Tag Archives: animation

year in review tubik studio design

Tubik Studio 2016. Year in Review.

Bright, fast and furious, the year 2016 is over. For Tubik Studio it was dynamic, bright, rich in meetings, shots, interesting projects and non-stop professional growth. The company got bigger, more experienced and diverse. Traditionally, we start every new stage of our workflow remembering the most significant points of what has already been done, and today won’t be an exception. Let’s take a moment to turn back for a while and remember some outstanding things that marked 2016 for our team.

 

Being active on Dribbble, we published over 170 shots. Welcome to look through the set of top positions in the categories of UI/UX design, animation, branding and illustration. Following the links, you will be able to see all their detailed descriptions and full-size attachments.

 

Top Twenty UI/UX shots

 

tubik studio web design

Page 404

 

tubikstudio travel gear landing

Travel Gear Landing Page

 

tubikstudio library widget

Library Widget

 

tubikstudio ui webdesign

Comics Shop Home Page

 

graphic design tutorial tubik studio

Singify App Tutorial

 

Christmas graphic design tubik studio

Magic Christmas App

 

tubikstudio homepage design

Event Agency Webpage

web design UI concept tubik studio

The Big Landscape

 

tubik_studio_website_ui_bakery

Vinny’s Bakery

 

health care app UI design

Health Care App

 

website design tubik studio

Adventure Agency Website

 

landing page UI design tubik studio

Website on cooking seafood

 

tubikstudio graphic design illustration

Ryiadh Tour Guide

 

tubik studio design

Weather App Concept

 

mobile app design tubik studio

Moneywise App

 

travel app tutorial tubik studio

Travel App Tutorial

 

snake battle app UI design

Snake Battle

 

toonie alarm UI design

Toonie Alarm

 

online magazine design tubik studio

Daily Bugle Online Magazine

 

book swap app tubik studio

Book Swap App

 

Top Twenty Animated shots

 

tubik studio web ui design

Birds of Paradise Encyclopedia

 

landing page animation Tubik studio

Magic.co landing page animation

 

 

tubik_studio_book_swap

Book Swap App

 

Landing Page Animation Tubik Studio

Organic — landing page animation

 

tubik studio healthy food animation

Healthy Food App 

 

tubik studio application recipes and cooking

Recipes App

 

tubikstudio ui design

BuonApp

 

website design UI

Architecture Firm

 

Tubik studio UI animation

Museu

tubik studio ice ui website

Ice Website

 

tubikstudio ui animation website design

Bjorn Website

 

ui animation cafe app tubikstudio

Cafe Coupon App

 

apple even animation tubik studio

Apple Event Animated Graphics

 

gym landing page concept by Tubik

Gym Landing Page

 

tubik studio animated illustration

Lowrider

 

tubik_toonie_help_screens_interaction

Toonie Alarm tutorial

 

animation design

Night Run Animation

 

Contact List Concept Scrolls Tubik

Contact List Concept

 

animated tutorial

Social Network Tutorial

 

motion design tubik studio

Rocket Animation

 

Top Ten Branding shots

 

business cards design

Deetu Business Cards

 

logo design music app tubik studio

Switch-up logo

 

logo design tubik studio

fOxygenic logo

 

andre logo design tubik studio

Andre logo 

 

logo design branding tubik

Pickitout logo

 

lion browser logo tubik studio

Lion browser logo icon

 

snake battle logo for game app

Snake Battle Logo

horsy logo design branding

Horsy Logo

 

logo design by Tubik studio

Elephun logo

 

logo animation tubik studio

Realli logo

 

Top Ten Illustration shots

 

Rio 2016 Illustration tubik studio

Rio 2016

 

graphic design illustration tubik studio

Californication Bus

 

tubikstudio space wallpapers

Free Space Wallpapers

 

character illustration tubik studio

Indian Dreamcatcher

 

Christmas graphic design tubik studio

Christmas Spirit Illustration

 

game character design tubik studio

Ulf the Viking

 

tubik illustration jazz tales book

Tales of the Jazz Age Book Cover

 

tubik studio illustration graphic design

Muscles Magazine

 

star-wars-rogue-one_tubik_studio_illustration

Star Wars Rogue One Illustration

 

badges illustration tubik studio

PukaPal Badges

 

Top Ten Articles in Tubik Blog

 

2016 brought a great deal of new posts in Tubik Blog to share our ideas, case studies and experience. Here is the list of some articles which got shared and read by big number of readers.

 

tubik blog article

Visual Perception: Icons vs Copy in UI

 

Tubik Studio Interface Animation

UI Animation: Microinteraction for Macroresult

 

toonie alarm time picker

The Ultimate Guide to Creating a Mobile Application

 

book swap app design

UI Animation: Eye-Pleasing, Problem-Solving.

 

lion browser logo tubik studio

Logo Design: Creative Stages.

 

tubikstudio ui ux design

UI/UX Glossary: Steps to Usability.

 

web design tubik studio

Home Sweet Home. Strategies of Home Page Design.

 

tubik studio ui design dark

Dark Side of UI: Benefits of Dark Background.

 

ios-developers-tubik-studio

Review of Popular Trends and Tools for Developers in 2016

 

UI design trends

Review of Popular Design Trends for Interfaces in 2016

 

Top Five Tubik News

 

Growing diversity of services

In 2016 we formed the full team of specialists able to create and maintain a digital product from scratch to release: today we are a comprehensive full-cycle digital agency, with experienced specialists in the domains of branding, UI/UX design for websites and applications, graphic design of any complexity, motion design, iOS and web-development, QA testing.

 

collaboration-process-app-design

 

Variety of outsource projects

2016 brought us the great bunch of outsource design and development projects for diversity of businesses and organizations. They established broad experience of collaboration with different customers, including big and well-known clients. One of the latest projects of 2016 was a «year-in-review» video for Opera.

 

 

In-house iOS application: Toonie Alarm

In 2016, to get closer to our outsource clients, we have set the purpose to create in-house studio products helpful for their target audience and adding some social value as well as giving us comprehensive experience of full path for creating and promoting digital products. In the domain of iOS app design, the product created and released by Tubik in 2016 is Toonie Alarm, entertaining and funny free alarm app for iPhones rewarding users for waking up with cute stickers. 

 


 

In-house content project: Design4Users

Design4Users is a blog devoted to diverse design issues solving users’ problems. It is organized via the basic categories such as «Branding» «Product» «Print» and «UI/UX» and plenty of more detailed tags in the mentioned domains. This resource was started with the aim to provide designers, customers and all those who are interested in this sphere of human activity with a wide variety of useful and interesting content supported with attractive and functional design. The blog is designed, developed and curated fully by Tubik studio team.

 

design4users blog

 

Free e-books by Tubik team

Additional big news was the start of Tubik Magazine, the set of free e-books from us about different aspects, approaches and tips on design and development. The first issue called Design for Business presented a variety of business points and terms important to consider for designers working over goal-centered design for companies and brands. The second ebook called Logo design was devoted to creative stages and strategies of efficient logo design. Both books are supported with practical cases. Welcome to read them or download totally for free.

 

tubik studio free ebook design for business

 

Bright moments of work, rest and creative search were traditionally shared with our followers on studio Instagram page. No doubt, we also didn’t miss the chance to share our ideas, news, tips and experience via Medium and Quora as well as kept everyone updated with studio news via Twitter, FacebookTumblr and Flipboard.

 

new-year-photo

 

Even this quite brief review makes obvious that 2016 was full of everything for our team. And we are ready for new challenges, perspectives and projects in 2017 which will definitely open many new unforgettable creative pages. 

