next step and launch our own digital products. Extended design practice we have got through the years encouraged us to dive into all the path of product creation, testing, promotion and analysis to obtain that precious knowledge that will enable us to be even more helpful for our clients all over the world.


design studio TUBIK


No doubt, full-scope product design is not the way to start light-headedly. First of all, we had to analyze how design provided in outsorce differs from product design provided in-house. Let’s look over some insights together.


Outsource design


Being a team with a broad portfolio of outsource projects and having studied experience of our clients as well as plenty of successful product companies, we have marked out the following points needing consideration.


In outsource design process you are given a particular design task. That means you are able to concentrate on design tasks only as the strategic decisions are mostly made on the customer’s side. In practice, however, this disclaimer works a bit differently: creating design solutions solving users’ problems and bringing profit to the customers, designers can and often should influence the strategy of the product progress on the market. Anyway, all the final decisions and small or big changes of the product strategy are made by the customers team as they bear the final responsibilities and all the alterations or suggestions should be made in tight collaboration with the side launching the product.


In outsource design you work on the task you are assigned for, you are not a chooser of the strategy and not a decision-maker if this product is needed and if the idea behind it is good or bad. You have to study how to like and love any idea you have to work with because it is the only way to create good result and by the way to earn money. That is not in your scope of work to get into deep layers and tell the client that this idea will not work — your task is to make it work. That is what you are paid for.


In outsource design you need to have good skills of getting dip into the business goals and correspondent wishes of your client. In fact, if you are lucky you get a clear task supported with outlined target audience of the final product, perhaps marketing plan and ideas on client’s stylistic preferences. In other cases, you will get just a general line containing highly blurred task like «I want you to design a social network for drivers» and that is the part of the job to get all the details of how the clients sees it. It can be done by designers, sales and project managers, but whoever the doer of this vital job is, it is the only way to make the process of collaboration on the stage of design smooth and resultative.


—  In outsource design you aren’t always provided with the opportunity to communicate with stakeholders and influence their decisions. You are hired to accomplish a particular scope of works. It has to be mentioned that for many designers it is a benefit as they start work with a particular task in mind and do not need to get involved deeply at predesign or post-design stages. However, there also can be projects at which after launch of the product designers are later given additional tasks on maintenance and alterations of the existing product.


Design Studio Tubik


Product design


— In product design accomplished in-house all the scope of stages from ideization up to sophisticated testing and maintenance is done by one team. This means that designers get more chances of being involved into all the phases of strategical decision-making upon the product which is even more creative and analytical job but at the same time requiring more diverse skills and much higher responsibility.


— Full-scope in-house product design goes much further than actual design tasks. It includes all the creative cycle, with complex of tactic and strategic plans, ideas on commercialization and promotion, budgeting and content marketing, product philosophy and full-scope branding and so on and so forth. It means that the team will need diverse specialists that will establish solid foundation of specific skills strengthening design and bringing effective product into life.


— In product design the creators are the stakeholders. This certainly means deeper involvement of all the participants into creative process and at the same time more responsibilities.


Product design is the domain of higher financial and creative risks. In outsource design, especially when the process is already tuned and clear, the earnings can be more predictable and flexible in budget planning of the company.


— Product design suggests deep concentration on one project and one aim for a long time while outsource projects can be different and support the feeling of refreshment. Should be said,  none of the ways is better or worse, they are just different and sometimes what is one designers’ meat is other designer’s poison according to the individual peculiarities of nature and creative approach.


To sum up, in outsource design you are a vital part of the product creation and support while in product design you are actually in the heart of all the processes being not a part but the whole story. In outsource design you are a sort of hired executive while in product design you are a stakeholder with all the responsibilities of this not-so-easy job.


Broadening the horizons: Tubik upcoming products


Considering all those issues, we have decided to know it first hand: the work was organized in several direction so that our team could obtain as broad experience of full product cycle as possible and it could bring us even closer  to the pains, problems and pitfalls which our clients tackle on their way. We have set the purpose to create products helpful for their target audience and adding some social value as well as giving us comprehensive experience of full path of goal-centered design.


So, the directions in which we are working over the digital products are:

— content

— entertainment

— business

— education.


The first two of the mentioned points are actually represented with the products by Tubik team we are happy to announce. «Content» direction is presented with recently launched website Design4Users and «Entertainment» direction is presented with an application ToonUp which is really close to its release.




