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content strategy expert quotes

30 Expert Quotes on Content Strategy for Digital Products

Content is an inseparable part of any digital product. It helps to make websites and applications valuable for users and assists to increase user engagement of the product. However, the content created without certain purpose may seem confusing for users and have a bad influence on the credibility of the product. That’s why there always must be the well-thought strategy standing behind the powerful content. To dive deeper into the peculiarities of content strategy, we decided to refer to the professionals of this field. Today’s Tubik Quotes Collection presents the set of wise thoughts and tips from gurus of the content marketing and strategy including Kristina Halvorson, Lee Odden, and Joe Pulizzi.

content strategy expert quotes

«Content isn’t King, it’s the Kingdom.» (Lee Odden)

 

«A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer needs across all phases of the buying cycle.» (David Beebe)

 

«In my experience, the content strategist is a rare breed who’s often willing and able to embrace whatever role is necessary to deliver on the promise of useful, usable content.» (Kristina Halvorson)

 

«Focus on providing better answers for your audience: know that Google wants to have ‘answers’ for its audience, not just a lot of information.» (Cyrus Shepard)

 

«Treat your content like a product.» (Drew Davis)

 

«Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.» (Demian Farnworth)

 

content strategy expert quotes 2

 

«Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it» (Joe Chernov)

 

«Content that understands its audience will be good content. Content that doesn’t can’t be.» (Doug Kessler)

 

«People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.» (Matthew Gratt)

 

«It comes down to access. Giving the consumer something they can’t get anywhere else.»  (Jeffrey Moran)

 

«Create content that satisfies your uber goals and desires.» (Tom Webster)

 

«The key ingredient to better content is separating the single from the stream.» (David Hahn)

 

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«Content that builds trust is human, personal, and relevant. It isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust.» (Seth Godin)

 

«There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve.» (Rebecca Lieb)

 

«Content is anything that adds value to the reader’s life.» (Avinash Kaushik)

 

«Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.» (Pawan Deshpande)

 

«Content should ask people to do something and reward them for it.» (Lee Odden)

 

«We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, over time.» (Joe Pulizzi)

 

«Content precedes design. Design in the absence of content is not design, it’s decoration.» (Jeffrey Zeldman)

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«The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.» (Mark Schaefer)

 

«Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people — actual human beings — to create or curate it.» (Kristina Halvorson)

 

«The more content I put out, the more luck I have.» (Gary Vaynerchuk)

 

«Create content that reaches your audience’s audience.» (Ann Handley)

 

«Stop thinking about flat websites and get your content out of the domain.» (Robert Simon)

 

«Content builds relationships. Relationships are built on trust. Trust drives revenue.» (Andrew Davis)

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«Just as your content needs to target customers at every step of their journey with you, it also needs to appeal to their rational and emotional sides. Every customer needs to have their interest piqued, engagement provoked and confidence built.» (Mark Wilson)

 

«In the future I see a democratization of content creation through content relationships with famous influencers (brandividuals) and niche influencers alike. There’s upside to content co-creation for both brands and contributors. The influencers get exposure to the brand community and the brand gets exposure to better quality content shared with an entirely new audience.» (Lee Odden)

 

«Pushing out content you want to publish is very different to executing a successful content marketing program- one that connects with customers by delivering meaningful experiences that are contextually relevant.» (Ardath Albee)

 

«People use content to express identity.» (Ze Frank)

 

«Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.» (Jay Acunzo)

content strategy expert quotes


Welcome to check issues of Tubik Quotes Collection on branding, usability and user-centered design

ted talks graphic design typography books

TED-talks: Typography, Books, Graphic Design.

It’s not a secret how diverse and influential is graphic design nowadays. It covers multiple purposes and serves great deal of diverse spheres of human life and activity. Today it is enhanced and strengthened by broad opportunities of modern technologies, but new generations of the best designers keep following the roots and getting inspired from the experts.

 

One of the ways to inspiration we find productive and highly professional here in Tubik Studio is TED videos. Perhaps you remember the collections we have already suggested watching: 20 TED talks for designers about diverse design issues and 10 TED-talks for creatives from different spheres. Today we’re going to recommend you a new set of professional and informative TED and TEDx-talks that we find interesting, useful and helpful. 

 

Here is the collection of 10 TED-talks all with the descriptions given on the TED website or YouTube presentations. This time they are focused on the issues of graphic design. Most of them are already classic, sometimes even could be called legendary, and that makes them even more precious as they have been successfully checked with the time and practice. The ability to analyze take the best from the past usually broadens the creative horizons and becomes a solid foundation from innovative thinking. So, enjoy watching and feel the energy of great masters!

 

My life in typefaces — Matthew Carter

 

Pick up a book, magazine or screen, and more than likely you’ll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books — remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

 

 

Intricate beauty by design — Marian Bantjes

 

In graphic design, Marian Bantjes says, throwing your individuality into a project is heresy. She explains how she built her career doing just that, bringing her signature delicate illustrations to storefronts, valentines and even genetic diagrams.

 

 

The art of first impressions — in design and life — Chip Kidd

 

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

 

 

Designing books is no laughing matter. OK, it is. — Chip Kidd

 

Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. This talk is from The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.

 

 

Can design save newspapers? — Jacek Utko

 

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

 

 

Why write? Penmanship for the 21st Century — Jake Weidmann

 

What is the future of writing in the digital age, and why does it matter? In this surprising talk, Master Penman Jake Weidmann explores the connections between the pen and how we learn, think, and carry our cultural heritage at a time when the very act of writing is being dropped from school curricula across the country.

 

Jake Weidmann became the youngest person to receive his Master Penman certificate in July 2011. He works across several mediums including drawing in pencil and charcoal; pen and ink; painting in acrylic, airbrush, oil and gouache; sculpting in wood, bone, antler and clay; and is versed in numerous forms of calligraphy. He is best known for the integration of flourishing and hand- lettering in his art. Jake also designs his own hand-made pens. He, like his pens, travels the globe, reintroducing this Old World art form and cultivating its relevance in the world of today, of tomorrow, and forevermore.

 

 

The beauty of data visualization — David McCandless

 

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.

 

 

Wake up & smell the fonts — Sarah Hyndman

 

Sarah shares with us a story of type and invites us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.

 

Designer Sarah Hyndman explores typography as we experience it in our every day lives under the banner of Type Tasting. Since the launch in 2013 she’s curated an exhibition at the V&A for the London Design Festival, been interviewed on Radio 4’s Today, taken Type Tasting to South by Southwest in Austin, Texas and has been commissioned to write a book.

 

Sarah has been a graphic designer for over 15 years, working in agencies before setting up design company With Relish. After studying an MA in Typo/Graphics at the London College of Communication she was invited back as a guest tutor.

 

 

Typography — now you see it — Shelley Gruendler

 

Dr Shelley Gruendler is a typographer, designer, and educator who teaches, lectures, and publishes internationally on typography and design. When she is not traveling the world as the founding director of Type Camp International, she is proud to live in the Canadian Typographic Archipelago.

 

 

The art of kinetic typography — Dan Boyarski

 

Dan Boyarski is professor and former head of the School of Design at Carnegie Mellon University, where he has been for thirty-two years. His interests lie in visualizing complex information, interface and interaction design, and how word, image, sound, and movement may be combined for effective communication. In the spring of 1999, the Design Management Institute awarded Dan the Muriel Cooper Prize for «outstanding achievement in advancing design, technology, and communications in the digital environment.»

 

 

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