 

 

Warm greetings for everyone from Tubik Studio, we wish you amazing and successful year 2017!

video speeches for ui ux designers

15 Must-See Expert Speeches for UI/UX Designers

The year is counting its last days. As we could see in the article devoted to design trends in 2016, it’s been a bright, dynamic and diverse year for global design community. In addition to new trends and interesting digital products, it strengthened one of the core features of creative and career growth in the field of UI/UX design for digital products: to be highly professional and flexible for new challenges of the modern high technology, designers have to learn and improve themselves in non-stop mode. 

 

The domain of user experience and user interface design is so young, but already well-established: that’s amazing to see how many people, who started their career when the positions of UI and UX designers didn’t even exist in the list of specialities of higher educational institutions, now have grown into experts able to open the stunning area of knowledge and practice. And that’s a real luck for professionals all over the world to be able to share their findings via both real and online conferences with a view to getting the global design community stronger and more flexible for the sake of creating user-friendly problem-solving problems.

 

Today we would like to share and recommend you the collection of videos featuring deep and informative speeches from recognized experts in the sphere of creating digital products. They are devoted to different aspects of design for users and will definitely bring helpful and useful professional tips to UI/UX designers working over websites and mobile applications. So, enjoy watching, absorb knowledge and get inspired!

 

Hooked: How to Build Habit-Forming Products

by Nir Eyal

 

 

Designing Meaningful Animation

by Val Head

 

 

The Top 10 Things You Need to Know about Perception

by Susan Weinschenk

 

 

Designing Emotional Experiences

by Aarron Walter

 

 

Mind tricks & 7 Secrets of Behavioural Economics for UX Designer

by Lanny Geffen

 

 

How product design can change the world

by Christiaan Maats

 

 

How to manage for collective creativity

by Linda Hill

 

 

The complex relationship between data and design in UX

by Rochelle King

 

 

The art of innovation

by Guy Kawasaki

 

 

Why UX is not only the Responsibility of the UX’er

by Janne Jul Jensen

 

 

The Cognitive Abilities of Human Beings — Why Some Things are so Darn Hard!

by Janne Jul Jensen

 

 

Building a Winning UX Strategy Using the Kano Model

by Jared Spool

 

 

User eXperience

by Jesse James Garrett

 

 

Designing Better Conversations

by Justin Davis

 

 

Empathy: your secret weapon in designing for the web

by Nathalie Nahai

 


Originally collected for Design4Users

Welcome to check out 20 TED-talks for Designers

UI design trends

Review of Popular Design Trends for Interfaces in 2016

The year is going away so fast: seems each day just melts away like a snowflake. Traditionally, before the holidays start, it is the high time to turn away and revise what deserves to be remembered.

 

We have already reviewed the most popular trends and tools for developers in 2016, today the theme will be continued with significant design trends that couldn’t be left without attention. No doubt, this design year was globally dynamic, creative, full of news and events. Having worked over diverse design projects and tasks as well as in-house studio products here in Tubik Studio, we prepared our list of trends in design for web and app interfaces, which got popular this year, illustrating some of the mentioned points with works by studio designers. Let’s get started.

 

Flat design

 

Flat design has significantly grown its presence and diversity this year, both in interface design and branding. The design approach is known for its minimalist and concise use of visual expressive means and has established itself as a style favorable for enhancing usability and visual harmony of user interfaces. The most prominent feature which actually has inspired the name of this direction is applying flat 2-dimensional visual details as the opposite to highly realistic and detailed skeuomorphic images.

The features of flat design supporting its steady popularity in interface design include:

  • simplicity of shapes and elements
  • minimalism
  • functionality
  • bold and highly readable typography
  • clear and strict visual hierarchy
  • close attention to details
  • thoughtful appliance of bright colors and contrast supporting quick visual perception
  • avoiding textures, gradients and complex forms
  • applying the principles of grids, geometric approach and visual balance.

 

ui animation cafe app tubikstudio

 

Here in Tubik we have checked high potential of flat design for interfaces on practice, with not only numerous outsource projects, but also the iOS app Toonie Alarm, designed and developed by studio team. Thoughtful integration of flat design via diverse interface elements, including icons, illustrations, buttons, tabs and the like, proved itself efficient for making UI bright, attractive, clear, intuitive and easy-to-use.

 

Toonie Alarm UI design

 

Moreover, this year flat design has set the strong link between branding and UI design, mutually supporting each other in digital products.  One of the fields broadly strengthening this trend was creating logos and app icons flat and simplified. This trend has featured itself not only in brand new projects, but also for well-established websites, apps, companies and products, which have presented new redesigned logos and corporate style visuals redesigned according to the principles of flat design.

 

Conversational UI

 

Another broadly discussed trend is conversational UI which has been the object for hot debates and theme for many speeches and case studies this year. Basically, the term «conversational UI» is connected with interfaces that enable users to communicate directly to the system in a way imitating conversation with people. In vast majority of cases, this sort of UI involves voice manipulation and recognition as the part of interaction.

 

More and more products are featuring this sort of functionality: some want it just because it’s trendy and fashionable while others find real ways to engage it for problem-solving objectives. Most often it is realized by chat-bots providing a flair of talk to the users. In automated dialogues of this kind, depending on the nature of the product and style of talk which is seen appropriate for the target audience, conversational UI can effectively involve both verbal (language) and non-verbal (emoticons, pictograms etc.) means of communication.

 

Among the advantages of conversational UIs, one of the frequently mentioned is automation of some basic and repetitive operations saving people’s effort for more creative and complex task. It can enhance usability of the product and even make it proactive, giving prompts to the user and improving interaction with the product. Still, there is the trap to overload the product with this sort of communication, based on standard situations and issues while missing non-typical cases or questions which need different solutions. Moreover, by far not all target users are ready to communicate in that way, so this design solution needs to be grounded on extensive user research and testing from the early stages of user experience design. Conversational UI can easily give zest to user interface. Yet, if it’s not analyzed and tested well, conversational UI can do the opposite and spoil user experience by poor interaction.

 

Anyway, this year UI designers have thought over new perspectives of applying conversational UI, in particular in combination with AI technologies, and this trend will definitely grow showing new rays of creativity next year. Conversational UI isn’t just another fad: it is the trend providing total or partial changes to certain areas of interaction design and giving alternative approach to problem-solving and decision making processes.

 

Minimalism

 

This year has given the great bunch of applications and websites designed on the principles of minimalism. They support positive user experience by providing clear and simple interfaces, full of space and air, focused on content and navigation. Minimalist interfaces are characterized with thorough attention to visual elements, not numerous but always transferring a particular message. Minimalist interfaces, both for web and app, also feature sophisticated work with typography and visual hierarchy supporting instant scanning and skimming the content of the page or screen. Moreover, interfaces of this sort usually provide high level of legibility and readability.

 

tubikstudio ui animation website design

 

Custom graphics

 

Desire of originality sprung out in UI design in the area of custom graphic design of all kinds. More and more interfaces apply custom mascots, icons and  illustrations that fulfill multiple goals: adding originality to the visual design concept, enhancing usability, strengthening navigation and marking out the content depending on its nature and functions. Graphic details play crucial role in usability and accessibility of the product and even the slightest changes can bring significant results, speeding up visual perception and understanding interface elements or transitions.

 

Visual perception is one of the most productive and quick ways through which people are able to obtain information and get it processed by the brain. It influences so many aspects of life that neglecting the issue while creating products for users would be extremely unwise. That is why the aspect of applying visual elements of high functionality in the interfaces such as icons and their impact on general efficiency of the product has been an actual topic in global design community for a long time. In addition, images push the limits of perception for users who have natural problems with text recognition such as, for instance, the dyslexic or non-reading preschoolers.