Design4Users Tubik Studio


Design4Users is a blog devoted to diverse design issues solving users’ problems. It is organized via the basic categories such as «Branding» «Product» «Print» and «UI/UX» and plenty of more detailed tags in the mentioned domains. This resource was started with the aim to provide designers, customers and all those who are interested in this sphere of human activity with a wide variety of useful and interesting content supported with attractive and functional design. The blog is designed, developed and curated fully by Tubik studio team.


Tubik Studio design team




ToonUp is a brand new alarm application for iPhones designed and developed by Tubik team. At the moment it is being prepared to release and its live version is coming up very soon. In this case, we have set the purpose to combine functionality with entertainment and support the product of everyday use with stylish graphics, which have been recognized our house specialty by great deal of clients, and gamification elements. If you would like to get updates about its release and sweet bonuses from our team, welcome to sign up here or keep up with the news on its Facebook page.


toonup application tubik studio


In our next articles and case studies we will tell you more about the creative process for these products and unveil some considerations on product design features, issues and requirements. Follow the news!

Welcome to see designs by Tubik Studio on Dribbble and Behance

Welcome to Design4Users

andre landscape tubik studio logo design

Case Study: Andre. Rebranding Logo.

Branding is never about just visual perception or verbal message. Branding is about the whole image people get hearing the name of a company or seeing its brand identity signs. So, designing the signs and symbols which make a brand recognizable and transferring the appropriate message is a job with great responsibility. Still, there is one more stage of the process when this sort of responsibility get another shade. It happens at the point of branding redesign.


We have already published case studies with the stories of creating logos and brand identity concepts at the early stages of their business path. However, this time the story will have another flavor as we are presenting you the case of logo redesign for a company that is already recognized and actively operating on the market. The task was to create new brand identity not breaking already gained links and associations. The designer assigned for this task was Arthur Avakyan whom you probably remember from cases of Ribbet, Passfold, Tubik, Saily and SwiftyBeaver logos.


andre logo design by tubik



Redesign of a logo for a commercial and holistic landscape firm Andre operating in landscape maintenance, tree care and design.



Pencil sketching, Wacom Intuous pen tablet, Adobe Illustrator, Adobe Photoshop




First of all it was important for the designer to study the conditions and philosophy of existing logo functionality, details about company activities and business goals and customer’s wishes about the redesign process. It should be mentioned that redesign for existing companies and products can have different levels of breakaway from the existing versions: some companies decide upon fully new design which has nothing in common with the current branding, while others keep the track of changes carefully and gradually, with minor alterations eliminating the risk of losing recognizability on the market.


The second approach was taken as a basis in this particular story, because Andre is a company that has already won its audience on the market. That means any design change should be done with respect to the company’s history and philosophy as well as brand image grown through the years. Therefore, new design had to take its roots from the existing branding, but offer some refreshment and add some trend.


andre logo design case study


Certainly, to find the sign representing the brand, the designer needs to know as much as possible about the brand, its business goals and statement. Andre is a medium-size company based in the USA and providing all sorts of services linked to landscape care and design of any complexity. The company is family-owned so its name origins from the last name of the family. The customers wanted a new logo to be quite classic, memorable, enduring and setting the strong association with land care.  So, it was important initially to provide the visual sign that will instantly inform observers about the nature of the business and create positive vibes via harmonic combination of shapes and colors.


After the market research and getting deep into the requirements and background of the company, the designer worked over the first series of sketches and offered the first version for redesign. It was based on the round shape and featured green leaves as the central element of composition. The designer also selected the corresponding version for the name lettering so that it looked readable and harmonic in combination with the image, supporting it but not overloading general visual presentation. Combination of several shades of green with light blue set the image connected to key concepts of business activities: nature, landscape, plants, trees, sky. The designer applied smooth and rounded lines of different stroke weight and provided the variants filled with color as well as glyph one.


andre logo design Tubik


Another concept offered more linear and geometric variant also featuring the leaf motif and using a shape inside reflecting the form of capital A letter.


Andre logo design Tubik


Although the offered style was appropriate, the customers insisted on applying the mascot in the logo image. The choice was made in favor of a bird and the designer offered the graphic option featuring the bird as a logo image. It also was applying the form of the leaf in the image used separately, but in combination with lettering the leaf was placed closer to the letters.