 

As for custom illustrations or icons, created for specific products, made according to the preferences and needs of the particular target audience and with a view at certain business goals, they are able to make the product work more efficiently solving users’ pains and satisfying wishes. Perhaps, that is one of the most popular reasons why this trend got so popular in 2016 presenting interesting interfaces with custom graphics of diverse styles and performance.

 

Tubik Studio Weather App

 

Another side of this trend is evolving field of wallpapers for desktops and mobile devices featuring original graphic artworks on a variety of topics. It also can be characterized as user-friendly trend giving users the choice of means for self-expression and satisfying personal aesthetic needs.

 

Animated microinteractions

 

Interface animation is one more hot and debatable topic of this year. Although there is a big army of those who find animation an unnecessary feature overloading user interface and making it more complicated, most users expect motion as an integral part of interaction experience. So, designers and developers work over more and more sophisticated methods to make animation pleasant-looking and problem-solving characteristic of modern apps and websites.

 

One of the frequent methods of adding motion to UI are animated details featuring microinteractions. Microinteractions supported by clear finalization via motion create fast feedback for the user and make the experience positive and efficient while navigation simple and intuitive. Animated buttons, switchers, toggles and other interactive elements inform user in split seconds activating all the potential of fast visual perception.

 

tubik studio button ui

 

As we mentioned in the earlier article, animation in the interface can create pleasant illusion close to natural interaction with physical objects which often doesn’t need too much cognitive process. For example, if you pull the object, press it, move out the tab, the movements should feel natural.  Most users won’t be able to see this sophisticated work accomplished by designers: they will take it for granted and the fact it makes them comfortable will be the biggest praise for design solutions.

toonie switch UI animation

Scroll animation

 

Scroll animation also got new vibes and perspectives of artistic realization. Thought-out movement of layout elements while the webpage is scrolled enhances user experience significantly and creates the harmonic feeling of one integral smooth interaction rather than perceiving several separate parts or blocks of the page. Moreover, this sort of interactions is aesthetically pleasant and engaging, and these emotions are a good factor of retaining users. This year, full of new updates in design tools and software, showed great practices of sophisticated work on scroll animation.

 

Landing Page Animation Tubik Studio

 

Animated tutorials

 

Tutorial is a vital part of onboarding users for most mobile applications. Certainly, wide variety of means and techniques are applied to make it clear, engaging and informative as it is a strategically important element of involving users into further interaction with a digital product. This year designers combined traditional techniques with new popular findings: in particular, custom illustrations and animation brought new vibes to app tutorials, making them more dynamic and enhancing their informative potential.

 

tutorial interface animation tubik studio

 

Diversity of landing pages

 

Surely, landing pages were discovered much earlier than 2016, still this year has brought the new lap of their development and diversity. More and more businesses and social projects take advantage of using them for effective presentation of special services, sales, offers or issues that need focused user’s attention. Landing pages have also grown their presence in the Net as the effective method of promotion for native mobile apps. Accomplished wisely and thoughtfully, grounded on user and market research and testing, broad usage of landing pages can be also seen as the other user-friendly trend, providing users with necessary information and interactions in clear and accessible way saving their time and effort. From the business perspective, they also work well giving businesses the flexible tool for original and effective presentation.

 

web design UI tubik studio

 

Brutalism

 

The trend of brutalism in digital design has rocketed this year getting more and more expressions and diversity. It is often characterized as a webdesign style aiming at breaking standards and predictable design techniques. The websites created in this manner are a sort of rebellion to sophisticated designs with thought-out symmetry and harmony, complex layouts and accents of aesthetic visual performance. Vice versa, brutalism is based on simple and raw appearance, in most cases not loaded with many visual details and sometimes even close to plain HTML page. Used wisely, for the appropriate goals and audience, this approach can bring high level of originality to the website and make it really stand out of the crowd.

 

Contact List Concept Scrolls Tubik

 

Custom grid

 

According to Internet Live Stats, there are over 1 billion websites in the World Wide Web today. This milestone was first reached in September of 2014, as confirmed by NetCraft in its October 2014 Web Server Survey, and first estimated and announced by Internet Live Stats. The number had subsequently declined, reverting back to a level below 1 billion due to the monthly fluctuations in the count of inactive websites before reaching again and stabilizing above the 1 billion mark starting in March of 2016. With more and more websites coming into play, designers have to be more and more creative to not only make them attractive and harmonic, but also give them a feel of uniqueness and original appearance. That is one of the reasons, why experiments with grid also won their place in the list of general design trends of the leaving year. Custom grid is the way to save the feeling of harmonic layout and placement of the elements with higher level of flexibility and originality. However, this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception.

 

 

web design UI concept tubik studio

 

Bold and catchy typography

 

2016 could also be mentioned as the year of further rigorous practice on typography in global design community. It brought the world loads of new nice typefaces both universal and created with a view to particular objectives or products. Typography continued its progress as one of the crucial aspects of efficient web and app design, and one of the trends in this domain was practices of applying bold and outstanding typography for webpages, catching users’ attention and instantly informing them about the core message. In particular, this approach got its development in the sector of landing pages whose quick and dynamic presentation of core data to users has great influence on conversion rates.

 

tubik_studio_website_ui_bakery

 

Large thematic image

 

One more trend often found in various designs for interfaces is applying prominent images, which could be either photos or illustrations, as the central visual element of the general composition. Important thing is that the image is never just a placeholder of nice looks: it presents a powerful way to strengthen the informative potential of the page or screen, set the theme instantly and focus user’s attention at the significant details. Needless to say, it takes much designer’s effort to choose the one successfully transferring the necessary message and supporting general stylistic concept.

 

UI design trends

 

Handwriting lettering

 

Custom handwriting lettering also got popular as a design trend and is often used for marking out significant details and images in an original way. Special lettering made by professional designers looks fresh and unique, refreshing visual performance of the webpage or screen. On the other hand, being applied in UI design, it demands additional effort to be tested in the layout as it can happen that hand-crafted lettering looks great separately, but doesn’t work effectively in combination with other elements of the interface.

 

Real content instead of Lorem Ipsum

 

This year has featured growing attention to content, its quality and performance. In user interfaces, content and design and interconnected parts that should successfully support each other instead of fighting for users attention. That makes more and more designers prefer applying real content instead of well-known Lorem Ipsum, even in cases of creative stages or presentation of design concepts. It gets designers, clients and users closer to real experience and more natural feel of interactions.

 

landing page UI design tubik studio

 

Videos explaining or presenting products

 

Due to easy access to reviewing videos via YouTube, social networks and other platforms of product presentation, video explainers have quickly established themselves as a popular trend. Naturally, it wouldn’t be logical to neglect such a powerful source of connection with clients and users, so 2016 has brought a great variety of videos presenting the products, companies and services, explaining their benefits and special offers, showing engaging flow of interaction and connection. They took over the responsibilities of the picture which is worth a thousand words: video explainers quickly show the most important features of the product and let the users know what deserves their attention first of all.

 

Example of video explainer designed by Tubik Studio for Toonie Alarm

 

Example of promotional year-in-review video designed by Tubik Studio for Opera

 

Bright and dark color palettes

 

No secret, color is one of the most powerful and influential factors in UI design. One more trend in UI design deserving a place in the list of this year is great variety of color palettes designers choose for applications and websites. Diversity of new fonts and typefaces as well as research of usability studies allow going beyond standards and trying new combinations which will take advantage of diverse colors but with it won’t lack in usability. More and more creatives are discovering new horizons combining traditional techniques with innovative approaches in the domain of work with color.

 

tubik studio application recipes and cooking

 

To sum up, we can certainly say that in the sphere of UI design 2016 has been the year of creative search and experiments, still most of them were focused on usability and desirability of the final products. No doubt, 2017 will not lose its chance to polish these trends and open the new ones. 


Welcome to read the review of popular trends and tools for developers in 2016

Welcome to see the designs by Tubik Studio on Dribbble and Behance

toonie alarm UI design

Case Study: Toonie. UI Animation Development.

In most cases, when users deal with animation in the interface, it takes short seconds and feels as natural as a breath. Being far from design and development routine, it’s almost impossible to imagine that these brief and simple interactions take long hours of thorough work presenting mix of science and art. 

 

In our previous articles we had numerous chances to show you diverse UI animations solving users’ problems and enhancing usability, still they were mostly presented in design perspective. Today’s  case study will set the link between design and development for iOS mobile applications: it will show you collaboration of UI designers, motion designers and iOS developers working over animation for Toonie Alarm. Previous case studies already let you see the creative process for user interface and mascot design, but this time you will come along step-by-step guide on how animation was created for the app. 

 

Time Picker animation

 

Time picker in the alarm application is actually the core part of interaction with the app and the primary element at which motion design and development play the vital role for establishing both usability and visual harmony. Let’s see how science, calculations and code are able to transform into beauty and style.

 

toonie alarm UI animation

 

All the content of animation is placed on custom subclass UIView, for this case we call it AnimatedDayView.

 

layers_scheme toonie-ui-animation

 

The bottom layer is Infinite UIScrollView (1 on the scheme above). It is the endless scroll view that includes the copies of the image below.

 

toonie scroll animation

 

There are numerous ways of realization for endless scroll. The main idea of replacement in scroll view is to recalculate the size of the scroll view and replace the invisible previous image showing the new one and adding the one for the future.

 

In the case of animated time picker for Toonie, we took the starting point as 6 AM, therefore the middle point is 6 PM and the ending point is 6 AM of the next day.

 

The next layer is Stars UIImageView (2). This UIImageView is added over the scroll view and goes round its centre; during this process the Alpha of the layer is changed. It means that in the daytime it is transparent while in the evening time it gradually appears.

 

stars_ui-view_scroll_animation

 

The next layer is CALayer for the sun and the moon— SunMoonBackgroundLayer. It isn’t seen on the scheme as it has the same size as AnimatedDayView. It also rotates around its centre which is below the visible frame of the screen (5).

 

On the SunMoonBackgroundLayer, there are two more layers — for the moon (3) and the sun (4). The layer of the moon rotates to the same angle as SunMoonBackgroundLayer but in the opposite direction. The sun rotates to the higher number of radians.

 

The issue of great importance here was to thoroughly calculate at which number of degrees should each layer be rotated and how far should the scroll go on. The scroll presents the easiest part. The input variable is always time, that is the hour and minutes which user chose on UIDatePicker. With this data, it’s quite simple to calculate the scroll view shifting. Initially it will be zero, which in our case is equal to the time of 6 AM as we set above. Imagine that user has picked the time 9.10 AM. We can understand which number of pixel the view has to shift down or up when we calculate the difference of the time in minutes (190 minutes) and transforming them into pixels. All the scroll ground presents 24 hours, so its height presents 24 hours, therefore 1 minute=image_height/minutes_per_day (60*24). Knowing the value of 1 minute, it’s not difficult to calculate how many pixels are set into 190 minutes. The only thing left to do is to move the scroll on the required number of pixels, which can be also negative in cases when the new time is less than the previous setting.

 

The next important parameter is Alpha of the stars. It can be calculated with understanding at which particular place on the background image we are at the current position. It means that at 6 AM in the top part of the image the stars should have Alpha 0 value because the morning starts. And the stars are ignored, aka kept in Alpha 0, up to 6 PM, and then Alpha value should be gradually increasing so that at midnight Alpha reached 1. The calculation of dynamics and intensity here can be different depending on desired visual effect. The core thing is that we have the basic parameter which we can rely on: the current position on the background image. And it can be easily calculated knowing the time set by the user. With alteration of Alpha motion, attractive visual performance can be effectively reached.

 

To calculate the angle of rotation, we take 360 degrees for 24 hours. So, 0 degree = 6 AM. We calculate the difference in minutes, find the number of degrees per minute and set the degrees required for shifting.

 

Another element of animation is clouds. They appear due to NSTimer. It adds one of the graphic variants for clouds (the app uses three graphic versions) with random coordinate of Alpha (transparency) beyond the limits of the screen on the right side. After that animation of movement (changing the centre) starts from right to left. The timer is launched with the random interval.  After the animation is finished, the cloud is gone.

 

toonie alarm time picker

 

Sun switch

 

Another piece of animation that required attention and creativity was the switch on the Alarm Screen, the actual element of interaction showing that the alarm is set and active or not. Design solution supporting general visual performance of the app was to make the toggle look like the animated sun when alarm was in the active position.

 

toonie switch UI animation

 

Looking over the accomplishment of the presented motion via code, we see that this is the UIView which contains several layers.

 

toonie-ui-switch_animation

 

The first layer is the background of the hole in the switch (1) which has a rectangular shape. Above it, there is the circle — the toggle of the switch (2) which is the centre of the sun. It can move leftwards or rightwards. Another layer is the sun rays (3). They are set as the separate layer because they have the endless animation of rotation.

 

When the switch is off, the rays change their Alpha to 0 and animation stops. Over all the mentioned layers, the largest layer is placed which is the background of the switch (4). This is also the rectangular layer which has a mask CAShapeLayer drawn with two UIBezierPaths.

 

 

The mask cuts off the layer of the required shape and switch gets a look of the final view. For interactive controlling, two Gesture Recognizers are added: UITapGestureRecognizer for pushing and UIPanGestureRecognized for pulling the toggle.

 

This practical case shows that making animation which will realize its problem-solving potential looking attractive and natural is a demanding task requiring thoughtful approach and collaboration of designers and developers for users’ sake. If you want to test everything described above in real interaction, just set Toonie and see how it works. And don’t miss new cases telling more stories of creative process.


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web design interactions tubik studio

Web of Life. Creative Web Design Concepts.

Nowadays, World Wide Web could definitely be named the web of life. It connects people from all around the world whatever their aims and wishes are about. Personal and professional communication, ordering and delivery of goods and services, education and mentoring, searching for new information, advertising, watching films, tracking everyday stuff and accounting finances, and so on, and so forth—seems, there’s no sphere to which the Internet wouldn’t add its own two cents. No doubt, there are both advantages and disadvantages brought by technology and new ways of broader and faster communication of all kinds. Still, today we are going to focus more on the variety of perspectives for positive influence of the web on people’s lives of global society.

 

In the design glossary issue devoted to key terms of web design we mentioned that as a domain of human activity it lies on the crossroads of many sciences and practices. Among them the following should be mentioned:

  • drawing and composition
  • painting and coloristics
  • logic and schematism
  • analysis and statistics
  • visual arts
  • programming
  • user research
  • psychology
  • copywriting
  • branding and marketing etc.

 

Covering diverse aspects of a website functionality and appearance, some designers work in teams every member of which specializes in a particular sphere while the others can work out different of the mentioned aspects individually. Anyway, in vast majority of cases web design is the sphere of digital products which have to be functional and user-centered. As famous American designer Charles Eames said “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose” and his words totally reflect the idea of modern web design.

 

Working over a website, designers have to concentrate on such aspects as:

usability (the website is convenient, clear, logical and easy to use)

utility (the website provides useful content and solves users’ problems)

accessibility (the website is convenient for different categories of users)

desirability (the website is attractive and problem-solving, it retains users and creates positive experience which they are ready to repeat).