Andre logo design Tubik


One variant of a logo featuring the bird mascot used the image with the shorter beak and an eye featuring the mimic expression of smile.


andre logo design Tubik


The idea of “smiling” positive expression was also tried in the variant in which the bird was inscribed into the circle. The beak directed upwards moved out of the circle setting the feeling of progressive flight, while the wing featured the form and visual marks of the leaf.


Andre logo design Tubik


The general concept of applying the bird in the logo was set and agreed upon, but the customer and the designer decided on trying another iteration experimenting on simplification of the bird’s silhouette to make the logo not only attractive and meaningful, but also clearly visible and legible in any size. This stage of creative search resulted in a new shape combining the visual concept of a bird and of a leaf in one image.


Andre logo birds Tubik studio


The final choice was made in this direction, which efficiently presented the mascot in clear simple forms, preserved color combination associated with the nature of the offered services and vibes of green and natural background.


Andre logo design final by Tubik
This case of logo design has proved once again that user research, market research, thorough attention to the customer’s requirements and inspired creative search together make a great basis for efficient, informative and attractive branding. Don’t miss the next case which will show the application of the described branding solutions on diverse set of branded items.


Andre logo design final Tubik

Welcome to see other works by Arthur Avakyan on Dribbble and Behance

Welcome to see designs by Tubik Studio on Dribbble and Behance

tubik studio landing page design

Soft Landing. 10 Design Concepts of Landing Pages.

What makes the journey by air good? Easy take-off, smooth flight, breathtaking view from the air. And soft landing with feeling safe and convenient. These final minutes of getting to your destination can become the icing on the cake, enhancing comfort and excitement of the flight, or vise versa, the dark spot crossing out all the amazement and positive moment if landing is hard and unpleasant, perhaps confusing or painful. Landing really does its job.


In webdesign it works similar. For many users well-thought-out landing page will be the good experience of getting to the right destination and starting a journey around the website from the proper point. In our previous article sharing the details of design for efficient landing pages we mentioned that process of creating landing pages lies on the crossroads of design, marketing, user research, psychology and other spheres dealing with people, their behavior and solving their problems. 


Here we have collected 10 different UI design concepts accomplished by studio designers. They represent different landing page reflecting various business goals, natures of presented offer and visual styles supporting the purpose.


Landing page for the shop selling organic products


Tubik studio landing page design


The aim of the presented landing page is to promote a shop of organic food. It is composed in several blocks presenting the name of the shop, products, highlighting some important aspects of service, call to actions and testimonials. The designer sets the purpose to make it informative but not overloaded, appealing but not aggressive. So, all the visual accents, first of all key images of food selected carefully to immediately transfer the appropriate message to the user, support the basic theme. To make the experience more attractive and engaging, the process of scrolling the page was livened up with animation and the visual elements were selected to support the general theme and provide immediate visual perception of basic idea.


We can also see that in this case the designer chooses quite short and condensed copy blocks which provide users with basic data and give the links to learn more following the call-to-action. At the same time keywords describing the most important benefits like ‘organic’, ‘home-made’, ‘quality’ are marked out visually so that they could be noticed at once. This strategy is wise as users do not need to spend much time reading to learn about the service, but see the opportunity to learn more any time they need. 


Landing Page Animation Tubik Studio

Landing Page Animation by Sergey Valiukh


Landing page for a website providing services for everyday life


landing page design by TUBIK

Here is the landing page concept designed for a website of the agency that presents its services. The variety of provided services is echoed by the variety of colors used in the interface. The designer’s aim was to make it lively, vivid and attractive, creating catchy first impression and supporting positive user experience with engaging design solutions. Dynamic motion accents add much to the general stylistic solution whereas good combination of fonts with balanced contrast of layout elements create the field of good visual perception and enhance readability.


landing page animation Tubik studio

magic.co landing page concept by Ludmila Shevchenko


Landing page for museum exhibitions


Tubik studio UI animation

Tubik Studio | Museu by Ernest Asanov


This example presents a landing page promoting art exhibitions. The idea behind it is to make this sort of promotion aesthetic and unobtrusive for the user as well as highly informative. The balance of minimalism and utility appealing is kept by means of style, color and motion. The minimalistic presentation still is highly informative and successfully uses the studies along eye-tracking for applying the most important layout elements in the zones of the highest usability.