 

Here in Tubik Studio we have felt all the power of web, both from the perspective of professional growth and positive user experience. If you take a virtual trip around Tubik Blog, you’ll see the case studies and articles devoted to the theme of creating websites solving users’ problems, providing natural and effective flow of human-computer interaction and positive experience. Being a team knowing the inside-out of web design and development, today we are going to continue the topic with the collection of practical design concepts presenting design solutions for the variety of websites with different objectives, target audience and visual style. Here you’ll find the concepts for particular web pages, animated web interactions, ideas for landing and home page design and the like. So, let’s get started!

 

Website on travel destinations in Iceland

 

tubik studio ice ui website

Presented concept features the set of interactions with a website devoted to the theme of traveling around Iceland. Working over the color palette, the designer chose the light background featuring the theme of Iceland and a contrast bold headline. Images are used in the scheme one-per-page so that they could support the theme but not overloading the page or distracting the user. Thorough attention was paid to typography and composition as key sides of user-friendly minimalism enhancing usability, navigability and visual harmony transferring the spirit of the presented place. Navigation features the right side menu with titles placed vertically still easily readable due to the choice of font, the rest of the navigation links are hidden in extended menu behind the hamburger button. Animation shows transitions between pages to give the feeling of general design consistency.

 

Design concept for online magazine

 

online magazine design tubik studio

 

The design concept of an online magazine features the page of a particular article presenting a famous person so an image showing the personality becomes the center of composition still doesn’t take too much attention from the text as the bearer of information. All the design is concentrated on user-friendly solutions around readability and stylish non-distracting looks as well. So, the concept is based around clear visual hierarchy applied in general layout of elements and also copy blocks. As for navigation, the page features the header including the title of the website as a central element of the top part composition, two active links to basic categories of publications, link to live mode and search field marked with a magnifier icon.

 

Web design for architecture blog

 

tubik studio design

 

Another concept full of light and air for readable text and stylish visuals. Animated interactions demonstrate the consistency of the flow while scrolling the page with the smooth move of visuals elements, headlines and copy blocks, imitating movement of physical objects while pulling. The presented design of a website has a fixed header which doesn’t hide while the page is scrolled. However, it follows minimalist principles featuring brand name lettering as a center of composition, magnifier icon marking search functionality and hamburger button hiding links to navigation areas.

 

Corporate website for an architectural company

 

website design UI

 

This concept is also devoted to the theme of architecture, still it has different objectives and core target audience: it is the corporate website for a company presenting the variety and potential of its services. The general performance of the webpages is following minimalist and functional approach. The layout is accomplished on the basis of priorities in presenting this particular business field. Taking into account that the nature of the company activity is deeply visual especially in terms of presentation to new clients, the designer selected the background and fonts that have to leave the immediate impression of style and sophistication. The key words brought out in capital letters become the integral part of stylistic concept being also informative and quickly setting the company ideas and approach to work. The visual effects are supported with smooth animation.

 

Landing page for the website of seafood recipes

 

landing page UI design tubik studio

 

This example presents a landing page for a website collecting recipes of meals with seafood from all over the world. As well as in the previous case, dark background is chosen to make the images of meals look even more delicious and also create stylish appearance for general visual presentation of the layout. The landing quickly provides general understanding of the website purpose and content featuring different sections that could be interesting for users.

 

website UI design

 

Website on Swedish ski resorts

 

tubik studio web UI design

 

Obviously, traveling is the great way to get inspired and we really believe it’s true. This concepts adds one more example on this theme. Here is the set of animated interactions for a website Slopes presenting Swedish ski resorts and enabling users to get full scope of information about them. Home page features the video background immediately setting the theme, and color palette based on strong contrast and concise color combinations also visually supports the idea of active winter holidays. The basic points are shown in header for quick availability while all the other variety of content categories is hidden behind the hamburger button to support minimalist design approach.

 

Web interface for design blog

 

design4users blog

 

This case shows the web interface for Design4Users, a content project created, designed and developed by Tubik Studio team. Design of the webpages is accomplished with a view to effective presentation of both copy and visual materials featured in wide variety.

 

webdesign tubik studio

design blog web UI

 

Web design for an online magazine about traveling

 

tubik studio web design

 

Here’s the design concept for a website which presents the online magazine «The Big Landscape». Its target audience is primarily people keen on traveling and learning more about the world. The interface is minimalist following the principles of clear visual hierarchy, good readability, intuitive navigation and aesthetic pleasure from visual perception.

 

Website for a design studio

 

tubikstudio ui animation website design

 

It is a promotional webpage of the particular product by design studio. Its purpose is to present the design object via descriptions and visual details providing users with the link to this item in online shop. Thus, this page, which is actually the part of a sales funnel for the e-commerce website, is in charge of attracting users and informing them about the product. Minimalist design full of air makes visual accents noticeable and engaging while general layout presents the actual direction of company services. Broader aim was to transfer the atmosphere and spirit of the brand by means of design solutions.

 

Web platform for an encyclopedia

 

tubik studio web ui design

 

This case realized the idea of web encyclopedia devoted to the theme of birds-of-paradise. The designer concentrated on main aspects of usability and utility of such a resource for readers and at the same time set the goal to make it attractive and giving clear message of the site features with general stylistic concept. Animated transitions make  scrolling interactions engaging and add style to general performance.

 

Web design for photography workshops service

 

website design for photographers

 

Here is the landing page for a company organizing photo tours and workshops for photographers. Functional and stylish minimalism is the basic approach behind this web interface, visual elements inform users and provide quick harmonic perception of the nature of the services while animation is provided to show the transitions between content blocks.

 

Landing page for coffee delivery service

 

web design UI tubik studio

 

It’s not a secret that drinking coffee is the daily habit, sometimes even obsession, for many people, and different services speeding up the process of getting a cup “on the go” are getting more and more popular. This example shows you a design concept of a landing page which presents an experimental service «Coffee Wings» providing coffee delivery by drones. Landing was created in the manner combining traditional visual elements setting positive associations with coffee and images of innovative technologies involved to this user-friendly service. Copy blocks are not overloaded so that visitors could get the idea and benefits of the service quickly and clearly and obtain more information, if they want, following the calls to action.

 

Design concepts for 404 page

 

web page illustration

 

There are tons of design solutions for 404 webpage, which is strategically important for any website, and still this design object is always actual. This sample shows web design accomplished with some artistic approach featuring the original illustration of the penguin directing everyone back from the Pole where nothing can be found.

 

tubik studio web design

 

Another concepts shows different stylistic approach and features a page 404 for e-commerce website. It is based on harmonic interconnection of the background and actual layout elements such as header, CTA button and copy.

 

Today’s list is over but studio practice is full of many other interesting examples of design concepts for different purposes and needs of modern users. Don’t miss new presentations in our future posts.


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toonie alarm time picker

The Ultimate Guide to Creating a Mobile Application

Most modern people would find it difficult to imagine their day using the smartphone «just for calls». Most mobile devices jumped far beyond the primary goal behind them — making phone calls and sending simple instant messages. Today even quite a simple mobile presents a platform to house various applications for everyday use that turns thousands of people into grateful users of more and more apps. Simple or complex, informative or entertaining, minimalist or packed with bright and catchy details, practical or joyful, meeting the user needing them, they make life better. The variety of apps available today enables users to do the great variety of things using their mobile phone only. Setting an alarm for tomorrow, calculating expenses for the next week or sending mum a selfie via messenger app, vast majority of users don’t even imagine how many people stand behind these simple everyday operations.