As we mentioned in the article devoted to benefits of dark background in UI, color of background can be not only the effective field of presentation but also the carrier of its own message. Dark colors are usually associated with elegance and mystery. Moreover, black is often associated with elegance, formality, prestige and power. That is, perhaps, one of the reasons why many powerful brands build their visual presentation around black-and-white scheme with dark dominating and light presenting and informing the recepient. Playing out this aspect in interface design can provide additional support to other design solutions and general presentation of the product which we can definitely observed in the presented design concept. Dark background make the images of the exhibits look more deep and stylish while the readability doesn’t suffer being supported with the right choice of fonts.


Landing page for a non-profit charity organization


Tubik studio landing page ui


The provided example shows the design concept of a landing page for a non-profit organization accomplished. It uses considerable copy blocks and supporting visual elements to set the understanding of the club activity. Decision on the amount of copy used on the page should be the aspect of thorough research and testing as it directly and highly influences conversions. However, it doesn’t mean that every landing page should contain minimal number of words. If it presents a famous company product or service or informs about special offers, sometimes short and concentrated copy is enough to encourage users. However, if a new unknown product or service is presented, it is important to provide users with more information persuading them to follow call to action. So, in this case copy becomes a tool of engagement and informing as the service is not concentrated on the product that can become the primary visual accent, but with the activities that should be verbally described.


tubik studio landing page design

Arts, Culture & Education Curation | Landing by Polina


Landing page for a native Mac application


tubikstudio swiftybeaver landing

SwiftyBeaver Landing Page by Ludmila Shevchenko


Here is a landing page for SwiftyBeaver native Mac application whose target audience is developers. As we can see it is designed in minimalistic manner and concentrates users’ attention on short copy about the product’s functionality and CTA enabling to request a free beta access. Although the page provides other important links, they are designed in a way not distracting from the main elements providing conversion. The work on landing page for the product was also an interesting and challenging design task as far as the product doesn’t offer a lot of visual material for user engagement and attraction. Therefore, the main visual design solution was made around the colored accents echoing the design solutions of the application interface layout. 


Landing page for a gym




Here is the landing page of a gym presenting all the basic information necessary for user: general description, provided services, trainers, prices and location. Slight colorful accents and motion effects are used to make the interface more engaging and scrolling more smooth. In this sort of service selection of appropriate motivational images is vital as people associate workouts first of all with attractive and athletic body and positive energy. So, photos applied in design presentation support this particular aim creating clear and obvious perception of the theme and benefits of the service. Bold and strong font applied for headlines adds to both fast readability of key messages and general visual consistency of all the design.


gym landing page concept by Tubik

Gym Landing Page by Dima Panchenko


Landing page for the shop selling travel gear


Travel Gear Landign page by TUBIK


This one features the layout of a landing page for e-commerce. The company presented by it sells gear for extreme sports and active traveling so images were selected to set immediate understanding of the main theme. The page includes general description of the shop, presents ability of transition to the catalog via description of hot offers and also has testimonials part to provide users’ opinion about the service. Good combination of visual elements on the background as well as dynamic photos support the clear setting of the theme and provide the strong associative link to potential buyers enganging them and informing about the nature of the offer.


tubikstudio travel gear landing


Travel Gear Landing Page by Tania Bashkatova


Landing page for a service selling wood products


landing page TUBIK design


Here is a landing page concept for the company offering handcrafted wood products for everyday life. The main design idea was to use wooden textures in some parts of the page to visually maintain wooden atmosphere and create a feeling of naturalness. The dark background helps to emphasize the colorful elements and make the overall color scheme more intense and stylish. Types and fonts were carefully selected and tested in order to strengthen general composition and provide readability for all the copy elements on the page.


TUBIK webdesign landing page

Wood Products Landing Page by Alla Kudin


Landing page for a digital non-profit product


landing page for capitoledge by TUBIK

Capitoledge — Free Screensaver by Vladyslav Taran


The landing presented here has the aim to inform users about a free education service Capitoledge Screensaver which provides the opportunity to use screensaver for studying capitals. Here you can see the upper part of the landing page which features interesting and engaging animation activated by smooth scrolling. Visual presenation is full of air due to light background which also provides easy readability and quick perception of the background map image. 