 

Earlier in our articles we have already unveiled the typical steps of creating interface design for mobile applications. Today let’s go further and set the full path of creation for a mobile app, from setting the idea to its release in App Store.

 

As well as in any creative process, making a mobile application out of the thin air is a sophisticated process which has its individual peculiarities and features in every particular case. Still, on the basis of Tubik Studio extensive experience of creating diverse applications, it is possible to define several typical creative stages for this process, such as the following:

 

— setting the task and initial scope of works

— estimation

— user/market research

— UX wireframing

— prototyping

— UI design

— animation

— software architecture planning

— iOS development

— testing

— release

— updates.

 

Although you see the sequence of stages, it doesn’t mean that every further phase starts only when the previous one is completed. It’s impossible to imagine this kind of linear dependence as many processes and stages are interconnected even not being consequent in the presented list. Moreover, some of them like testing or estimation come up here and there being spread for all the process of app creation.  Now let’s go along this way step by step to see how a subtle idea becomes a real mobile app.

 

tubikstudio app ui design

 

Setting the task and initial scope of works

 

As we have already mentioned in the article considering logo design stages, the point of setting the task is the foundation of all the design and then development process. At this point the team of designers and developers should obtain maximum information from the client to mark the right way to the goal. The one who walks without a destination in mind, will possibly come nowhere. In product design it works the same way: to get the result, you should clearly set the goals from the very start of the path. It doesn’t mean that the goals should stay totally the same at the end of the journey: the proper level of flexibility has to be set as the objectives can modify more or less in the creative process, research and testing. Still, if the general goals are not set at the start, the creative process can get easily transformed in a mess.

 

Another vital tip, which we have seen through long practice, is that communicating with clients you should get not only their wishes but also try to get the ideas and reasons behind these wishes. If you understand why your customer wants to see particular colors, shapes or transitions, it will be easier for you (if necessary) to justify other methods of realization for these ideas which would give the result desired by the customer and at the same time user-friendly and thoughtfully consuming resources or enabling interactions.

 

The more information you get from the client, the better it is for setting the right direction. Design briefs, calls and Skype-conferences, chat in Slack, brainstorming sessions, mood-boards can all form the good starting line for productive work. In our case, this point of journey is started by sales managers and business analysts who take over the first line of communication with clients and are experienced on setting the bridge between the customer and creative team.

 

tubik studio clients service

Tubik Studio Head of Operations Kate uses all the means to communicate with clients and get into projects

 

At this stage, it is highly advisable to get the data about:

  • the nature of the product and its USP
  • the target audience
  • geographical targeting (if available)
  • the keywords with which the company represents its identity
  • preferred structure and functions clients see as vital in the app
  • preferred visual features (color palette, general style, special features, connection with other already existing digital products or brand strategy etc.)
  • potential technologies, devices and surfaces at which the app will be used
  • need of consistency with existing corporate identity (if available)
  • nature of data processing, need of server side and additional technologies
  • specific preferences

 

Obviously, the list is not completely full, still it contains the most important positions needed for setting a general design and development flow. The outcome of this stage is the diverse set of information blocks establishing the basis for further estimation of the project, planning logical milestones and sprints as well as working our efficient design and development solutions.

 

Estimation

 

The data collected at the previous stage enables business analysts and sales managers to provide the client with the first-level estimation of the time needed for the project and therefore the planned costs. As in any creative process, it is practically impossible to make one totally exact estimation which will stay the same during the whole project: this is the the data which should be got back to and reviewed after every stage of design process. Certainly, there can be some cases of products that are quite simple, have clear structure and do not include many screens or elements, so estimation will be quite exact from the very first stages of processing client’s data and wishes. However, the more complex is the project, the higher are the chances of estimation reviews and adjustments. One more vital thing to mention: this reviews do not necessarily mean growing pricing or timing, as in the creative process designers and developers can find the ways of optimization for design and technology solutions which can even shorten the initial estimation.

 

This flow is close to perfect in cases of full-stack teams: it means that business analyst can involve designers and developers into the assessment process from the earliest steps of analysis and estimation which is able to provide more real and exact planning of time and costs. Furthermore, specialists participating in discussion are able to contribute a lot of knowledge and experience on technical details and factors influencing time and resources needed for the app design and development.

 

Design Studio Tubik

 

User/market research

 

This is the stage when being based on the established task and aims, UI/UX designer starts the path with getting deeper into the environment in which the future application will function. The research stage usually moves on in two directions simultaneously: user research and market research.

 

User research means getting deeper into details of core target audience to understand their preferences and psychological peculiarities, the influence of different factors like colors, stylistic decisions and logic of interaction on emotions and experience of the defined group, the sources of information and creative performance ways which could engage users and make them active. Marketing research means exploring the market segment, primarily in the perspective of creative solutions used by competitors. Visual design presumes creating original and recognizable style that will make the product stand out of the crowd and draw potential customer’s attention.

 

Famous guru of advertising David Ogilvy emphasized the great importance of research for creating effective result: «Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.» Time has changed the means, goals and technologies, still vital role of research established even stronger. Neglecting the research stage and relying only on their creative intuition, experience and talent, designers risk failing this task as they will not know the conditions of the app functioning and will not be able to make it efficient, user-friendly and original.

 

tubik studio UI designers

 

UX Wireframing

 

It is the process of creating general structure of the designed application or website. It’s usually accomplished via the set of schematic screens or pages of low or middle level of fidelity. The aim of this stage is setting clear and orderly structure of all the layout, transitions and interactions on the basis of user’s problems and pains which the product is going to solve.

 

In one of our previous articles we provided a bit of metaphor on that. When we think about building the house, for example, we usually mean the process of physical appearance of the construction rather than tons of projects, drawings and calculations made on paper. And yes, physically it’s possible to build the house without any project as well as it’s possible to create the interface out of thin air. However, in this case you shouldn’t be surprised if one day the house will crack and collapse without any visible reasons as well as the app looking amazing and stylish won’t bring you any loyal users. If you want to have a reliable house, a durable mechanism, a powerful application or a highly-functional website, the recipe is the same – take your time for thorough planning and projecting. This is not going to waste your time, vise versa, it will save your time you would otherwise have to spend on redesign and attempts to find out why your product doesn’t work properly.

 

That is the aim of UX part of design process. UX wireframing stage should be heavily based on user research, competition research and analysis of all the data obtained. In the outcome, it creates the clear scheme whose complexity depends on the product functionality and reflects all the system of transitions and interactions as well as placement of all the elements of the interface based on their optimal use flow. In some cases, wireframing done in pencil sketching or rough drafts is enough, although preferably it is accomplished with the special tools and software optimizing design process and increasing performance.

 

tubik studio design process ux

 

Prototyping

 

The original concept behind the term ‘prototype’ is the sample model of the product that gives the ability to test it and see if the solutions and decisions made about the product are efficient. Prototypes should not be seen as the analogue of the final product as they aren’t those. Their main aim is to enable a designer, a customer and a user to check the correctness and appropriateness of the design solutions.

 

The value of prototypes in the sphere of app and webdesign has rocketed for the last few years. Actually, it is easy to explain as even the low-fidelity prototype gets the designer, customer and tester much closer to the looks and functions of the future product than the most elaborate schemes, drawings and wireframes. Certainly, that doesn’t mean that schemes and wireframes could be eliminated from the process as they are essential in the process of creating design solutions. However, when you want to feel their efficiency and check if nothing has been missed in the design process, prototype will be the great help.

 

Considering the fact that a lot of customers see the prototype as something very close to the final version of product design aka “UI in action”, in practice this approach is not effective. Prototyping is much more efficient and useful as the step between UX design and UI design. So, here in Tubik Studio we support the workflow having the sequence «UX – prototype – UI».

 

The prototypes on UI stage can be created for presentation of application general looks rather than for testing and improving its functional features. And this is the trap in which it is easy to get confused. Prototyping all the details on the final stage of UI in most cases is not so reasonable as it could seem. It will be too time-consuming and in this perspective, it would be better to spend the same time on coding a demo-version. Moreover, usability should be thoroughly checked first of all at the UX stage, otherwise it would be much harder to change inefficient solution after having accomplished a lot of work on UI. Certainly, it would be amazing to create prototypes both for UX and UI, but by far not all the designers and customers agree to spend so much time on design tasks and want to test and improve the design much faster and cheaper.

 

invision prototyping tool tubikstudio review

 

UI (User Interface) Design

 

User Interface is actually a finalized interactive field in which the user interacts with the product. It includes all the tools of increasing usability and satisfying target users’ needs and wishes. All the features of visual perception as well sound and tactile feelings influencing the product use and interaction with is should be analyzed and optimized here to the purpose of the app or a website is designed. For example, such aspects as color palette, types and fonts, shapes and forms, illustration and animation and so on and so forth are able to affect the performance of the final product greatly in both positive and negative way.

 

In general terms, the UX research and wireframing stage is about how the website or application works while UI is how it looks. Both these stages include work on successful interactions, but UX deals more with logic, connections and user behavior while UI stage provides visual representation of all the concept. It means that ideally designer should first work on UX part with concentration on layout, making it more powerful, thought-out, clear and easy to use. Without this vital work you highly risk creating pure mess out of the user interface.

 

After the UX part is tested by prototype, agreed upon and the concept of layout, transitions and features are accepted, the designer starts the UI design part. This is the time when a newborn heart and brain of your product is clothed with its skin and bones. Here the product gets its real color scheme, forms and features of the layout details, styles, animated elements and so on.

 

All the UI solutions directly influence the positive or negative user experience, so the processes of UX wireframing and UI design should mutually support each other and follow the same strategy otherwise the efficient solutions of one stage will not work on the other.

 

Tubik Studio

 

Animation

 

Telling about the details and benefits of interface animation used in mobile apps, we mentioned that the most efficient way is to consider this aspect through all the creative stages. However, the high time to apply it in practice is when UI design is basically accomplished and general stylistic concept is agreed upon.

 

Like everything that is put into the interface and process of interaction with it, animation must be a functional element, not just a decor. Considering motion elements while planning user journey around the digital product, designer should deeply analyze its potential for increasing usability, utility and desirability of the product before making a decision to apply it in the layout or transitions. Animation in UI requires thoughtful approach and always needs to have a clear purpose set behind. Advantages and utility of using it in interaction process have to be obvious and outweighing possible disadvantages.

 

tubikstudio ui design

 

After this stage is accomplished, the visual details approved and agreed upon, designers transfer the assets to developers who are going to do the magic of making them alive. Also, this is the good time to review the estimation once again and plan the clear sprints on development on the basis of thought-out design.

 

Software architecture planning

 

A noteworthy detail is that scalability is one of the most important things for a mobile application. Planning of software architecture can take place as a stage parallel to design. This is a complex process: it usually includes a lot of iterations, with a constant feedback loop between design team and development team. The main goal of architecture planning is to create constructive and integral plan for the software architecture of the app (front-end and back-end). At this stage developers decide on the most efficient technical and technological solutions for actual realization of the app and maintaining its operability. The decisions depend on various factors, for example the nature of the product and data it processes, complexity of design solutions, necessity to save data and availability of log-in functionality etc. Back-end development sets the bridge of the app with the web and supports synchronization of data in both directions.

 

iOS development

 

The actual process of coding the app here in Tubik is done in Xcode as the effective and flexible platform with broad functionality for iOS developers. As it is defined on the official website, «Xcode is Apple’s integrated development environment (IDE). You use Xcode to build apps for Apple products, including iPad, iPhone, Apple Watch, Apple TV, and Mac. Xcode provides tools to manage your entire development workflow—from creating your app to testing, optimizing, and submitting it to the App Store.»

 

Xcode only runs on Macs and has everything developers need to build iOS apps. There are no official ways to launch it on a Windows or Linux PC. This means that if somebody wants to develop an iPhone, iPad, Apple Watch, Apple TV and Mac apps but doesn’t have a Mac, he or she will need to buy it.

 

Two basic and most popular programming languages for iOS development are Objective-C and Swift — we considered benefits and drawbacks of each in our earlier post. Since 2014, Swift language has been used by Xcode for coding more often than Objective-C, which is a difficult language for developers to learn and code. Still, Objective-C is a good fit for early iPhone hardware which has less RAM and slower processes and it is also effectively applicable for maintaining and updating the apps initially created in it. Swift keeps step with modern hardware and it is also faster in the process of coding, it is more easy-to-use, shorter and secure. For creating iOS 10 apps, Xcode 8 and the iOS 10 SDK need to be installed, also available from Apple. There are significant changes to the Swift language and the SDK in this version of Xcode.

 

ios development glossary

 

In this phase of mobile app creation, iOS developers think over the architecture of the app, write the code, integrate functionality to created UI, edit source code, debug and finally export the app to the App Store. Also, writing unit tests and running integration testing are relevant steps in this phase. The Interface Builder is one of Xcode features and it is alternative to hand coding the client-side part, allowing developers to put the app code together visually. This feature allows dragging and dropping different visual controls into the app code. AutoLayout helps to control the app presentation based on the size of the user’s screen. With Storyboard, developers can see what each screen of the app actually looks like, while Preview Mode delivers a prior acquaintance of what the app will look like when it is done.

 

Lots of mobile app developers are of opinion that a text editor is generally necessary, even though it is theoretically possible to do the entire coding inside Xcode. Handling long and complex codes can become particularly confusing, unless programmers use a text editor that supports all relevant programming syntaxes.

 

ios development tubik swift objective-c

 
In most cases, while part of developers team is building client-side part, the other part are coding, integrating and linking to the front-end server-side components of an app such as database, APIs, middleware and etc.

 

It also should be noted that planning the workflow and the number of people involved into the development process depends first of all on the complexity and urgency of the project. For small projects, one iOS developer may be able to create all components of software architecture for the app. For multilayered complex projects, at least a couple of programmers should be engaged, having experience in software architecture and good expertise in both client-side and server-side development.

 

The main task of this phase is to make a fully working app which is scalable and integrated to all required server-side components like a database, APIs, and other related infrastructure it needs to run. If clients aren’t ready to build the original server-side infrastructure, they can buy a Backend as a Service (BaaS) software bundle or other products. The bundles include a variety of storage options and features, but they aren’t completely “turn-key” as well as they  often do not provide the options of deep and comprehensive analytics. It means the client needs a developer who understands back-end engineering to integrate it into the app.

 

web development

 

Testing

 

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives”, William A. Foster once said and it’s definitely true when it comes to a digital product testing.

 

Testing is one of the crucial phases of the entire app design and development lifecycle, it can help to find bugs before the app is brought out to actual users. App Store will not accept any apps that have compiling errors and bugs, so the mobile app being prepared to submitting has no chances with those kinds of issues. In the majority of cases, users abandon the app if it has functionality problems, no matter how promising and engaging it seems. Even the simplest apps can be successful for commerce, business, advertising and other aims if they work correctly and efficiently, according to target audience’s expectations and solving their problems .

 

Testing doesn’t mean that developers do not provide the upper quality. To set the analogy, the fact that every book, magazine or newspaper issue goes through editor’s eye doesn’t say that journalists or writers are not talented and qualified. Different specialists have different goals and skills in the process to increase general productivity and efficiency, and it works the same way for design and development of mobile apps. Supposing that developers have done a great job and made no mistakes, the task of testing is not only finding errors. Quite the opposite, it helps to understand the quality of the app and find the way to improve via real interactions.