Landing page for an adventure agency


landing page design TUBIK

Adventure Agency Website by Valentyn Khenkin


Here is the concept design, presenting a landing page for an adventure agency specializing in air-balloon tours. All the information blocks are supported with bright thematic photos while copy blocks move users through the sales funnel stages. Again, light background feels harmonic and naturally adds air to general design presentation.


So, practice shows the diversity of techniques and methods to make a landing page informative and attractive. Nevertheless, to retain users, trendy and pleasantly-looking design should just cover effective functionality and user-friendly solutions which are accomplished according to business goals and user research. Otherwise, beautiful design will work like a hard landing immediately erasing all the positive vibes caught during the flight and that is a fast way to reduce conversion rates which are actually the main purpose of landing pages. Put usability, informative value and functionality first, think over the logic, transitions and intuitive navigation — and visual design will become a great support for smooth and effective landing!


Today’s list is over but studio practice is full of many other interesting examples of design concepts for different purposes and needs of modern users. Don’t miss new presentations in our future posts.

Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubik studio home page design

Home Sweet Home. Strategies of Home Page Design.

Home is usually associated with the place where you feel comfortable, convenient and safe. That is why, perhaps, the saying «Home is where your heart is» has gained its popularity. For many of us, web network has become an integral part of everyday life, both professional and personal, so no wonder the word «home» describing the main page of a website stays much more common and frequently used than all the other versions.


Talking about webdesign, home page in fact is the place which should make the interaction with a website of any complexity convenient and positive. Any designer wants to create it as a place where users can find everything they need easily and quickly. So, this object of design effort is strategically significant as most users dealing with a final web product in vast majority of cases have a chance to interact with a home page, even if its not a place from which they start a jorney around the website.


Earlier, we have already provided our readers with general explanation of home page and its typical features in the issue of UI/UX glossary devoted to web design issues. This time let’s extend the basics with some ideas and strategies important to consider designing home page.



What is a home page?


Home page is the most popular name for the main page of the website. It is called home as it usually provides starting point with many further directions for the user, containing direct links to the most important areas of interaction with a website. In other words, it can be also named initial page or index page. Home page is mostly the start of users’ journey if they are directed to the site by search engines which means that it is the page which is visited by the biggest number of website users.


In addition to essential links to different website parts, home page often contains search field, basic onboarding functionality for personalized sites, different areas of navigations showing users diverse categories of data. It might also contain engaging welcome messages and copy blocks featuring slogan and/or explaining benefits of the website or objects it presents.


More than a decade ago famous expert in usability Jakob Nielsen wrote Top 10 Guidelines for Homepage Usability in which he said: “Homepages are the most valuable real estate in the world. Each year, companies and individuals funnel millions of dollars through a space that’s not even a square foot in size. For good reason. A homepage’s impact on a company’s bottom line is far greater than simple measures of e-commerce revenues: The homepage is your company’s face to the world. Increasingly, potential customers will look at your company’s online presence before doing business with you — regardless of whether they plan to close the actual sale online.” Long time has passed since then but clear and user-friendly home page is still the issue of vital importance for an efficient website.


Home page is actually a basis of good navigation which is usually the core of positive user experience. Messy interface and badly designed layout can become the reason of user confusion and annoyance.

tubik studio homepage design

Event Agency Webpage by Tania Bashkatova


What does a home page usually include?


The aspects of interaction with a website home page should advisably provide the following data:


— the nature/theme of the website: the users need to understand immediately if they deal with a company website, professional blog, e-commerce website, social network, personal blog, educational platform etc.;


branding elements or other stuff supporting the web product identity: home page should be easily recognizable, memorable and identified by users among tons of others. Thoughtfully accomplished branding can be used to serve these goals, at least presented with a logo and corporate color palette. It plays the vital role for commercial and corporate websites which should feature strong connection with a particular brand or company; however, for non-profit or personal websites elements of identity also have a great impact on boosting usability and memorability;


goals and utility of the website: it’s important to let users know what is the purpose of the website and what users’ needs it can satisfy. When users are provided with this sort of data during the first interaction with a website, they are ready to devote their most precious resource — time — to know more;


ability to search around the website content: the search field or button should be easily seen and recognizable as well as located in the area of high visual intensity according to eye-tracking trends;


navigation elements providing the ability to move to different sections and pages starting from the home page: the home page becomes the starting point of the route from which the user should get the ability to move to any essential and meaningful part of the website an also get back home any moment and from any point of journey;


contact information and preferably data about creators or responsibles: the home page is the place where users expect to get provided with the basic information about who creates, maintans and curates the website and how to contact people in charge if there is such a need;