 

mobile app testing

 

Automated testing got really popular now because it is effective, cheap and reliable. iOS Simulator and other testing tools such as Appium, Frank, Calabash and others are available to help to run the app through the testing process and point out the issues requiring attention. Continuous testing at all stages helps to keep small bugs from becoming major issues later on.

 

In the process of testing, developer usually goes all the way through the app on a device or in the iOS Simulator of Xcode, screen by screen, to ensure there are no bugs or errors and everything works properly. Fixing or debugging can be done right in Xcode.

 

All aspects of the app should be tested. Developers will need to check it across different devices (iPhone, iWatch, iPad, iPod, etc.) as the points like screen resolution, processors, battery life and memory will be different and can significantly affect how the app runs. They also test functionality (Do all the functions work well?), handling and loading time (Will it slow down if traffic increases?), and UX (How easy is it to use?). In addition to above-mentioned issues, developers review crash reports to see what should be fixed.

 

tubik studio developers testing

 
Here are some types of testing applied in the process of mobile app creation:
 

Functional testing. It is the most basic test for any application to ensure that it is working according to the defined requirements and there are no functions missed in the process of interaction.

 

Performance testing. This type covers client application performance, server performance and network performance. For example, it checks the performance specifications and behavior of the app under certain conditions such as low battery, bad network coverage, low available memory and etc.

 

Memory testing. This type checks that each application maintains optimized memory usage throughout the user surfing.

 

Interruption testing. An app may face various interruptions while working, such as incoming calls or network coverage outage and recovery. This kind of testing shows what will the app do under these conditions. The common types of interruptions are:

 

  • Incoming and Outgoing calls, SMS or MMS and different notifications;
  • Low memory warning
  • Cable insertion or removal
  • Network outage or recovery
  • Media Player on/off
  • The device power cycle, such as low battery notification etc.

Security testing. It checks vulnerability of the app to hacking, authentication and authorization policies, data security, session management and other security standards.

 

Usability testing. It is carried out from the early stages of app creation to verify if the app fulfils the established objectives and tasks getting a good response from users. As Joyce Lee, the representative of Human Factors Design at Apple mentions: «Usability answers the question, “Can the user accomplish their goal?»

 

Submitting / Release

 

Finally, there comes the day when the app is alive and ready to be introduced to its users. In order to be submitted to the App Store, it needs to join the iOS developer program. Apple reserves the right to review and approve the app before it can go live. In any case, it is advisable to plan around a week or so to have the information reviewed and approved by Apple. If the app is used for commercial purposes, additional step to submission via filling in short surveys will be included in the process and will need the separate approval which is usually expected within a day. Process of  the app release in the App Store takes a few steps, including configuring the code, creating a profile, creating a listing, then submitting it through Xcode for certification. It might involve a few fixes and re-submissions, so it is helpful for iOS developer to know the ways and what to expect.

 

As you can see, the way, which a mobile application goes through, is quite complex and includes variety of steps ensuring its functionality, beauty and quality of performance. Don’t miss our next articles that will provide deeper insights into each of the stages as well as tools and tips for better design and development process.


 

Welcome to see the designs by Tubik Studio on Dribbble and Behance

Toonie Alarm UI design

Case Study: Toonie Alarm. App UI Design.

Designing a product for everyday use, it is vital to ground it on the thorough market research, thought-out design presentation and deep analysis of the target audience. No wonder: the stuff like note-apps, alarms, to-do lists, calculators, calendars and the like surround users in their everyday life, help in common situations and sometimes add color to the routine. We have checked that well and now would like to present you the first case telling the design story of the brand new alarm app for iOS called Toonie Alarm which today is featured on Product Hunt and has reached top-5 in the category Tech in 4 hours after featuring.

 

Toonie Alarm UI design

 

Task:

 

Full-cycle UI/UX design for the simple and engaging alarm app for iPhones.

 

Process:

 

The design process for this case was different from typical ones in the studio as before it we had worked more on outsource projects which means that creating initial product concept and setting the task was done mainly by the client’s side. The process for Toonie Alarm took the other direction and gave us what it was set for: the feeling of full product creation process from the very first steps. We had to set the idea and test it competitive potential, establish its USP and marketing plan, branding and usability foundation and all the other stuff like this.

 

Initially the idea behind the app was to create a simple alarm clock with attractive design and consistent element of motivation and support for such a basic and often far-from-pleasant process as waking up. The basic brand image was set as fun, cute, bright and cheerful, and marketing research supported this concept with the analysis of competition and ideas on adding original features to the app.

 

User research and analysis enabled the team to form the USP for the product on the basis of the following set of key features:

  • All the features of the app free for everyone
  • Simple, clear and intuitive navigation
  • Bright and pretty interface
  • Huge set of beautiful stickers
  • Achievements and rewards for waking up
  • Eye-pleasing interactive animation
  • Animated time picker
  • Instant sharing achievement with friends.

 

Let’s look over the details of UI created by Tubik designers.

 

Cute Mascot

 

In one of our previous articles we have already mentioned the great role of mascots in branding and UI design. As for Toonie Alarm, the idea of applying the mascot was set almost instantly as mascot is not only a sort of communicator between interface and user, but also a great representative of the brand able to enhance its recognizability. Moreover, it has a great impact on easy establishing the voice and tone of the product, creating the feeling of natural communication and supporting the mood. That was the point when Toonie was born to be a funny cheerful bird, whose mission is to make the world  brighter and help users to interact with the alarm. It informs users about news, rewards, errors and just adds some fun and color to everyday life.

 

Toonie Alarm mascot design

 

toonie alarm mascot design

 

App Tutorial

 

App tutorial is an important part of the interface which helps users to get informed on the basic interactions. In Toonie Alarm it consists of three screens that tell the user about the functionality of the app. Small concise copy blocks are supported by smooth and pleasant animation of transitions to create the feeling of integrity and cheerful mascot featured as the consistent element and the center of the screen graphic composition.

 

Toonie Alarm Tutorial design

 

Home Screen

 

The home screen shows the alarms which user already set for particular time and days and the tab with funny stickers already collected for waking up. Active alarms toggles feature the animated sun. Left swipe opens active options for the particular alarm.

 

Toonie Alarm UI design

 

Stickers Screen

 

Various stickers become the reward for waking up at the particular period. Moreover, waking up several times at this time, users can level up their stickers and enrich their collection. All the stickers can be shared to social networks to mark users’ achievements.

 

toonie alarm stickers

 

Toonie alarm stickers screen

 

Time Picker

 

Another prominent feature of the app is the animated time picker. The app has simple navigation and nice motion makes it even more intuitive. Picking time for the alarm, users can enjoy animated march of night and day.

 

Toonie Alarm time picker screen

 

Animated Stickers

 

Animated stickers make interaction even more lively and enjoyable and also enhance user experience making the interface attractive and playful.

 

toonie alarm stickers

 

Logo Style

 

Logo design keeps style of lettering associated with fun and entertainment and creating harmonic link to the fonts typical for cute cartoons.

 

Toonie Alarm logo

 

Product Video

 

To catch more details and see the interactions with the app in real, welcome to review the video guide on Toonie Alarm.

 

 

You can also review the presentation of Toonie Alarm design on Behance or check full pack of the details via Toonie Press Kit


Welcome to see full presentation on Product Hunt

Welcome to download Toonie Alarm via App Store

Welcome to see the designs by Tubik Studio on Dribbble and Behance