— links to social networks: support of social networks is not only an effective tool of social marketing but also the good way to communicate to users. Social networks are now used by thousands of users on regular basis, so there will be always the ones who are interested to see how the website is positioned in the environment which is common and clear for them as well as contact via usual social network tools instead of looking for the means of communication on the website. Considering and applying this trend can be one more step to positive user experience;


testimonials or information supporting trust to the website: mentioning famous clients or partners as well as the signs of social popularity can be a catchy factor to learn more and further invesigate the website content.


Defined target audience and rigorous user research, made on the earliest stage of interaction and visual design, enable designers to sort out layout elements of the highest priority according to target audience’s needs, expectations and  peculiarities of psychological perception. Preferably, the components of the highest priority should be placed in the pre-scroll area of the home page to make their perception fast.


As home page is actually the front door to the website, definitely it should provide all the strategically vital information about the website which a user should be able to absorb in split seconds. It’s important to remember that not many users tend to spend much time investigating a new website: in most cases there is a couple of minutes to attract their attention and inform about the website while they are scanning the page. If this short time is used wisely to communicate the observers about the theme and benefits they can get, they will be ready to spend more time to learn further and browse the site.


For this reason, it is highly advisable for web designers to learn more about psychological and physiological aspects of user interaction with web products, in particular color psychology and studies about eye scanning trends, for example the investigations by Luke Wroblewski and Nielsen Norman Group. They are deeply helpful for designers seeking to create home pages with high level of usability which directly influences general conversion and bounce rates of websites. Knowing how users tend to scan the web pages, designer can apply the most important elements in the zones of the highest visibility and in this way make the page quickly informative and catching attention of target users or readers.


tubik studio ice ui website

Tubik Studio | Ice by Ernest Asanov


Should all the traffic be directed to home page?


The answer considerably depends on the nature and complexity of the website. The biggest deal to think over is the user attention and its concentration on definite areas of the websites in terms of solving a particular problem or satisfying particular needs.


For simple one-page websites this question is not actual: indeed, they represent only a home page which satisfies one or multiple functions and there is no other place where the traffic could be directed from the outer sources. The same happens if the website is not complex, home page in not overloaded with diverse links and navigation elements, so conversion can be reached right from the home page while other pages play secondary roles. In this case directing all the traffic to the most informative part of the site, which also enables a user to accomplish necessary action and get what they need, is a good idea.


However, for complex websites and platforms, especially if they satisfy multiple needs of broad target audience, this approach can be the step killing profitability and reducing conversion rates. The user can get scared, distracted or even annoyed with the tons of information they have to get through to find what they need, especially if the needs or wishes are focused on a particular narrow goal. Using landing pages in case when you need to concentrate user’s attention on something important, to make it noticeable and easily available can be the efficient way of solving this problem. Landing page is a tool to emphasize one item, to make it quickly found and reduce delays in cases when target user seeks for specific operations, services or items. This is the issue of especially high importance in case of ecommerce websites when unwise design solutions bring to poor user experience and financial losses. If you want to know more about effective use of landing pages, welcome to read about the topic in detail in our previous article.  Anyway, the approach in every case should be based on user research and then thorough user testing.


What are important aspects of efficient home page?


Among the numerous aspects essential for such an essential zone of high functionality as home page, we would define the following aspects as the ones definitely deserving attention:

— clear intuitive navigation and balanced visual hierarchy

— application of different menu types enabling to avoid overloaded page design

— utility of the applied layout elements

— readable copy easy to scan

— length of copy blocks that correspond to target users’ needs and expectations

— usage of language (vocabulary, syntax, modality, keywords etc.) which is understandable and appealing to target audience

— intensity of graphic visual content

— short loading time of the webpage

— thought-out and efficient search

— responsiveness of the webpage when it’s opened on different devices and screens with various resolutions

— effective application of keywords

— good balance of tradition and innovation

— accessibility of the home page from any point of the website

— easy and clear recognizability of the home page in comparison with the other pages of the website

— consistency of visual design solutions

— visible and informative call-to-actions

— defining most important content to get it supported and strengthened with visual design solutions.


Here are some more design concepts for home pages accomplished by Tubik Studio designers.


home page landing tubikstudio

Comics Shop Home Page by Dima Panchenko


tubik studio design

Structure – Architecture Blog by Ernest Asanov


Recommended reading


Here are some more articles we could recommend for those who would like to get deeper into the topic of home page design. Some of them are classics while the others represent the ideas around quite modern and fresh trends, anyway all are useful for those who want to design helpful, usable and attractive home pages :

Top 10 Guidelines for Homepage Usability

6 Features a Prospect Needs to See on your Homepage Design

The Ten Most Violated Homepage Design Guidelines

5 Things to understand before designing Homepage for your start-up website

113 Design Guidelines for Homepage Usability

36 E-commerce Homepage Design Best Practices from the Experts

6 Elements of Outstanding Homepage Design

Home page principles

How eye scanning impacts visual hierarchy in UX design

Welcome to see the designs by Tubik Studio on Dribbble and Behance

tubikstudio animation ui

Food for Thought. 10 Tasty UI Concepts for Eating and Cooking.

Many decades ago famous writer George Bernard Shaw, known for his sharp tongue and sparkling sence of humor, said: “There is no love sincerer than the love of food.” With the course of time nothing actually has changed: food is still among the most important, discussed and loved aspects of everyday life. The sphere of design features it in diverse faces and directions combining traditional visualization with new techniques and approaches.


UI design is no exception. The basic idea behind UI/UX design is to create interfaces solving problems and satisfying users’ wishes. As eating is one of basic human needs, no wonder we can find numerous applications and websites devoted to this theme. We also take active part bringing new ideas and polishing existing solutions in design projects and concepts for websites and mobile apps. As well as with real meals presentation, visual design for digital products of this sort is a real food for thought.


Like with nicely performed meal, well-done attractive UI is able to increase the level of users’ expectations and catch their attention and senses immediately. However, even the most creative delivery of a meal is not able to save the situation if the food itself is low-quality and vapid. The same happens with UI. If designer doesn’t think much about the product itself, its logic, convenience, effective layout, being focused only on beautiful presentation, the risk of creating dead product is incredibly high.


In our previous article devoted to role of icons in UI we mentioned: the best chefs always say that everything put on the plate should be edible. According to the latest trends, we support the same idea when it comes to icons as well as the other elements of layout: everything that is put on the screen should be functional. Therefore, any icon used in the interface should have its meaning and function. Without it, an icon is just a kind of empty stub, making the layout of the screen or web page dirty with the unnecessary elements. This philosophy works well with other interface elements like copy, illustrations, photos, animation, color combinations, typography choices etc.


Here we have collected 10 different UI design concepts accomplished by studio designers. They represent different aspects reflecting topic of food: some of them are devoted to cooking theme, some present the direction of eating out, the others are connected to selling food. The nature of functionality platforms are also different: the concepts feature interfaces of  mobile applications, websites and landing pages. If you are interested to see more details, just follow the links. Let’s review them all. Bon appetit!


Dribbble shot by Sergey Valiukh

GIF for Restaurant Menu by Sergey Valiukh


The first of presented concepts is a mobile application for restaurant visitors. It features animated interaction with the screen presenting basic view of restaurant menu.  The names of categories are presented via effective combination of highly readable copy and clear meaningful icons for quick visual perception. Simple design with animated accents which immitate interaction with physical objects is a good way to bring positive user experience.


App screens by Tubik Studio

GIF for the Resto App  by Sergey Valiukh


Another piece of interaction for the same app shows one more block of its functionality. It’s a simple restaurant app for checking in and receiving feedback from clients and visitors of different restaurants. The main idea was to provide a simple and easy-to-use interface based on animation and color accents. Restaurant profile shows how many visitors were there and how many of them liked it. The whole app enables to vote for several different features of each restaurant such as «cuisine», «drinks», «comfort», «service» etc. Visual support with high-quality photo content featuring food and drinks enhances stylish looks and feeling the theme.


recipe website design Tubik Studio

Cooking Website by Ludmila Shevchenko


Here is the concept of a cooking website where users can find interesting recipes, add their ones and read useful articles devoted to food topic. The piece of interface is iPad version of layout. The designer chooses light background adding air to the screens and providing environment for efficient readability for different blocks of copy. Color markers are used to define the categories of content.


ipad interactions animation

iPad App Interactions by Sergey Valiukh


This one is an iPad application for booking tables in restaurants. To show its functionality and strengthen it with gorgeous food images, the designer chose an experimental bar profile page. It’s a venue where users can order fruit and seafood, and the profile page which contains everything to go with booking a table, sharing and saving this venue. Animation shows the interactions of user flow showing what happens once the «Book» button is tapped.



Vinny’s Bakery by Ernest Asanov


This one a the design concept of a website for a small bakery selling homemade bread. Here you can see the home page presenting the service, providing the links giving more information about the company and the items it offers as well as links to social accounts. The designer was keen to activate different techniques of visual perception via headline, images, background and copy block so that users could get the basic information immediately and got the warm feeling of freshly baked bread. He followed the philosophy of minimalism which is user-friendly, attractive and informative. On the basis of the design solutions it is easy to assume that this is the service positioning itself as a producer of upmarket products which are exclusively hand-made and presumably because of that reason cost higher than average bread in the supermarket. Harmony is the style provided by the webpage: dark background, branding element as a central element of a header, strong and clear headline establishing positive emotional message, visual elements enabling immediate perception of the theme and setting strong visual association with tasty pastry, short text block describing basic benefits of the product and clear visible call to action.


Landing Page Animation Tubik Studio

Landing Page Animation by Sergey Valiukh


The aim of the landing page above is to promote a shop of organic food. It is composed in several blocks presenting the name of the shop, products, highlighting some important aspects of service, call to actions and testimonials. The designer sets the purpose to make it informative but not overloaded, appealing but not aggressive. To make the experience more attractive and engaging, the process of scrolling the page was livened up with animation and the visual elements were selected to support the general theme and provide immediate visual perception of basic idea.


tubikstudio ui design

Tubik Studio | BuonApp by Ernest Asanov


Here is the interface of a social network for those who like cooking and want to communicate and get updated about this topic in fast and easy way. The app enables using all the scope of social functions: sharing recipes, making discussions, chatting, following, uploading images, collecting favorites and so on. Nice and smooth animations supports general stylistic concept and shows interactions within app functionality. As we usually do here in Tubik Studio, the designer followed the idea of keeping the balance of usability and attractive looks of the interface.


ui animation cafe app tubikstudio

Cafe Coupon App by Dima Panchenko


No doubt, good food is the great way to feel the world more positive and that is the key message behind the presented animated interface design. This is the concept of a mobile application for a chain of cafes providing the functionality for saving coupons and discounts and then using them buying tasty stuff. Interface animation is added to make the screen and interactions more lively and engaging and enable easy microinteractions. Icons and illustrations look bright and add positive vibes, even small layout elements like the icon for notifications are reflecting the basic theme and support consistency of general stylistic concept.


tubik studio healthy food animation

Healthy Food App by Ernest Asanov


Here you can see the screens of the mobile app organized around the idea of healthy lifestyle and providing recipes and tips on healthy food. Engaging graphic elements and correspondent color solutions are used to set the theme as well as enable fast visual perception of information which is supported with unobtrusive motion design accents. Animation is also used to show various interactions with a product. Together all those features support user-friendly, attractive and informative interface design.


tubik studio application recipes and cooking

GIF Animation for Recipes and Cooking by Sergey Valiukh


This is a design concept for the recipe application. With it, users can add recipes to their collections or find the ones online, categorize and organize their recipe books and categories, form menus and shopping plans. So, here you can see some interactions livened with motion design. They feature the process when the user is choosing the item from the list of categories and then from the list of particular recipes in one category. The implementation of the concept will be soon available free at GitHub.


So, practice shows the diversity of techniques and methods to make an app or website tasty and attractive. Nevertheless, to retain users, trendy and pleasantly-looking design should just cover effective functionality and user-friendly solutions. Otherwise, beautiful design will work like a cover without a sweet inside and that is the fastest way to lose the users. Put usability and functionality first, think over the logic, transitions and intuitive navigation — and visual design will become a great icing on the cake!


Today’s list is over but studio practice is full of many other interesting examples of design concepts for different purposes and needs of modern users. Don’t miss new presentations in our future posts.

Welcome to see the designs by Tubik Studio on Dribbble and Behance